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Marketing And The Internet Of Things

Marketing Insider Group

In 2010, Ericsson predicted that we would have 50 billion connected devices by 2020. We can also market these products and services more successfully because we can personalize marketing messages based on the data collected from each individual. The year 2020 is here, and this prediction has fallen well short of the mark.

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Content Marketing Isn’t What It Used to Be

EveryoneSocial

And yet so many marketers keep going back to this playbook like it’s 2010. They know that reaching their audiences requires engagement and distribution. Not only is on-platform content easier for a person to consume (you don’t need to leave Linkedin to read this post), but the platform also prioritizes these types of posts.

Insiders

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Content Marketing as We Know It No Longer Works

EveryoneSocial

And yet so many marketers keep going back to this playbook like it’s 2010. They know that reaching their audiences requires engagement and distribution. Not only is on-platform content easier for a person to consume (you don’t need to leave Linkedin to read this post), but the platform also prioritizes these types of posts.

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Personalization in 2020 and Beyond: Improving the Customer Experience Through Content

ClearVoice

Personalized content recommendations have been around for some time now. Although personalization has certainly proven to be a successful strategy, personalization is a little scary to everyday marketers. Does personalization really make content marketing better? contentmarketing #customerexperience Click To Tweet.

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ClickInsights: What was your "Aha" moment in 2010? - Part 1

Ambal's Amusings

Prior to this year, my perception of Twitter was that of a useless text-messaging medium designed to send friends obscure personal information. Free document distribution sites: Scribd.com, DocStoc.com, Slideshare.net, Gazhoo.com, Yudu.com, and WhitePapers.org. I put very little effort into distributing the white paper.

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The 4 Most Important Takeaways From CMI’s B2B Content Marketing Study

Contently

Every year since 2010, the Content Marketing Institute has put out one of those studies on the state of content marketing. If your inbox looks anything like mine, it shouldn’t be surprising that email is the most used content distribution tactic in B2b. Ninety-three percent of B2B marketers use email to distribute content.

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Facebook’s Look Back Videos and the Power of Personalization

Vidyard

To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. Personalized video is the holy grail of video marketing – it catches your attention, and it keeps you engaged because it’s not speaking at you – it’s speaking about you. Don’t believe me?