2010, Demo, Paper, Studies and White Paper

10 Tips for a Successful Trade Show Follow-up Campaign

The Point

AUGUST 18, 2014

A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. For example, if the only option you provide attendees is to request a demo, you’ll only hear from a small subset of leads, albeit those most sales-ready. Any response (e.g.

Trade Show

Trade Show Campaigns Tips Lead Nurturing

B2B Marketing: 3 reasons for adopting video content into your marketing mix

markempa

JULY 29, 2013

from 2010 to 2016. It’s no more difficult to produce online video content than it is to produce a white paper. Producing white papers ranked nearly equal across every range of difficulty with online video and phone apps, which leads to one important question …. The digital video audience is growing.

Marketing Mix

Marketing Mix B2B Marketing Video Marketing Paid Search Agency

ClickInsights: Mistakes to avoid in copy used for lead generation

Ambal's Amusings

JANUARY 7, 2010

We have invited White Paper Experts to shed light on the following question: "What mistakes must a copywriter avoid in copy used for lead generation?" Recommended Resources from Experts on white papers. Michael Stelzner's Book Writing White Papers: How to Capture Readers and Keep Them Engaged.

Lead Generation

Lead Generation Sales Qualified Leads Generation Lead Scoring

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

MORE WEBINARS

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers.

Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

A white paper would fit the bill nicely here. Provide him/her with case studies and client testimonials to lower their risks and fears of selecting you. This white paper aims to change that perception of them. Get Engineers Can Sell white paper now.

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

5 Rules of Website Redesign for Engaging Engineers and Industrial.

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. The same holds true for video white papers. This white paper aims to change that perception of them.

Rules

Rules Marketing Websites Marketing Automation Services Web 2.0

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

The ROI Guy

SEPTEMBER 17, 2010

Rounding up the challenges, recent studies indicate that 9 out of 10 of buyers say that when they are ready to buy, they find you. White papers help customers learn about the typical issues customers like them face, and educate the buyer on best practices others have used to resolve the issues.

Interactive Marketing

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle

5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

FEBRUARY 19, 2011

A recent eMarketer study confirms that metrics for measuring social media performance are already changing dramatically to reflect this new reality. of respondents using this metric in 2010 to 65.7% And as social media matures, demands for proving social media ROI will inevitably increase.

Social Media

Social Media Sales Qualified Leads Lead Scoring Lead Ranking

Five Reasons You May Not Be Spending Enough on Content Marketing

The ROI Guy

NOVEMBER 29, 2010

For example, this could include methodologies, presentations, white papers and assessment tools to help sales professionals identify and illuminate buyer issues, benchmark buyers versus competitors and best practice leaders, and create / drive solution roadmaps to help resolve the most pressing customer issues.

Peer-to-peer

Peer-to-peer Marketing Automation Services Spending Marketing Budget

Who Do You Trust? Industry Analysts Reign Supreme

The ROI Guy

JUNE 3, 2010

The research was presented for the first time at the May SiriusDecisions 2010 Summit in Scottsdale, Arizona This research was an important follow-on to a survey in 2006, the latest research examining sources of information b-to-b buyers consider during different stages of the buying process and the influence of each on their purchase decision.

Peer-to-peer

Peer-to-peer B to B Vendors Marketing Proposals

Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For example, an IDC survey of technology marketers revealed that 2010 revenue grew at a healthy 5.8% world-wide, and that this greatly exceeded the 3.7%

Efficiency

Efficiency Marketing Budget Marketing Management Effectiveness

Content SEO

Online Marketing Institute

MAY 18, 2010

TopRank SEO client, Jiyan Wei from Vocus will present a case study of how they’ve used and advanced their SEO efforts with the 500,000 press releases hosted on PRWeb. Here Webinars, videos, key opinion leader Q&As articles or case studies (to name a few asset types) could be ideal ways to satisfy the needs of targets in this stage.

SEO

SEO Top of Funnel AIDA Digital Asset Management

What the Future Holds for B2B Social Media Marketing

Online Marketing Institute

OCTOBER 29, 2010

In a study of social media use conducted by Business.com last year, it was revealed that North American B2B companies are more likely to be using social media tools when compared to B2C companies. STUDY] 4 Facebook Now Tries to Tell the Story Between Tw. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media

Social Media Enterprise Management Advertising Agencies Social Marketing

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

MARCH 22, 2012

” This sounds like a case study for great content that was really marketed well. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. Get a demo.” There’s got to be something between white paper and checkbook.

Sales Management

Sales Management Top of Funnel Eloqua Viral Marketing

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

MARCH 22, 2012

” This sounds like a case study for great content that was really marketed well. We have “download a white paper,” and we have “ask for 30 minutes on the phone,” and we have everything in between. Get a demo.” There’s got to be something between white paper and checkbook.

Sales Management

Sales Management Top of Funnel Eloqua Viral Marketing

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Online Marketing Institute

DECEMBER 9, 2009

Including video demos, case studies and newsletters on a site can help B2B organizations build relationships with their audience. 've always been a sucker for case studies and white papers. You can preview it at our website [link] if you wish. It certain saves you time and helps your targeting. Nice stuff.

Search Marketing

Search Marketing Online Marketing Work Management B2B Marketing

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

NOVEMBER 28, 2011

Or that a third (or more, depending on which study you believe) of all clicks go to the top result on a search engine query? Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. ” At least something is bipartisan.

Paid Content

Paid Content Social Media Statistics Paid Search Agency

B2B Marketing Zone

10 Tips for a Successful Trade Show Follow-up Campaign

B2B Marketing: 3 reasons for adopting video content into your marketing mix

Webinars

Trending Sources

ClickInsights: Mistakes to avoid in copy used for lead generation

Webinars

B2B Lead Generation Using a Business Blog

Using Content to Move Prospects Forward in the Sales Cycle

5 Rules of Website Redesign for Engaging Engineers and Industrial.

The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content

5 Steps to Social Media Leads with Content Marketing

Five Reasons You May Not Be Spending Enough on Content Marketing

Who Do You Trust? Industry Analysts Reign Supreme

Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

Content SEO

What the Future Holds for B2B Social Media Marketing

Social Pros 8 – Ian Greenleigh of Bazaarvoice

Social Pros 8 – Ian Greenleigh of Bazaarvoice

B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

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