article thumbnail

The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Over the last ten years, Robert and his firm, The Content Advisory , have advised more than 500 companies, including McDonalds, Salesforce, Hilton, Facebook, UPS, Adidas, LinkedIn, KPMG, NASA, The Bill & Melinda Gates Foundation, and 15 of the Fortune 100.

article thumbnail

A Year’s Worth of Acquisitions in the CX Space in 7 Days: Pt. III – Facebook + Kustomer

Aberdeen

Facebook Acquires Kustomer. Facebook, the world’s most widely used and most popular consumer-oriented social platform announced its acquisition of Kustomer , a smaller customer-service oriented CRM provider. III – Facebook + Kustomer appeared first on Aberdeen. Direct Customer Interactions Through Social Media. What’s Next?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 3rd Era of Social Is Coming. Are You Ready?

Contently

” And if there was any doubt that was true, it was erased for me on Monday when Wired published an expose about Facebook’s obsession over turning Instagram—its most prized subsidiary—into a TikTok clone. First, Facebook announced you’d no longer need a college email address to join the platform. First Facebook.

article thumbnail

The Hard Truth About the Viral Potential of Facebook Sweepstakes

Convince & Convert

Week after week, the number of active daily users continued to skyrocket, and Facebook quickly became the destination of choice for businesses seeking wider audiences. How can I make sure my Facebook app goes viral?” “How can I make sure my Facebook app goes viral?” Are Sweepstakes Users Sharing Your App on Facebook?

article thumbnail

The New Customer Journey: How Live Video Is Transforming the Travel Industry

Contently

Stephen Oddo launched the tour company Walks in 2010. A Facebook employee told Bloomberg that streams on Facebook Live increased by 50 percent from January to March. Digital media manager Amanda Riley and the museum’s education team responded by hosting its first live streamed tour.

article thumbnail

Zuckerberg’s Facebook Page, and 3 Other Stories You Should Read

Contently

According to this wonderfully biting piece from the Times, “entrepreneurialism, mindfulness training, [and] education focused on the modern ways of technology.” Bloomberg: This Team Runs Mark Zuckerberg’s Facebook Page. Selected by Jordan Teicher, managing editor. ” Control is an important concept here.

article thumbnail

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

How does one generate high quality, educated leads, not just site visitors on a marketing budget that is less than 1% of the projected revenue? Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas.