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Programmatic Advertising Glossary & Brief History

Digilant

And for the next few years, digital advertising mirrored this simple and straightforward process. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 This entire process happens within one-tenth of a second.

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What is Programmatic Digital Advertising?

Digilant

And for the next few years, digital advertising mirrored this simple and straightforward process. This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 This entire process happens within one-tenth of a second.

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Pressure

Content Standard

Seventy-seven percent of households purchased their first TV set during the decade. Brands, testing out new advertising methods, also conceptualized and created public personas—the Man in the Hathaway Suit and the Marlboro Man—to connect with audiences through relevance, authenticity, and aspiration.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

Seventy-seven percent of households purchased their first TV set during the decade. Brands, testing out new advertising methods, also conceptualized and created public personas—the Man in the Hathaway Suit and the Marlboro Man—to connect with audiences through relevance, authenticity, and aspiration.