Understanding Buyer’s Goal Orientation Key to Understanding Why Buyers Buy
MAY 11, 2010
Image via Wikipedia. Distinguishing a set of motivations, needs, and wants from a buyer’s goal orientation can make a significant difference in not only innovation but in aligning customer strategy with buyer goals. The concept of goals has been around for centuries. Humans First, have a definite, clear, practical idea—a goal, an objective. - Aristotle.
Top 56 B2B Marketing Posts October 2010
B2B Marketing Zone Posts
NOVEMBER 2, 2010
50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. October 17, 2010 One possible answer: The Enterprise.
Mind the Gap between Marketing and Value
OCTOBER 13, 2010
Image via Wikipedia. I was in London last week, reminding me how I always like the simple phrase that asks you to be careful as you step from the Underground subway car to the platform, "Mind the Gap." But I think marketers need to mind a different gap, the one between the frills of image marketing and real customer value. But is that where you want the focus? The Gap.