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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

In Forget the Funnel , Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. And, interesting fact – she’s Canadian! Christensen, Taddy Hall, Karen Dillon, and David S.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?). With today’s tech-driven world, then, marketers must look for developments that are possible — and promise huge impact. totaled $58.6

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2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring? Continued sales growth, for sure: that’s easy enough when you’re starting with a small base. 2009 was a year of tremendous growth for demand generation systems (a.k.a.

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B2B Marketing Events 2010

LeadSloth

I’ve compiled a list of the events that matter: B2B Marketing Events for 2010. Sales & Marketing 2.0 Even though the name makes you think otherwise, the Sales 2.0 Forward-thinking sales people realize that Sales & Marketing alignment is essential to increase sales (just like forward-thinking marketing people).

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The Hottest B2B Marketing Insider Topics Of 2010

Marketing Insider Group

On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. And here are the top 10 posts from 2010 based on volume: 1. How To Align Marketing With Sales , Sept. 5 Sales Closing Techniques , Oct. I started the blog with posts on Why am I in Marketing? Why Do You Tweet?

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B2B Reads: Webinar Etiquette, Winfluence, and Intent Data

Heinz Marketing

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week. Personalization today certainly has a different look than the ‘personalized’ emails from brands back in 2010. Developing Resilience on the Path to Becoming a CEO.

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Best Google AdWords Tips and Tactics of 2010

Webbiquity

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# To teach you a better way to sell, the folks over at RainToday developed a new training program, Selling Consulting Services with RAIN Selling.

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