Is Account-Based Marketing the Holy Grail for Lead Generation Nirvana? [PowerOpinions Part 3]
ViewPoint
SEPTEMBER 29, 2015
Jim has done an excellent job of differentiating between target segments that are good fits for ABM and larger target markets (or what Jim calls TAM or total available marketplace) that may require marketing that is more traditional. Less than 50 beds. 50-250 beds. 250-500 beds. More than 500 beds.
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