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Dare to be less-same: Marketoon of the Week

Martech

In today’s Marketoon, we put differentiation to the test. Fishburne’s take: When I worked on the Method brand from 2006-2010, we often talked about about trying to stand out in a “sea of sameness.” There was very little differentiation or distinctiveness. . Think of it as intelligent differentiation.

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Content marketing en MaaS: 8 reasons why your content marketing agency is your new competitive advantage

Tomorrow People

How to build meaningful competitive advantage with your content marketing agency to differentiate your offering and stand out from the crowd. Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore.

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The Entrepreneur Interview Series #22: Dustin Bruzenak, Modern Logic

Webbiquity

Differentiating a product is (usually) easy. Differentiating professional services is hard. Year founded: 2010. Take an IT services business for example. They have employees with X years of experience (so do their competitors). They have demonstrated client success stories and referenceable clients (so do their competitors).

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Does CDP Need a New Definition?

Customer Experience Matrix

The earliest Customer Data Platform systems were introduced before 2010; the term CDP was coined to describe this emerging class in 2013. The resulting confusion ultimately led some vendors to avoid the CDP label entirely because it no longer provided a useful way to differentiate their products.

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Underpin Your ABM Strategy With Account-based Advertising

DemandBase

We focus on our core business that differentiates us and collaborate with others to manage the bits that are important to us, but we know they can do better. By the 2010’s we were starting to see the concept of account-based advertising take shape that led us to the current evolution of identifying and targeting buying committees.

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Shareholder Update: Q3 2020

Buffer

In late 2010, Joel launched the first version of Buffer and has led the company from that early twinkle of an idea to building a company that is now generating over $21,000,000 in annual revenue. See all of our revenue on our public revenue dashboard and see all of our reports and updates here.

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The Blooming of Brazil’s Tech Ecosystem Will Peak in 2020

Biznology

If data is the new oil, then Brazil and other LatAm countries have discovered a huge reserve of it — and they are rapidly building their AI talent, R&D capabilities and tech differentiation to better compete. Foodtech, mobile services and on-demand economy are on the rise. Diego Barreto , CFO of iFood.