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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

In Forget the Funnel , Georgiana Laudi and Claire Suellentrop share the Customer-Led Growth Framework they’ve developed to help companies of all sizes solve their product marketing struggles and hit ambitious targets. Christensen, Taddy Hall, Karen Dillon, and David S.

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7 Books That Will Help You Develop More Empathy

Hubspot

Luckily, if you’re a leader, you can teach yourself how to develop more empathy. 7 Books That’ll Help You Develop More Empathy. Self-awareness is crucial for developing empathy -- once you understand yourself, you can understand others. So how do we reorient and develop products that solely focus on the customer?

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

And that by 2100, populations will plunge a lot across what we call the “developed world” (hate that term – it’s so condescending isn’t it?). Statistics can help us see into (and plan) for the future. Artificial Intelligence Looks to Double Developed Countries’ Economic Growth by 2035. totaled $58.6

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The Hottest B2B Marketing Insider Topics Of 2010

Marketing Insider Group

On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. And here are the top 10 posts from 2010 based on volume: 1. Since that time, I have written 60 posts, nearly 10,000 of you have come to my site, from over 120 countries, viewing more than 20,000 pages of content.

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Why Every Business Needs a Better Growth Plan

Vision Edge Marketing

Growth leaders generate 80 percent more shareholder value than their peers over a ten-year period. About a quarter of companies don’t grow at all. And between 2010 and 2019, only one in eight companies achieved more than 10 percent revenue growth annually. What’s made the difference? Stay competitive in a constantly changing market.

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Artificial intelligence + human intelligence = success

Martech

Machines talking to machines” started rolling out in early to mid-2010, making their way into manufacturing, precision agriculture, complex information networks and for consumers in a new wave of wearables. To help manage this complexity, numerous monitoring tools have been developed and implemented.

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Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Which online tools are most helpful for PR pros? PR pros shouldn’t rely solely on Google’s tool when developing an outreach list, but it’s a good one to add to their arsenal. Best Social PR Guides and Tips of 2010 (So Far). How can you amplify and extend new releases through social media? PR and SEO.

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