nDash

MARCH 29, 2022

As a one-person agency, how do you see yourself supporting more businesses as you continue to grow? I’ve realized that a lot of the clients I work with are small, or even one-person, marketing teams. They create fancy PPT or PDF documents that they use once and then forget about. Thoughts on TikTok/Snapchat for B2B marketing?

Paid Search Agency 98

Paid Search Agency Advertising Agencies Planning Webinar Metrics 98

Marketing Insider Group

DECEMBER 14, 2010

What I am talking about is an actual document, not a series of slides. And the document had to include words in complete sentences and financial calculations and projections performed by a financial business partner in our company. Sales projections? All rights reserved.

Business 100

Business Peer-to-peer Web 2.0 Customer Satisfaction 100

Convert

JULY 28, 2021

It started back in 2010 when Google announced site speed to be a ranking factor, continued in 2016 when Google cautioned webmasters against using “ intrusive interstitials ” (i.e Usability is Becoming Part of SEO.

SEO 145

SEO SERP Trends Keywords 145

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Will Deacon Aug 11 2010 Great post.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? Will Deacon Aug 11 2010 Great post.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

JUNE 12, 2012

I don’t often make personal pleas, tell overly-personal stories or ask my community of readers here for support on any issue. It is not without business context, but it is very personal, very raw and very real. The project was started in September, 2010 and includes submissions from companies, individuals and celebrities.

Paid Search Agency 100

Paid Search Agency Video Marketing Communities B2B Marketing 100

The ROI Guy

JULY 19, 2012

Our recommendation, and one we embody in our latest generation of customized value selling marketing tools, is to combine the best logical business case elements with the emotional attention-getters, leveraging a three step engagement process to: Personalize , Challenge and Engage.

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

Hubspot

OCTOBER 2, 2019

years , down by half from 2010. For example, if a rep has 100 active leads, and was able to convert 20 of them to paying customers during a sales period, they would have a personal conversion rate of 20%. You don’t have to be the person who teaches them but you can be the person who creates space for your reps to learn and develop.

Work Management 83

Work Management Marketing Management Training Allocation 83

Content Marketing Institute

MARCH 14, 2018

Here’s the finding that got us talking: Compared with the previous year, more technology marketers say they’re focused on creating the right content for the right person at the right time – but fewer report they’re crafting content for specific points on the buyer’s journey. thus, we consider tech marketers “early adopters.”.

Research 105

Research Budget Programs Paid Search Agency Account Based Marketing 105

markempa

DECEMBER 7, 2006

Main | Budget Wars: Sales & Finance vs Marketing » Podcast: Sales and Marketing the Six Sigma Way Its been well documented that quality of collaboration between sales and marketing directly impacts ROI. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « Where do Your Email Newsletters go?

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

The Point

FEBRUARY 24, 2011

Never mind the business case for such a heavy-handed approach, how would you feel personally if you received 6 phone calls over less than 2 weeks in response to an innocent sales inquiry? One question: are they mad?

Leads360 100

Leads360 Sales Leads Telemarketing Leads 100

Convince & Convert

MARCH 4, 2010

In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. JG You know that tattoo says Leslie from the person's perspective right? Very helpful post, Jay.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

JULY 27, 2010

Spread the Love It’s easy to fall into the trap of relying on one or a few persons in your organization to be the content creation mules. Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. They like it. They’re pretty good at it.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

markempa

DECEMBER 10, 2012

Back in 2010, Siemens Industry’s communications team was challenged to do the following: Build brand awareness. The team developed a scope-of-work document, outlining what the end deliverable would look like and the path required to get there, including: How it would work. Plus, it’s easier to get to know the personalities involved.”.

B2B Thought Leadership 120

B2B Thought Leadership Work Management Brand Identity Branding 120

Customer Experience Matrix

DECEMBER 6, 2010

But it remains my personal go-to tool for data analysis and I do keep an eye on it. Total revenues will easily exceed $200 million for 2010. I haven’t written much about QlikView recently, partly because my own work hasn’t required using it and partly because it’s now well enough known that other people cover it in depth.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Salesforce.com 120

markempa

AUGUST 24, 2007

Personally, Ive never seen closed-loop feedback suddenly erupt as a result of software. Good collaboration and a well documented process (that works manually) must exist first. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 But closed-loop marketing isnt software. It just doesnt happen.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Convince & Convert

JULY 21, 2010

If you look at all these, these aren't social media lawsuits per se, but rather about content, licensing and the responsibility a person burdens. She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

The Effective Marketer

FEBRUARY 12, 2009

Create custom views to find emails quickly: let’s say you want to see all emails in your inbox that were sent by a particular person. If you need to see all emails sent by a particular person and still keep them sorted by date, you should create a custom view. This new view will be listed under the “View” menu, “Current View”.

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

MARCH 12, 2009

2. Don’t simply ask people to come to a meeting by calling or emailing, send them a meeting invitation: Most calendar programs have this option, which emails the person with a meeting request that they need to reply to with “yes”, “no” or “propose another time” (those are the standard options in MS Outlook). United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

DivvyHQ

FEBRUARY 21, 2019

I personally can’t look at a large marble staircase without thinking of the baby stroller shootout scene from The Untouchables. Based on a true story, The Post narrates the attempts of journalists at The Washington Post to publish classified documents about the Vietnam War (“The Pentagon Papers”) back in the 1970s.

Content Marketing 66

Content Marketing Planning Content Television marketing 66

Convince & Convert

MAY 27, 2010

If someone fills out the form to download the document, and they have a large following on Twitter (as determined by an instant Flowtown look-up), you can automatically send and email to your PR team to follow up with that individual. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

Content Standard

MAY 10, 2017

Revive your team’s creativity with these personality-driven brand stories. The year was 2010. The next step, of course, was for Ree’s character to get snatched up by Food Network and for her to become an on-air personality for the network’s next cooking show. The Pioneer Woman. “No, stop. Mom, please.

Ad Building 60

Ad Building Brand Identity Branding Merchandising 60

Convince & Convert

AUGUST 10, 2010

Joe Fernandez : The amont of public-facing data attributed to a person’s name has exploded. We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. It’s in our DNA.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

B2B Marketing Directions

DECEMBER 9, 2018

Since launching this blog in 2010, I've written about various aspects of sales-marketing alignment 26 times. And I certainly wasn't the first person to address this topic.

InsideView 40

InsideView Account Based Marketing Business Demand Generation 40

markempa

OCTOBER 6, 2006

Answer: Refers to the documents binding in white colored paper rather than a traditional hardcover binding. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 " Email your answers to bcarroll at startwithalead dot com We have two winners!

BtoB 120

BtoB Lead Generation Paper Generation 120

markempa

MAY 18, 2007

Marketing and sales can work together on standardizing and documenting their lead generation and sales process so that what is happening can be easily tracked and measured. Develop a marketing program that helps the sales team sell at a personal level. Develop a strategic lead generation and growth plan between sales and marketing.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

JUNE 8, 2005

« Closing the loop to improve lead generation performance | Main | Using thought leader content as a lead generation tool » Process Mapping is an essential step to measuring Lead generation ROI Its been well documented that quality of collaboration between sales and marketing directly impacts ROI.

Lead Generation 120

Lead Generation ROI Process Generation 120

Industrial Marketing Today

AUGUST 3, 2010

You could do the same thing with the number of downloads of a PDF document from your site. Influence: This is a measure of the likelihood of a person recommending your company or brand. Copyright © 2010 Tiecas, Inc. Intimacy: This is measured by looking at the search terms used to find your site.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

markempa

MARCH 30, 2005

Now you can track PDF documents without making people register. Now you can track PDF documents without making people register. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 In response, marketers have allowed free downloads but, added registration forms inside their PDFs.

Lead Generation 120

Lead Generation B2B Thought Leadership Word of Mouth Generation 120

Convince & Convert

JULY 28, 2010

Have them document EVERY question they receive. I personally can help people with every aspect of running a business operationally as well aside from accounting and law and I have referrals for both, as well as connections with experts in the areas I am not an expert in. When you find a pattern, create content to address it.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Content Marketing Institute

DECEMBER 31, 2018

I’ve given over 400 keynote speeches in 18 countries, but this one was the most personal. That means if we don’t change what we are doing, right now, the things you want to accomplish in 2019 or 2023 and beyond, both marketing and personal goals, will never happen. This means you document your desire. Click To Tweet. Three Re’s.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

EMagine B2B Blog

JANUARY 28, 2014

Despite the fact that we’ve had the world wide web so present in our lives for nearly two decades, most people think of web builds as an activity that one person does – wearing the hats of architect, designer, coder, writer, developer, system administrator and, of course, project manager all at the same time.

Work Management 40

Work Management Course Design Positioning 40

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

JANUARY 25, 2023

As David Darmanin , Founder of Hotjar, says, “Step one of validating an idea is reaching out to your personal networks and gauge response. For this reason, put lots of thought into your plan, create a document that’s thorough, and consider your long-term goals. You can also validate your ideas during discussions with trusted peers.

Validation 44

Validation Enterprise Management Work Management Paid Search Agency 44

Content Standard

JUNE 30, 2016

Humans of New York (HONY), the photo-blog started by Brandon Stanton in 2010, has exploded into a cultural phenomenon with the intention of sharing the stories of everyday people. I personally don’t know anyone who had cancer as a child or know of any parents who had to go through the agony of seeing their child in so much pain.

Storytelling 65

Storytelling Marketing & Strategy Social Media Facebook 65

Marketing Insider Group

JANUARY 28, 2015

We know that the most effective content marketers have a documented content marketing strategy that defines the mission statement, the target audience, and the value your effort will bring to both your audience and your business. It has to come from real people, with real opinions and personal passions. Absolutely!

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Convince & Convert

APRIL 14, 2010

The Soundog is an ingenious device – a small, personal speaker with switching capabilities, enabling me to listen to whichever game I prefer without bothering nearby patrons. Talk to your customer service department, or survey your customers and document the top 10 problems that customers have with your product or service.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128