Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Share this on Bebo.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Webbiquity

DECEMBER 16, 2010

In Maverick Marketing: Trailride into the Wild West of New Marketing , Tom Hayes invites readers on a gallop through the new west of innovative marketing campaigns, to help generate new ideas to stand out from the herd… The Truth About Search Engine Optimization by Rebecca Lieb. Check out the Webbiquity bookstore. Share this on Bebo.

Social Media 100

Social Media Social Marketing Emarketing Media 100

Online Marketing Institute

NOVEMBER 1, 2010

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. 2) Email, search marketing, and inside sales worked best for awareness and demand generation. But remember, these statistics are about popular use, not about what works and what doesn't. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Webbiquity

FEBRUARY 2, 2011

lead generation content is often promoted differently than thought-leadership content). Developing A B2B Content Promotional Strategy In 7 Steps by Social Marketing Forum. Michele Linn recommends seven questions to ask when developing strategy for promoting your content, starting with “What is your objective?&# (e.g.,

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Webbiquity

MARCH 24, 2010

According to the Small Business Success Index, sponsored by Network Solutions (2010), one in five small businesses are now actively using social media. Generate interest with fans and friends by talking about topics related to your industry then link to your articles on your fan page. Here are 5 of the most popular: 1. Tweet This!

Social Media 100

Social Media Digg Social Marketing Marketing & Strategy 100

Online Marketing Institute

NOVEMBER 2, 2009

Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Online visibility, lead generation and brand-building are all important. unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Buzz Marketing for Technology

JUNE 9, 2010

Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Tags: Advertising Branding Communications Communities Customer Lead Generation Loyalty Marketing Strategy. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

B2B Marketing 100

B2B Marketing BtoB Digg B2B 100

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? How effective is demand generation software? Web Strategy in 2010 by baekdal.com. Thomas Baekdal offers a 22-point checklist for maximizing the way the web works today, from content generation and social media to calls to action.

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Allocation Budget Programs 100

Buzz Marketing for Technology

JANUARY 7, 2010

10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Clearly there is a new practice emerging here, a practice I feel B2B marketers can benefit from if they focus on it. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. In a recent article.

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Webbiquity

FEBRUARY 10, 2010

This post was originally published on the WebMarketCentral blog in January 2010. For most business, it’s far easier and more profitable to generate continued or new business from existing customers than it is to acquire new ones. Here are seven reasons every business needs to be on Twitter. To Interact with Customers. Tweet This!

Twitter 100

Twitter Business Digg Thought Leadership 100

Webbiquity

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. If content generation is included, overall costs aren’t likely to change much. Share this on del.icio.us. Post this on Diigo.

Social Media 100

Social Media Marketing Report Social Marketing Planning 100

Webbiquity

MARCH 9, 2010

TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# While it may produce a lead now and then, it isn’t a very effective lead generation vehicle. You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

SEPTEMBER 21, 2010

link] Develop a Social Media Strategy in 7 Steps | Social Media Marketing | Social Media Consulting – Convince & Convert « Netcrema – creme de la social news via digg + delicious + stumpleupon + reddit [.] Elf Name Generator =-. Elf Name Generator =-. Elf Name Generator =-. Sessions start October 5.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Hubspot

OCTOBER 19, 2010

Encourage your visitors to take the next step, and turn your website into a lead generation machine with compelling offers ! And, don’t forget to add calls-to-actions to the end of each of your blog posts and in your email marketing to improve lead generation! Free Download: 2010 Online Marketing Blueprint.

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Online Marketing Institute

NOVEMBER 8, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# The same attitude caused the current credit crunch crisis—trying to generate money out of nothing—thin air by living on CREDIT and not knowing HOW to pay it back.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

FEBRUARY 21, 2011

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. For example, Helen Leggatt reports that “the inclusion of social media sharing buttons in email generated click-through rates around 30% higher than email sent with no sharing options.&#. Share this on Bebo.

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Online Marketing Institute

MARCH 13, 2011

By this I mean that your team needs to have complete visibility into all marketing efforts and results, as well as the ability to launch sales generated marketing campaigns. Archives February 2011 (4) December 2010 (1) November 2010 (1) Get a free blog at WordPress.com Theme: Digg 3 Column by WP Designer. b2bmarketing

Startups 40

Startups Leadlander Jigsaw Tools 40

Online Marketing Institute

NOVEMBER 7, 2010

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. You will be navigating your prospects through this sea of content by leading them to the most relevant important information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

DECEMBER 23, 2010

Within 24 hours, the company had generated fifteen new customer references and were able to immediately turn this information into media coverage. You can also set up a promotions tab using Fan Appz to offer special deals to your Facebook fans and even use these deals to support lead generation programs.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

OCTOBER 29, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards? in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

JULY 23, 2010

Call-to-Actions – Your blog should be a lead generating machine. If so then include Reddit and Digg. And if you've followed the steps above you should also be generating leads from your buiness blog. Advertising – Unless you are generating tons of traffic this is a waste. Do what is realistic for you.

Business Blogging 28

Business Blogging Webinar Metrics RSS Business 28

WebMarketCentral

MAY 3, 2007

Among Shawn's posts was a link to an interesting SEO'Brien piece on paid Digg-ing and the black market for the unscrupulous use of social tagging. She probably should have added: "Or at least you'll be led to believe that." Marketers are as hungry as dinosaurs but much smarter.

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

Hubspot

JUNE 23, 2010

Digg - Digg is a social news website that allows members to submit and vote for articles. Google Wave - Google Wave is a collaboration tool developed by Google as a next-generation solution to e-mail communication. Reddit - Reddit is similar to Digg and Newsvine. Blogging has emerged as a popular method of link building.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Webbiquity

JANUARY 17, 2011

Americans spent nearly a quarter of their time online on social networking sites and blogs in 2010, up from 15.8 At its current rate, Twitter will process almost 10 billion tweets in 2010. Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

B2B Marketing Zone Posts

APRIL 5, 2010

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Best of B2B Marketing. You heard me right.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Webbiquity

JANUARY 10, 2011

It started 2010 with roughly 350 million users and is now on its way to 600 million. 35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far). It’s hard to overstate the impact of Facebook. 5 Staggeringly Simple Ways to Create Custom Facebook Landing Tabs by Convince and Convert.

Stats 100

Stats Facebook Best Practices Privacy Policies 100

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Adoption soared. 85% of Inc. So, Your CEO Wants to Tweet! Social Media Metrics and ROI.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

JUNE 15, 2010

If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? Have you added the ability for email recipients to share content on Twitter, Facebook, Digg and elsewhere? Just brilliant. Nabeel [link] jaybaer Yes.

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153

Hubspot

DECEMBER 30, 2011

Digg - Digg is a social news website that allows members to submit and vote for articles. Inbound marketing leverages tactics such as SEO, blogging, social media, lead generation, email marketing, lead nurturing, and analytics. Reddit - Reddit is similar to Digg. Blogging has emerged as a popular method of link building.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Best of B2B Marketing. Featured Sources. Like hooking their toilet up to Twitter. doth protest.

Ning 40

Ning Paid Content Facebook Sales Management 40

B2B Marketing Zone Posts

JANUARY 4, 2011

Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Work Management Paid Search Agency 40

Buzz Marketing for Technology

APRIL 15, 2010

In a world where User Generated Content has surpassed that of Publisher Content (ie marketers like you and me) I would argue that Word of Mouth (WOM ) is really your last frontier as a marketer and that outstanding customer service is not only the new marketing it’s your only marketing! So why not treat it that way now? Tweet This!

WOM 100

WOM Service Word of Mouth Digg 100

Online Marketing Institute

JANUARY 4, 2011

Click to enlarge) As you can see, I did get a decent amount of traffic from Reddit and Digg, but the bounce rates were outrageous! Facebook comments: Comments Pankaj Gupta Twitter: pankajguptag says: December 16, 2010 at 12:25 pm I have to learn about LinkedIn. What do you think about Digg? Well take a look. Awesome post.

Paid Content 40

Paid Content Blogger Twitter Traffic 40