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4 Reasons to Hire a Social Media Manager

Zoominfo

In a 2010 blog post, we state that in order to stay viable, B2B companies need to hire a social media manager. In 2010, a search for social media managers on Indeed.com returned 7,100 results. Today, the role of a social media manager is more important than ever. Today, that number has sky-rocketed to over 24,000 open positions.

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Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Tweet This!

PR 100
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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. In other words, where you choose to distribute and share your content is just as important as the content itself.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#

PR 100
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Content Marketing Isn’t What It Used to Be

EveryoneSocial

And yet so many marketers keep going back to this playbook like it’s 2010. They know that reaching their audiences requires engagement and distribution. Distribution is how you derive value from the content you create, and, in this new paradigm you need new ways to reach people because the platforms aren’t going to send them your way.

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Content Marketing as We Know It No Longer Works

EveryoneSocial

And yet so many marketers keep going back to this playbook like it’s 2010. They know that reaching their audiences requires engagement and distribution. Distribution is how you derive value from the content you create, and, in this new paradigm you need new ways to reach people because the platforms aren’t going to send them your way.

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The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website The Distribution Trap – How Innovations Become Commodities by Achinta Mitra on April 22, 2010 in Industrial Marketing Strategies , Sales Strategies I read an eye-opening article by Andrew R. Non-core functions such as sales and distribution should be outsourced.