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Martech news roundup: Salesforce, LinkedIn, Uberall + Trustpilot, AdRoll

ClickZ

LinkedIn’s CMO posted that she will be stepping down at the end of the year. LinkedIn CMO to step down at end of year. As we covered here , Shannon Brayton, CMO of LinkedIn, announced in a LinkedIn post on Thursday that she’ll be leaving at the end of the year. She has been at the company since 2010.

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7 Creative Stunts People Used to Land Their Marketing Dream Jobs

Hubspot

To get the attention of a hiring manager at a top agency, you'll need something that highlights your assets, proves your intense interest in the agency, and differentiates you from a crowd of people trying to do the exact same thing -- all without seeming too over-the-top, gimmicky, or creepy. No sweat, right? Image via Adweek.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. Understanding what your audience is searching in Google is critical, and simply answering those questions can help you leaps and bounds with SEO. I would say there is more of a tendency than a differentiation.

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10 Tips to Build a Strong Online Presence for Your Small Business

Webbiquity

According to various studies, between 70% and 90% of all purchase decisions now start with online search. The most popular social media platforms for businesses are Facebook, Twitter, Instagram, and LinkedIn. You can also use Google Ads to run ads for your business and get more visibility in search results. Be Competitive.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. March 18, 2010.

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Flip the Funnel Book Review « The Effective Marketer

The Effective Marketer

Why is it we spend all that money and effort into getting people interested just to forget about them once we get the purchase order? Customer service becomes your product, or better yet, the differentiator between your product and your competitor’s. How right he is! You can follow any responses to this entry through the RSS 2.0