KoMarketing Associates

JULY 1, 2014

Created: March 4, 2010. Interesting question on differentiation between the use of paid links and paid advertisements that incorporate links. Created: December 17, 2010. In this video from 2010, Matt Cutts discusses the impact of social site activity on search rankings. Common B2B Link Building Questions. Guess what?

Link Building 120

Link Building Paid Content Google Advertorials 120

Hubspot

JANUARY 7, 2015

In fact, if a brand that succeeds in reaching its audience with content provided on social media, email, ads, and other media, this alone can differentiate them from other larger brands in their industry that miss the mark. By 2010, Apple exceeded Microsoft in sales for the first time in 10 years. Their 2014 branding is no different.

Differentiation 28

Differentiation Brand Identity Branding Word of Mouth 28

Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. Think Different Here’s 6 ways to differentiate agency social media services: 1. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 28, 2010

Look to Facebook Somewhat surprising (at least to me) was the finding in the Forrester study that 62% of influential impressions from Mass Influencers took place on Facebook, with Twitter just 10%. Consequently, look to your Facebook fans, or use of the new Facebook “like&# feature as a marker for Mass Influence. (It

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Marketing Insider Group

JUNE 11, 2013

I have covered Mary Meeker’s Internet Trends charts for a couple of years, starting in 2010 when she talked about the commercial impact of the developing world getting on the internet. Key Consideration: Like content, technology and innovation will become key differentiators for all kinds of business. Slide 9: Disruption.

Trends 100

Trends Mobile Advertising Planning Internet Marketing 100

Convince & Convert

MARCH 4, 2010

If you don't have remarkable content, you have not differentiated yourself and therefore is no reason for people to pay attention. I'd rank the goals of blogging – or any communication – thusly, in order of priority. Content Blogging is and always be about content first, no matter what your goal.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

JULY 28, 2010

Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? Ask your customers directly.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Paul Gillin

JANUARY 24, 2013

Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”. Recent research has shown that 70% of large companies have experienced an attack on their reputations during last two years. Capacity to Destroy.

Press 50

Press Peer-to-peer Amazon BtoB 50

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Marketing Insider Group

JANUARY 28, 2015

Commit to differentiating yourself by how helpful your content is going to be , not what your voice is. Is there really a clear differentiation in the types of content that we should match with each stage of the buyer’s journey? I would say there is more of a tendency than a differentiation. Want to learn more?

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. At first, you knew everyone at the party. State Indicator – Turns orange when you’re in that section 2. Show your first-time visitors who you are (literally and figuratively).

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Hubspot

NOVEMBER 13, 2017

Be determined and differentiate your product in the same way. The very first part of Old Spice's "The Man Your Man Could Smell Like" campaign, created by Wieden + Kennedy and launched in February 2010, was the following commercial. No matter how boring your product looks, it doesn’t mean you can’t tell your story in an interesting way.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

Hubspot

APRIL 1, 2018

Be determined and differentiate your product in the same way. The very first part of Old Spice's "The Man Your Man Could Smell Like" campaign, created by Wieden + Kennedy and launched in February 2010, was the following commercial. No matter how boring your product looks, it doesn’t mean you can’t tell your story in an interesting way.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Industrial Marketing Today

JULY 9, 2010

Learn to differentiate between metrics and key performance indicators (KPI). 2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it! Achinta Mitra July 19, 2010 at 1:47 pm Eric, Thank you for posting your thoughtful comments.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. Copyright © 2010 Tiecas, Inc. army’s “Be All You Can Be” campaign?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

SEPTEMBER 8, 2010

MySpace last week declared what amounts to a post-modern armistice, announcing that they will integrate status updates with Facebook (and Twitter). We easily forget that Facebook was one of the first social networks that insisted that we use REAL names, and policed personal profiles accordingly. Haven’t you?

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Sprout Social

SEPTEMBER 4, 2018

The first ever bitcoin transaction happened in 2010 via Bitcoin Talk, when one user bought 2 pizzas for 10,000 bitcoins. For example, ICON (a blockchain/crypto network) recently shared an article they’d published on Medium with their Facebook audience. Those bitcoins are worth 67 million dollars as I’m writing this article.

Social Media 74

Social Media Media Brand Identity Branding 74

Outgrow

MAY 23, 2022

And it started to pick up and snowball probably by 2010. So, who is my audience and where am I trying to deliver differentiated value so that I can take that audience to the next level? That means what is your differentiation so that you can cut through all the clutter. My mom’s on Facebook, she’s a content creator.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

Content Marketing Institute

DECEMBER 31, 2018

This is what I call your content tilt or differentiation point. Now, I’m not saying you shouldn’t watch TV or YouTube videos or surf Facebook. Content Marketing Institute was born exactly nine months later in May of 2010 and the most amazing people in the world helped to join this new cause. It’s not big enough. A lost decade.

Planning 101

Planning Paid Search Agency Advertising Agencies Terms and Conditions 101

Webbiquity

MAY 26, 2022

The most popular social media platforms for businesses are Facebook, Twitter, Instagram, and LinkedIn. Know your offering, know your competitors, and be able to articulate your differentiators. Erik Emanuelli is a pro blogger and marketer since 2010. Be Competitive. and be able to back up your claims with facts.

Small Business Marketing 341

Small Business Marketing Marketing Automation Services Tips Marketing Budget 341

The ROI Guy

JANUARY 17, 2011

view the tool Differentiate Sales and marketing has worked hard to make the case for change and convinced the buyer that the solution is justified, but now the buyer has a choice: purchase your solution, or perhaps find a lower cost alternative. Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media? Latest Research.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

JANUARY 25, 2011

IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. The full webinar session is available on-demand at: https://alinean.webex.com/alinean/lsr.php? Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media?

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

Hubspot

FEBRUARY 8, 2012

To give you an idea of just how quickly these mobile apps are being released, at the end of 2010, there were 300,000 mobile apps. Finally, if you're a HubSpot customer, you can leverage another app -- the Facebook Welcome app in HubSpot's app marketplace -- to help with your mobile app launch on Facebook.

Mobile Marketing 28

Mobile Marketing Paid Content Mobile Advertising Planning 28

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Adoption soared. 85% of Inc. by iMedia Connection.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

MARCH 18, 2010

The average Facebook member becomes a fan of just two companies per month, yet is exposed to thousands of brands during that same period. Isn’t our Facebook page just a post-modern email newsletter? Why aren’t we asking our blog visitors and Facebook fans to subscribe to our email newsletter?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

The ROI Guy

FEBRUARY 4, 2009

However, in environments of 20 servers or more, 20 to 30% licensing and infrastructure cost savings was indeed the normal cost differential between Microsoft and the competition. IT Spending on the Rise, Sales Enablement and The Economic-Buyer ► 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Metadata

DECEMBER 3, 2020

I was the PM and marketing leader for an infosec product back in early 2010, ’11, all right? I think my particular appetite is in using the product in a different way, to differentiate. If your strategy is I’m going to send emails using Marketo, I’m going to do ads on Facebook, how are you going to win?

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

I was the PM and marketing leader for an infosec product back in early 2010, ’11, all right? I think my particular appetite is in using the product in a different way, to differentiate. If your strategy is I’m going to send emails using Marketo, I’m going to do ads on Facebook, how are you going to win?

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Golden Spiral

APRIL 16, 2019

The next primer was, I wrote a book in 2010, and I went to go market it. You know, the iterations of MySpace, and then Facebook, and the Twitters, etc. What started that season, I thought, was a differentiation from B2C, and B2B. Alright, so that was all my first primer. So I started playing around with social media.

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Directive Agency

JUNE 24, 2019

Well, we met with the growth team of Facebook. I’m in a conference room with VP level people at Facebook and we’re going over, how can Facebook improve their SEO? Cyrus Shepard : Probably 2010, 2011. Shortly after I started at Moz, within the first week, they had put me in this position. I can’t recall.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Directive Agency

JUNE 24, 2019

Well, we met with the growth team of Facebook. I’m in a conference room with VP level people at Facebook and we’re going over, how can Facebook improve their SEO? Cyrus Shepard : Probably 2010, 2011. Shortly after I started at Moz, within the first week, they had put me in this position. I can’t recall.

Work Management 40

Work Management Planning Marketing Management Peer-to-peer 40

Convince & Convert

FEBRUARY 9, 2010

And in most cases, we’re willing converts, with Facebook’s ease-of-use and Twitter’s immediacy replacing letter writing and meeting up for lunch. I’ve now hit double digits on the number of people I have unfriended due to their apparent round-the-clock playing of pointless mafia, farming, or aquarium games on Facebook.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

The ROI Guy

DECEMBER 14, 2005

As the infrastructure remains solid, incremental investments drive the competitive advancement to the next level – where innovation still reigns, value versus cost matters most, and competitive differentiation can be gained with the right projects and spending plans. Posted by Tom Pisello at 6:42 AM Email This BlogThis! Latest Research.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

JULY 22, 2010

Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif., Differentiate for S. Latest Research.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40