SpotMe Blog

MAY 11, 2023

Main services: Media relations Medical education Patient relations Reputation management McCann Health IMAGE LinkedIn | Twitter | Facebook | Instagram Location: New York Year founded: 1996 Description: McCann Health is a leading, creatively awarded, and effective global health network.

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

Marketing Insider Group

AUGUST 12, 2010

kenny madden Aug 13 2010 Michael, Great post. Happy to connect kenny@spiceworks.com Michael Brenner Aug 14 2010 Hi Kenny, thanks for your comments. Michael Brenner Aug 14 2010 Thanks Christopher, service level agreements are exactly what is needed between sales and marketing. Here is something I put together on the topic.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Vidyard

FEBRUARY 6, 2014

For the past few days, “look back” videos have been a new recurring theme on my Facebook feed. To celebrate the 10th anniversary of the social network, Facebook has made personalized videos based on your profile. At least, everything Facebook knows about – which is a surprising amount. Don’t believe me?

Video Marketing 54

Video Marketing Personalization Narrowcasting Ideal Customer Profiles 54

Buzz Marketing for Technology

MARCH 9, 2010

They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. As far as the rest of the percentages in the survey I can say I go much heavier on things like webinars and flash demos (which I am counting under corporate website spend). Share this on Facebook.

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. Since April, 2010 Western River has collected more than 1,100 of these customer stories.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Martech Advisor

DECEMBER 3, 2019

Nancy Duarte, in her 2010 book, Resonate: Present Visual Stories that Transform Audiences analyzes how powerful presentations such as Steve Jobs’ 2007 iPhone launch presentation use this technique to spellbind the audience. While designing landing pages or product demo presentations, focus on the selling benefits, not features.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Convince & Convert

JUNE 24, 2010

Maybe sampling and demos on location will fit better. If you can type a sentence, you can relate to people on Twitter and Facebook. You’re thinking that I’m crazy. But, I’m not. I’ve been in marketing or advertising (online or otherwise) for 20 years. Relationships.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Content Standard

SEPTEMBER 12, 2018

A few months ago, I was enjoying Digiday ‘s Making Marketing podcast when the guest that day, new Facebook CMO Antonio Lucio, raised an intriguing conundrum that is likely familiar to many marketers working in this data-driven digital age: “We don’t want to be in a situation where we become data rich, insight poor.”

Impressions 62

Impressions Lead Scoring Lead Ranking CMO 62

Industrial Marketing Today

JUNE 15, 2010

The client’s engineering team created Flash demos of their software, which we incorporated into the new site. Copyright © 2010 Tiecas, Inc. We converted several of their PowerPoint files into online Flash presentations to highlight the primary benefits and features of their software suite.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Hubspot

MAY 18, 2012

"Facebook ads suck." For many companies, advertising on Facebook and expecting a return is a " fantasy." Or were the results of Facebook advertising really so miserable that it warranted this media attention? But is GM truly the digital marketing icon that we should be referencing to determine whether or not Facebook ads work?

Paid Content 28

Paid Content Facebook Paid Search Agency Ads 28

Industrial Marketing Today

MAY 5, 2010

Hand over sales-ready leads to sales – your sales team may provide them with additional content such as data and price sheets, set up an online or a face-to-face demo and ultimately move them to the RFP/RFQ stage. Copyright © 2010 Tiecas, Inc.

Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Lead Generation Using a Business Blog by Achinta Mitra on September 20, 2010 in B2B Lead Generation , Industrial Marketing Blog In B2B lead generation, quantity versus quality is probably the biggest challenge faced by industrial marketers. Thanks for the post.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Everything Technology Marketing

FEBRUARY 19, 2011

of respondents using this metric in 2010 to 65.7% How do you go beyond posting interesting and entertaining updates on Twitter, Facebook, LinkedIn, and beyond basic tactics like placing social sharing buttons on your B2B website and emails? To put this in perspective, conversion metrics ranked only #8 a year ago, rising from 32.6%

Social Media 100

Social Media Sales Qualified Leads Lead Scoring Lead Ranking 100

Convince & Convert

SEPTEMBER 21, 2010

applications like Facebook, Twitter, Skype, etc. I think Facebook pages are a tool that are not given enough credit right now. Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Bonus: My list of social media monitoring tools that I collect to share with others and test myself.

Social Media 155

Social Media Media Paid Content Work Management 155

Onalytica B2B

MAY 26, 2016

From 2010 to 2014 we saw more than a 503% growth in investment, and the first half of 2015 saw $2.5 Platforms such as WordPress, Edublogs, and Google Sites are excellent places for students to build their brands while leveraging the power of personalized learning spaces such as Twitter, Facebook, Periscope, and Pinterest.”

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Online Marketing Institute

DECEMBER 23, 2010

Product DEMO : Have online videos that clearly demonstrate the value add of your product. Thesis Demo Site — See the Thesis Theme in action! link] 2010 B2B Marketing Blog Posts | A Comprehensive List – KoMarketing Associates [.] Fun Topics : Focus on fun topics related to your industry. Try it today!

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Hubspot

FEBRUARY 8, 2012

To give you an idea of just how quickly these mobile apps are being released, at the end of 2010, there were 300,000 mobile apps. Finally, if you're a HubSpot customer, you can leverage another app -- the Facebook Welcome app in HubSpot's app marketplace -- to help with your mobile app launch on Facebook. Step 4: Record a Demo.

Mobile Marketing 28

Mobile Marketing Paid Content Mobile Advertising Planning 28

The ROI Guy

NOVEMBER 29, 2010

For example, automotive sites now provide more tools than ever to guide buyer’s decisions including customized configurators and pricing tools, competitive comparison tools, video brochures, and Facebook “fan” pages. Evidence of this shift can be found in IDC’s 2010 Customer Experience Survey.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! In terms of the tools B2B companies use, 77% used Facebook (compared to 83% for B2C) and 73% utilized Twitter (compared to a shockingly smaller 45% for B2C companies). Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40

Hubspot

JANUARY 5, 2012

Path launched in November 2010 to some buzz but little mainstream adoption. Founded by Dave Morin, an early Facebook employee and expert in online platforms, Path set out to be something different, a network in which you and 50 of your closest friends interacted and shared personal messages and photos. At the other pole is scarcity.

Social Media 28

Social Media Media Social Networks Inbound Marketing 28

Adobe Experience Cloud Blog

JUNE 23, 2010

Facebook reached 50 million users in 5 months. We saw them support both partners by letting both present demos of their products (showing off Chatter). For many marketers a big theme of 2010 is engagement- creating engagement for prospect, customers, and employees. The Internet took 4 years. And Chatter was born. .

Salesforce.com 48

Salesforce.com Jigsaw Top of Funnel Enterprise Management 48

Online Marketing Institute

MAY 18, 2010

Longer sales cycles due to more complex products and services and business purchasing processes often require more information. It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Metadata

DECEMBER 3, 2020

Because look, anybody can close… The leads that come to your website, click on the Get a Demo button, anybody can close those leads. I was the PM and marketing leader for an infosec product back in early 2010, ’11, all right? It was like, they were using the product, they were demoing the product.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Metadata

DECEMBER 3, 2020

Because look, anybody can close… The leads that come to your website, click on the Get a Demo button, anybody can close those leads. I was the PM and marketing leader for an infosec product back in early 2010, ’11, all right? It was like, they were using the product, they were demoing the product.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. A bit of further refinement led to the current best practice model for WPO, the POSEEE approach: Paid advertising (Google search/display/remarking ads, LinkedIn sponsored posts, Facebook ads, native advertising, etc.).

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

B2B Marketing Zone Posts

APRIL 5, 2010

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Best of B2B Marketing. You heard me right.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Hubspot

JUNE 25, 2012

The worst case of this was when we misinterpreted our own, original data to back up a very controversial claim about social media on Facebook. Our sales organization gives demos of our software to people all the time. In June of 2010, we created the first Alternate Reality Game (ARG) for B2B marketers.

Hubspot 28

Hubspot Paid Search Agency Advertising Agencies Landing Pages 28

Metadata

DECEMBER 14, 2022

When Mark Zuckerberg launched Facebook Ads in 2007 , he did it with the current state of the digital world in mind. By setting a budget of $100/day, you’re telling Facebook, LinkedIn, Google or the Display network to run your ads (creatives) until you reach that threshold. Does Google or Facebook have a lower cost-per-opportunity?

Paid Search Agency 52

Paid Search Agency Demand Marketing Automation Services Ads 52

Marketing Insider Group

JULY 27, 2010

Include thought leadership whitepapers, customer videos, podcasts, case studies, demos and product comparison guides. by Michael Brenner, July 27, 2010 Related Posts: How To Use Paid Search To Target Buyers By Stage Need to Drive Leads? Michael Brenner Jul 27 2010 Brian, thanks for stopping by and commenting.

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

BenchmarkONE

FEBRUARY 17, 2022

Social Media Content : 72% of Americans use social media like Facebook, Instagram, Twitter, Pinterest, Snapchat, and LinkedIn. Podcasts : Podcast listenership has grown by a whopping 29% from 2010 to 2020. Some types of videos to create include explainers, product demos, sales videos, and testimonials. .

Top of Funnel 67

Top of Funnel Content Marketing Planning Marketing Automation Services 67

Marketing Insider Group

SEPTEMBER 30, 2010

Next, make sure you go on a sales call but I’ll go further to state that marketers should know how to demo products and how to make that 30-second pitch on why customers should chose you and your company. Michael Brenner Sep 30 2010 Thanks Mario, It’s a great point. Michael Brenner Oct 2 2010 Hi Nick, thanks for the comments.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

EveryoneSocial

FEBRUARY 20, 2018

In 2010, Kelly Services hired the Altimeter Group to evaluate their social media marketing strategy. In the early days there were 80 employees in our company and I used to send out a weekly email featuring key company content we wanted to promote as well as pre-packaged shares they could post to Facebook, Twitter, and Linkedin.”.

Brand Identity 87

Brand Identity Branding Work Management Advertising Agencies 87

Convince & Convert

MARCH 16, 2010

According to these numbers, the audience using Twitter actually declined from August to December, 2009 (during the same period, Facebook went from 250 million to 350 million members). Facebook Sharpening the Knife You may remember that Twitter refused Facebook’s $500 million buyout offer last September. Check ( Facebook Lite ).

Social Media 124

Social Media Media Paid Content Webinar Metrics 124

Convince & Convert

MARCH 22, 2012

Get a demo.” Eric’s Social Media Stat of the Week: Facebook Insights. It is instead the swirling statistical data points that collectively make up what you and I and everyone else knows as Facebook Insights. Facebook Insights, as it is, has improved a lot but it still has a long way to go. Jay: Yeah.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114

Convince & Convert

MARCH 22, 2012

Get a demo.” Eric’s Social Media Stat of the Week: Facebook Insights. It is instead the swirling statistical data points that collectively make up what you and I and everyone else knows as Facebook Insights. Facebook Insights, as it is, has improved a lot but it still has a long way to go. Jay: Yeah.

Sales Management 114

Sales Management Top of Funnel Eloqua Viral Marketing 114