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Understanding Buyer’s Goal Orientation Key to Understanding Why Buyers Buy

Tony Zambito

Image via Wikipedia. Distinguishing a set of motivations, needs, and wants from a buyer’s goal orientation can make a significant difference in not only innovation but in aligning customer strategy with buyer goals.  The concept of goals has been around for centuries.  Humans First, have a definite, clear, practical idea—a goal, an objective.   - Aristotle.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&#   My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. October 17, 2010 One possible answer:   The Enterprise.

Mind the Gap between Marketing and Value


Image via Wikipedia. I was in London last week, reminding me how I always like the simple phrase that asks you to be careful as you step from the Underground subway car to the platform, "Mind the Gap." But I think marketers need to mind a different gap, the one between the frills of image marketing and real customer value. But is that where you want the focus? The Gap.