2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark
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AUGUST 23, 2022
Number 1: The focus on display. We get talking about display—it certainly has a place in B2B marketing, but for the focus of an entire report? And, display doesn’t come in on anyone’s top 5 list. Surprise: just 1% said they look for display advertising. That’s where we disagree. It’s 2022.
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