B2B Marketing Directions

DECEMBER 9, 2018

Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. Yet, sales-marketing alignment remains a hot topic and an ongoing challenge for marketing and sales leaders. Yesterday, I performed a Google search using the term "sales and marketing alignment."

InsideView 40

InsideView Account Based Marketing Business Demand Generation 40

The Point

FEBRUARY 24, 2011

I only recently came across the results of research published late last year by Leads360 , a leading provider of hosted (SaaS) solutions for managing sales leads. And to the extent you rely on telemarketing exclusively, your lead management will be less effective and your sales productivity will suffer.

Leads360 100

Leads360 Sales Leads Telemarketing Leads 100

ViewPoint

AUGUST 14, 2012

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Something else not well understood in many marketing and sales departments is the importance of certain metrics. In 2010 just over 40% of our dispositions or completed companies were from inbound responses.

Lead Generation 120

Lead Generation Sales Qualified Leads PointClear Generation 120

markempa

DECEMBER 7, 2006

Main | Budget Wars: Sales & Finance vs Marketing » Podcast: Sales and Marketing the Six Sigma Way Its been well documented that quality of collaboration between sales and marketing directly impacts ROI. The challenge that many organizations face is that their sales process is a black box.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

Marketing Insider Group

DECEMBER 14, 2010

What I am talking about is an actual document, not a series of slides. And the document had to include words in complete sentences and financial calculations and projections performed by a financial business partner in our company. Sales projections? These had to be validated by the sales folks. Operational dependencies?

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

ConvertKit

DECEMBER 8, 2021

Here are some popular jobs VAs help creators with: Email marketing : Consider enlisting the help of a VA to write email newsletters , nurture sales leads, schedule your newsletter, or draft up new email sequences. Julienne started freelancing in 2010 for nonprofits and political campaigns in communications and development.

Work Management 91

Work Management Ad Frequency Paid Search Agency Marketing Management 91

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Will Deacon Aug 11 2010 Great post.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Will Deacon Aug 11 2010 Great post.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

markempa

MAY 18, 2007

« The Difference Between ROI and Marketing Accountability | Main | 10 Lead Generation (Prospecting) Tips for Sales People » Collaboration Huddles and 35 Other Ways to Improve Sales and Marketing Teamwork I just got back from speaking at the New Marketing Summit and it was great. Where is your sales team getting stuck?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

Adobe Experience Cloud Blog

JANUARY 18, 2011

Just in case you need a refresher, you can watch the 2010 sessions on-demand via YouTube, or check out one of Marketo’s own sessions below. Jim McLoughlin, SVP of Sales at Appirio, shared with the audience his version of the Secret Sauce to Sales Success which he defined as the trust between the marketing and sales functions.

Case Studies 48

Case Studies Case Study Studies Effectiveness 48

The Effective Marketer

APRIL 29, 2009

I believe in three simple rules for a successful webinar program: Understand and map your needs Choose the appropriate webinar platform Put in place a well documented webinar process 1. This way you make sure you control the sales process and don’t waste time with a tool that does not have a feature you consider critical.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Adobe Experience Cloud Blog

OCTOBER 27, 2010

The ultimate objective of marketing is to increase revenue performance , and one key way to achieve this is to optimize the entire sales funnel. In his presentation, he covers a five-step process to optimize lead management, get marketing and sales alignment , and make the most of your entire sales funnel.

Top of Funnel 48

Top of Funnel Optimization Lead Ranking Lead Scoring 48

B2B Marketing Insights - WE

MAY 17, 2022

According to Search Engine Land, Google has included site speed as a ranking factor since 2010 , so there isn’t anything new. Onload Time / Document Complete / Load Time. A study done by Amazon showed that even a 100-millisecond delay in onload time could result in a 1% decrease in sales. Page Weight / Page Size.

SEO 52

SEO Marketing Websites Lead Scoring Lead Ranking 52

Martech Advisor

OCTOBER 17, 2019

A customer experience (CX) strategy is defined as the process of defining, planning and documenting an organization-wide approach to improve customer experience, such that it helps meet business goals. Or mobile app experience from 2010? The Top 6 Customer Experience (CX) Strategy Tips for 2020. So what changed so quickly?

Tips 88

Tips Marketing & Strategy Customer Satisfaction Work Management 88

markempa

AUGUST 24, 2007

I could hear his frustration when he said, "But we are still unable to close-the-loop and measure ROI on most of the sales leads we pass to sales." " I asked him where he thought the breakdown was happening and he said, "my sales team. They dont update the CRM so I cant get the reports I need."

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Biznology

JANUARY 14, 2014

Right now, before you read any further, tell each family member that you love them; then, back up all your sites, blogs, and documents. From 1993, when I entered the web, until maybe 2010, I was highly technical. Today we’re going to jump the gun and do a little Spring cleaning in the form of the New Year’s Resolution.

Internet Marketing 80

Internet Marketing Domain Marketing Proposals Blogger 80

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. You're almost to the point of sale. Very helpful post, Jay.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

markempa

DECEMBER 10, 2012

And it’s filling the sales pipeline in the process. Back in 2010, Siemens Industry’s communications team was challenged to do the following: Build brand awareness. The team developed a scope-of-work document, outlining what the end deliverable would look like and the path required to get there, including: How it would work.

B2B Thought Leadership 120

B2B Thought Leadership Work Management Brand Identity Branding 120

Customer Experience Matrix

DECEMBER 6, 2010

Total revenues will easily exceed $200 million for 2010. For example, there’s now an “associative search” feature that means I can enter client names in a sales rep selection box and the system will find the reps who serve those clients. Most clients are still mid-sized businesses, which is QlikView’s traditional stronghold.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Salesforce.com 120

markempa

OCTOBER 6, 2006

« Webinar: A Multimodal approach to Lead Nurturing for Complex Sales | Main | How to Become a Thought Leader and Attract Customers » White Papers and Lead Generation, Key for BtoB Marketers Complex sales cycles make the development of multi-modal marketing strategies critical.

BtoB 120

BtoB Lead Generation Paper Generation 120

markempa

JUNE 8, 2005

« Closing the loop to improve lead generation performance | Main | Using thought leader content as a lead generation tool » Process Mapping is an essential step to measuring Lead generation ROI Its been well documented that quality of collaboration between sales and marketing directly impacts ROI.

Lead Generation 120

Lead Generation ROI Process Generation 120

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. These metrics are all linked to 10 stages in Sopheon’s sales process.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

markempa

MARCH 30, 2005

« My Mention In Writers Digest | Main | Word of Mouth Marketing relies on reputation not branding » New PDF Tracking Gives Us Pause If you require registration on your website to download white papers or other "free" resources, youre losing up to 75%-85% of your potential sales leads (2004 MarketingSherpa Report ).

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

Convince & Convert

JULY 28, 2010

Have them document EVERY question they receive. As an inside salesrep and outside sales rep my clients knew I had answers for them even if I didn't have they needed. link] Don Ronlund Helpfulness might be your most effective sales tool. *5 When you find a pattern, create content to address it. Ask your customers directly.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 6, 2010

Vary time of day, day of week, phrasing, link placement, and other options, and thoroughly document your results. Very useful editorial calendar document. Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Don’t make assumptions – test them. Nice job Kim!

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Adobe Experience Cloud Blog

JUNE 23, 2010

The attendees included developers, administrators, sales people, press, analyst, marketers and more – with information for each group presented throughout the day. . Many new features in the Sales and Service cloud were highlighted in the keynote and during breakout sessions. Sales and Marketing Going Mobile.

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

Online Marketing Institute

FEBRUARY 22, 2011

The focus on ROI that we’ve seen in 2010 will continue. iPads and tablet technology will continue to grow in relevance as paper-less sales tools and innovative presentation tools are developed specifically for B2B companies. We are always trying to stay on top of the B2B trends in the marketing industry.

B2B Marketing 40

B2B Marketing Paid Search Agency Advertising Agencies B to B 40

Marketing Insider Group

JANUARY 28, 2015

We know that the most effective content marketers have a documented content marketing strategy that defines the mission statement, the target audience, and the value your effort will bring to both your audience and your business. Re-purpose executive and sales presentations into blog posts and slideshares and videos. Absolutely!

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Convince & Convert

AUGUST 10, 2010

RK : Measuring social media’s direct impact on sales. Connecting the influence factor with the direct sales is impressive if possible. It's this public documentation of a company's failures and the corresponding brand damage that is making social media into a customer service channel. It’s in our DNA.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Convince & Convert

APRIL 14, 2010

Nationwide Insurance has a terrific iPhone app that allows you to document a vehicle crash in real-time, including photos, collection of the other drivers’ insurance information, and other key details. I think a lot of people especially those in sales, have that mindset that you 'gotta' sell…every time you have a chance.

Social Media 129

Social Media Media Paid Search Agency CAN-SPAM 129

Content Standard

MAY 10, 2017

From 1977 to today, the Star Wars films have generated over $7 billion in ticket sales. The year was 2010. In 2013, four workout enthusiasts (who also happened to be a pair of brothers) started a blog called LDN Muscle to document how they were successfully developing more muscle and naturally burning fat. “No, stop.

Ad Building 61

Ad Building Brand Identity Branding Merchandising 61

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-=

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Biznology

FEBRUARY 18, 2013

Only 21% state they have been successful in mobile – a decrease from 2010. Caritas documented how the mobile devices were able to save 19,200 hours or 98 hours per clinicians per year. DUNKIN DONUTS : Used SMS (short message service) or text messaging to increase store traffic and drive sales.

Case Studies 80

Case Studies Case Study Mobile Marketing ROI 80

Hubspot

JANUARY 25, 2023

For this reason, put lots of thought into your plan, create a document that’s thorough, and consider your long-term goals. Stage 4: Scaling At this point, you’ve successfully launched your business, you’ve achieved product-market fit , and sales are steady — but your business hasn’t reached the heights you imagined.

Validation 44

Validation Enterprise Management Work Management Paid Search Agency 44

Everything Technology Marketing

FEBRUARY 19, 2011

of respondents using this metric in 2010 to 65.7% Build social sharing buttons right into your PDF document, in the sidebar for example, to maximize sharing and viral effects. Until the marketing automation system indicates that your lead is qualified and ready for direct sales engagement.

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. data above). data above). Will send you a ping.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

ClearVoice

MARCH 7, 2020

Instagram – This social networking platform is a photo- and video-sharing app that launched in 2010 and was acquired by Facebook in 2012. LinkedIn – With over 600 million users to date, LinkedIn is a professional social networking platform that allows you to bring your resume and portfolio beyond a written document.

Paid Content 111

Paid Content Social Media Social Marketing Media 111