Webbiquity
FEBRUARY 9, 2010
Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. Share this on del.icio.us. Post this on Diigo. Share this on Reddit.
Webbiquity
FEBRUARY 2, 2011
E-newsletters, blogs and white papers are among the most popular types of content. White Paper Marketing: 5 White Paper Types and When to Use Them by SmartBug Media. White papers are a popular b2b marketing tool, but good ones are expensive to produce. Share this on Bebo. Post on Google Buzz.
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Webbiquity
FEBRUARY 10, 2010
This post was originally published on the WebMarketCentral blog in January 2010. This is a great potential source of new product/service enhancement ideas as well as topics for blog posts, white papers or other content. To Become a Resource. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Share this on Mixx.
Buzz Marketing for Technology
MARCH 9, 2010
They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. Take for example your classic white paper. So here is my take …. According to the IT Services Marketing Association (ITSMA) which, full disclosure, I am a member and an avid fan of their work.
Webbiquity
APRIL 27, 2010
Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. There’s much more in the 2010 Social Media Marketing Industry Report as well. Share this on del.icio.us. Post this on Diigo.
Convince & Convert
MARCH 23, 2010
Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well.
Online Marketing Institute
NOVEMBER 7, 2010
It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. You will be navigating your prospects through this sea of content by leading them to the most relevant important information.
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