B2B marketers are stumbling in the dark
Online Marketing Institute
NOVEMBER 2, 2010
A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). The report, sponsored by Hubspot, also examines the skills that modern marketing teams need to develop to take advantage of social, inbound tactics.
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