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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&# Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world. Focus Group (5).

Understanding Buyer’s Goal Orientation Key to Understanding Why Buyers Buy

Tony Zambito

Image via Wikipedia. Distinguishing a set of motivations, needs, and wants from a buyer’s goal orientation can make a significant difference in not only innovation but in aligning customer strategy with buyer goals.  The concept of goals has been around for centuries.  Humans First, have a definite, clear, practical idea—a goal, an objective.   - Aristotle.

Mind the Gap between Marketing and Value

Biznology

Image via Wikipedia. But I think marketers need to mind a different gap, the one between the frills of image marketing and real customer value. You might have focus groups that show how more people are attracted to it and you might have research that show that it evokes a whole new image for the company and that sales go up 20% but how can you tell that to your customers?