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The 6th Annual MarketingSherpa B2B Marketing Summit in San Francisco

Adobe Experience Cloud Blog

This year’s MarketingSherpa B2B Marketing Summit was a great success. Those that attended the event could tell from the minute it started that they would be leaving with actionable ideas to improve their marketing program. To learn more about this, check out our popular webinar, Can Marketing Help Sales Sell?

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10 Trends that Shaped Digital Marketing in the 2010’s

Full Circle Insights

The advent of the Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing. In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns.

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The Importance of Thriving, Learning and Experimenting in Your Career

Full Circle Insights

Larry Ellison taught us all how to be marketers and I got the chance over the years to serve as CMO and VP of Marketing for many Silicon Valley software companies. I loved the creativity, but what I really wanted to do as CMO was to have a systematic way of measuring a sales and marketing funnel as well as impact of marketing on sales.