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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Robert has served as the Chief Strategy Advisor of The Content Marketing Institute since its launch in 2010 guiding it to be the leading global content marketing education and training organization.

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What if CRM had not been invented?

ViewPoint

What differences in marketing and sales management would have occurred if CRM with all of its benefits had not been a part of B2B and B2C marketing? Might Have Been to What Must Have Been: Counterfactual Thinking Creates Meaning" was published in the Journal of Personality and Social Psychology in January 2010.

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Time to Get Scrappy: Will Guerrilla Article Promotion Tactics Work?

Content Standard

Wikipedia: Not for C ollege P apers, but for Marketers? For anyone who has ever Googled anything, it comes as no surprise that Wikipedia ranks extremely high in search. Wikipedia can probably provide you with an answer. Furthermore, it’s the reason my high school best friend was dating Ricky Martin in 2010.

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Why Customer-Centric Brands Should Avoid Stealth Marketing

Hubspot

In 2010, BlackBerry hired actresses to flirt with men at bars and tell the clueless bachelors to put their numbers in BlackBerry phones that the company gave to the actresses. So when the couple decided to road trip across America, they wanted to spend every night in a different Wal-Mart parking lot and write about their adventures.

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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

By 2010, YouTube was generating more than two billion views each day. YouTube’s popularity spans 91 countries and 80 different languages , covering about 95% of the global online population. When YouTube first arrived in 2005, few likely had any idea how valuable it would become. Currently, there are 1.9

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

However, I find these are limiting as the intent of the post appears to be to share several different angles of legal vulnerability through social media. Your mileage may vary, your attorney may advise different language and these may not be the droids you seek. Wikipedia has a good explanation of it ( [link] ).

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What does Audience Development Really Mean to Social Media, Digital Marketing, and Content Marketing?

Tony Zambito

Image via Wikipedia. One of the interesting outcomes of the rise of Social Media , Demand Generation , and Content Marketing in 2010 was the increasing use of the term audience development.    There is a difference between getting someone to be engaged and getting someone to act.    How?