search websites 
Tomorrow People
OCTOBER 3, 2017
Remember 2010? Cast your mind back to those hazy days, when Greece was bailed out, the Arab Spring erupted, and Wikileaks released over 300,000 classified documents onto the internet. 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. Venture Beat.
Ambal's Amusings
JANUARY 31, 2011
Using TweetDeck, I setup two search criteria, “White Paper” and “White Papers” Any subsequent Twitter message containing those key words is listed in a columnar format. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. Happy Twittering!
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Marketing Insider Group
JANUARY 28, 2015
We know that the most effective content marketers have a documented content marketing strategy that defines the mission statement, the target audience, and the value your effort will bring to both your audience and your business. Using a sub-domain of your corporate site can deliver search traffic from day one. That can take years.
Convince & Convert
JULY 27, 2010
Josh Lysne contributed a social marketing management process (and companion document) that I’d never seen. While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. I don’t have the chops to write Mike Corak’s piece on the role of language in content marketing.
Convince & Convert
MARCH 4, 2010
Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog.
Convince & Convert
JULY 28, 2010
Have them document EVERY question they receive. This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Internal search reports. When you find a pattern, create content to address it. Ask your customers directly.
Convince & Convert
JULY 21, 2010
Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. 2257 Compliance – Does your website have UGC, how do you manage seemingly-adult content and its compliance? COPPA – Do minors use your website and do you mine data for marketing? Keep it in compliance.
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