article thumbnail

A B2B Marketing Manifesto?

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy November 24, 2010 Subscribe A B2B Marketing Manifesto? So they’ve written a manifesto (reg. required) to prove it.

article thumbnail

Sometimes the Best Customer Service Innovation Means Flipping the Script

Salesforce Marketing Cloud

Apple’s innovative customer service experience helped build loyalty. This one small decision — to differentiate our stores through a commitment to excellent customer service — was the catalyst for an entirely different customer experience. They don’t try to make a sale.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Combining Purpose and Profit for Business and Societal Impact

Televerde

As a customer, I came to see it as a differentiator because I witnessed how remarkably skilled, agile and knowledgeable our women are. In fact, a 2010 study estimates that there are 19 million people who have a felony record. And that creates a domino effect where CX goes through the roof, customer loyalty strengthens and profit soars.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

link] Heather Rast Tapping into the often shallowly considered needs of consumers is a huge opportunity for differentiation, as you so aptly point out with Taxi Mike. link] Heather Rast Tapping into the often shallowly considered needs of consumers is a huge opportunity for differentiation, as you so aptly point out with Taxi Mike.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

First blush, I'd want to differentiate between marketing to this influencers and communicating with them. First blush, I'd want to differentiate between marketing to this influencers and communicating with them. Sore spot with us PR types.)

article thumbnail

Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

article thumbnail

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.