Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The same holds true for video white papers. This white paper aims to change that perception of them.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Buzz Marketing for Technology

MARCH 9, 2010

They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. As far as the rest of the percentages in the survey I can say I go much heavier on things like webinars and flash demos (which I am counting under corporate website spend). So here is my take ….

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

The ROI Guy

SEPTEMBER 17, 2010

Customization of the content can be generated prior to presenting the content, such as using registration profiles to customize the e-mail blast, or in real time, like a dynamic white paper that asks the customer a few questions and then completely tunes the white paper based on profile, stage in buying cycle, opportunity and need.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Everything Technology Marketing

FEBRUARY 19, 2011

of respondents using this metric in 2010 to 65.7% This can be an eBook or a great white paper, for example, that showcases your expertise, solves a specific problem, or fills a critical knowledge gap for your audience. To put this in perspective, conversion metrics ranked only #8 a year ago, rising from 32.6%

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Content Standard

SEPTEMBER 12, 2018

The term “vanity metrics” appeared in marketers’ vocabulary around 2010 , when teams realized web traffic, social media followers, and likes didn’t always affect revenue. This could occur through a demo request, e-book download, or newsletter subscription. What Are Vanity Metrics? “Those are tangible.

Impressions 62

Impressions Lead Scoring Lead Ranking CMO 62

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

The ROI Guy

JUNE 3, 2010

The research was presented for the first time at the May SiriusDecisions 2010 Summit in Scottsdale, Arizona This research was an important follow-on to a survey in 2006, the latest research examining sources of information b-to-b buyers consider during different stages of the buying process and the influence of each on their purchase decision.

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

Convince & Convert

MAY 27, 2010

Let’s say you have a white paper for download on your site. The way Donovan McNabb hates T.O. The way Lindsey Lohan hates non-alcoholic beverages. If you use Wufoo to power your forms, you can hook up Flowtown to investigate, score, and sort your form submissions, and then alert you based on custom business rules.

Paid Search Agency 122

Paid Search Agency Social Media PR Advertising Agencies 122

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Online Marketing Institute

OCTOBER 29, 2010

To learn more, download our white paper or listen to our webcast as IT marketers discuss the challenges of reaching customers in the current media environment and best practice frameworks for developing successful multi-channel programs. Adobe Demos Flash-to-HTML5 Conversion. Charlie Chaplin Clip Contains Footage.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

BenchmarkONE

FEBRUARY 17, 2022

It could be anything from blogs; guest contributed articles , white papers , press releases, infographics, social posts, podcasts, webinars , or videos. . Podcasts : Podcast listenership has grown by a whopping 29% from 2010 to 2020. What’s Content Marketing? Content means information in written, visual or audible format.

Top of Funnel 67

Top of Funnel Content Marketing Planning Marketing Automation Services 67

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. Get a demo.” There’s got to be something between white paper and checkbook. It’s growing tremendously at a breakneck speed since I arrived in March of 2010.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. Get a demo.” There’s got to be something between white paper and checkbook. It’s growing tremendously at a breakneck speed since I arrived in March of 2010.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

B2B Digital Marketer

OCTOBER 5, 2020

And so, uh, did that for 10 years, uh, had the opportunity to sell that agency, which was a B2B focused agency and, uh, 2010, and went to work for the company that bought our agency and really discovered while I was there, Jim, that I just loved B2B. Uh, and the tension that they’re trying to buy is here, take our demo.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Online Marketing Institute

DECEMBER 9, 2009

Including video demos, case studies and newsletters on a site can help B2B organizations build relationships with their audience. 've always been a sucker for case studies and white papers. For one client in the B2B marketing industry, TopRank devised a blog strategy incorporating industry thought leader interviews.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Webbiquity

NOVEMBER 28, 2011

Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. .” Nearly a quarter prefer video content to text. And nearly two out of three executives have visited a vendor’s website after viewing an online video elsewhere.

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100