Marketing Insider Group

JUNE 11, 2013

I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. Key Consideration: Like content, technology and innovation will become key differentiators for all kinds of business. Slide 9: Disruption.

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

Hinge Marketing

JANUARY 29, 2020

In 2010, the Hinge Research Institute recognized a relationship between growth, profitability and research frequency in the book, Spiraling Up: How to Create a High Growth, High Value Professional Services Firm. Image Source: John Tyreman on LinkedIn. FREE Download] High Growth Study 2020: Executive Summary.

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

markempa

MARCH 21, 2006

« Lead generation and the number | Main | Reaching Decision Makers » Customer Referrals and Your Sales and Marketing Department For the complex sale you need enthusiastic referrals to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

Marketing Insider Group

JANUARY 28, 2015

Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. Is there really a clear differentiation in the types of content that we should match with each stage of the buyer’s journey? I would say there is more of a tendency than a differentiation. Want to learn more?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

markempa

JANUARY 4, 2006

Commoditization will continue and will be more difficult to overcome: Marketers must work much more diligently and creatively to differentiate their organizations against increasing competition. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Hubspot

APRIL 3, 2017

To get the attention of a hiring manager at a top agency, you'll need something that highlights your assets, proves your intense interest in the agency, and differentiates you from a crowd of people trying to do the exact same thing -- all without seeming too over-the-top, gimmicky, or creepy. No sweat, right? Image via Adweek.

Advertising Agencies 75

Advertising Agencies Paid Search Agency Creativity Work Management 75

Industrial Marketing Today

JULY 9, 2010

Learn to differentiate between metrics and key performance indicators (KPI). 2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Achinta Mitra July 19, 2010 at 1:47 pm Eric, Thank you for posting your thoughtful comments.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Copyright © 2010 Tiecas, Inc. army’s “Be All You Can Be” campaign?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

markempa

JUNE 7, 2005

Bauer writes, “What differentiates a thought leader from any other knowledgeable company [or individual] is the recognition from the outside world that the company deeply understands its business, the needs of its customers, and the broader marketplace in which it operates.” So what is a thought leader? So what is a thought leader?

B2B Thought Leadership 120

B2B Thought Leadership Thought Leadership Lead Generation Generation 120

Webbiquity

MAY 26, 2022

The most popular social media platforms for businesses are Facebook, Twitter, Instagram, and LinkedIn. Know your offering, know your competitors, and be able to articulate your differentiators. Erik Emanuelli is a pro blogger and marketer since 2010. Be Competitive. and be able to back up your claims with facts.

Small Business Marketing 341

Small Business Marketing Marketing Automation Services Tips Marketing Budget 341

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Which Profile Aspects Should Be Emphasized on Twitter, Facebook and LinkedIn? 11 Practical Business Uses for LinkedIn, Facebook and Twitter by GigaOM. Adoption soared.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Metadata

DECEMBER 3, 2020

Okay, so, hey, this started off as a LinkedIn post. I was the PM and marketing leader for an infosec product back in early 2010, ’11, all right? I think my particular appetite is in using the product in a different way, to differentiate. I’m going to expand on it and make it a podcast. I’m a marketer.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

Okay, so, hey, this started off as a LinkedIn post. I was the PM and marketing leader for an infosec product back in early 2010, ’11, all right? I think my particular appetite is in using the product in a different way, to differentiate. I’m going to expand on it and make it a podcast. I’m a marketer.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

The Effective Marketer

OCTOBER 13, 2010

Customer service becomes your product, or better yet, the differentiator between your product and your competitor’s. This entry was posted on Wednesday, October 13th, 2010 at 9:06 am and is filed under Book Review , Communication , Content Marketing , Marketing Management , Social Media. Like Be the first to like this post.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

MLT Creative

JUNE 10, 2010

The last day of the BMA Engage 2010 conference in Chicago last week began on a high note, with Chris Brogan delivering a rousing keynote. You must differentiate your product, even if you're selling something really boring. JDGershbein and @LewisHowes are great resources for LinkedIn. Your network is one of your greatest assets.

B2B Marketing 40

B2B Marketing Advertising Agencies B2B Paid Search Agency 40

B2B Digital Marketer

APRIL 1, 2021

Jim Ewel began his journey with Agile Marketing in 2010 and is one of the leading bloggers on the topic ( www.agilemarketing.net ). Jim Ewel’s LinkedIn: [link]. And that’s another thing that could be a marketer’s Achilles’ is because it’s that differentiating point. You have to be agile.

Planning 52

Planning Work Management Marketing Management Business 52

markempa

MAY 19, 2005

For the complex sale you need these enthusiastic references to help you build your reputation, differentiate yourself, demonstrate your value proposition, shorten your sales cycle, and drive revenue. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So how do you ask for referrals?

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

Marketing Insider Group

JULY 28, 2011

The top-down approach is to focus on the business needs — start with the strategic objectives of marketing, the differentiators of the brand, and the desired customer-centric capabilities — and then do a targeted evaluation of technologies that are “known&# tools or components for the implementation of those business needs.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

Convince & Convert

APRIL 5, 2012

LinkedIn I think has got a little bit of a different dynamic. Actually, sorry, that was 2010. Not just the PGA Tour, because we have a hard enough time sometimes getting people to differentiate PGA Tour from PGA of America. Then Stewart Cink followed not long after that in 2009. The fans really, really got into it.

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) 8217; On Linkedin. Wikipedia and a handful of open-source software developers were the pioneers.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Convert

MARCH 21, 2023

You can learn, for instance, that visitors from LinkedIn tend to be more interested in checking out your pricing first. The default color scheme is quite bright and can be difficult to differentiate between, especially when you’re trying to track multiple items on the same page at once. Imagine aggregating this data.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

seo.co

DECEMBER 8, 2020

Now, Google is differentiating between what it identifies as “express links,” or conventional links, and “implied links.” Many social media channels, such as Facebook and LinkedIn, feature “group” functionality which allows users to search for topics in which they are interested and opt-in to updates for those topics.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111

Webbiquity

MAY 14, 2013

How can you differentiate yourself from others who are blogging in your niche?”). How to Differentiate Your Content by Geoff Livingston’s Blog. What’s your angle? What’s your view? Guest Blogging: Seven Tips for Success by Spin Sucks. Create an editorial plan. And measure results to support continual improvement.

Resources 100

Resources Tips Blogger Social Media 100

Industrial Marketing Today

DECEMBER 15, 2011

Even though other marketing tactics like in-person events and webinars are still seen as the most effective tactics, this year blogs registered a 45% increase in “perceived effectiveness” as compared to the study done in 2010. ( See chart below ). These results match what I’m finding on the ground.

Paid Search Agency 60

Paid Search Agency Trends Content Marketing Companies 60

Single Grain

JULY 21, 2020

SaaS is a hot-selling business model because it provides greater flexibility to the customer and every SaaS company works on specific verticals to differentiate their product from others. Email services that you commonly use like Gmail and Yahoo are probably the best examples of SaaS companies. In 2006, they founded Marketo.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is based in Utah, and was founding in 2010. Key Benefits of leveraging Hootsuite: Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard. LEARN MORE. HubSpot CRM. The vendor boasts companies like Morningstar Inc., LEARN MORE. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is based in Utah, and was founding in 2010. Key Benefits of leveraging Hootsuite: Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard. LEARN MORE. HubSpot CRM. The vendor boasts companies like Morningstar Inc., LEARN MORE. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is based in Utah, and was founding in 2010. Key Benefits of leveraging Hootsuite: Save time by crafting and scheduling posts for Instagram, TikTok, Twitter, Facebook, LinkedIn, Pinterest and Youtube from one dashboard. LEARN MORE. HubSpot CRM. The vendor boasts companies like Morningstar Inc., LEARN MORE. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52