The Best B2B Marketing Ideas of 2010
AUGUST 31, 2011
B2B Lead Generation | The Best B2B Marketing Ideas of 2010. The final standings in the best B2B marketing idea of 2010 are: 4. Check out the Behind the Scenes post here) In addition, yours truly, the B2B lead generation expert, the Fearless Competitor, appeared live on HubspotTV on November 19, 2010. Stay tuned. Juan Eloqua by Eloqua (6%). 2.
How, When and Where Buyers Want Content
SEPTEMBER 17, 2011
B2B Lead Generation | Content Marketing Tips. Prospects consume content in every stage of the buying process , so lead generation depends on content. The formula is simple – great content = sales leads. And the opposite is true – no content, no leads. Content marketing is huge today. It’s shocking how bad most companies are today.).
Purchases are fun, but…….they don’t move the business needle
JUNE 19, 2012
Too often we confuse business purchases with what is truly required to generate business results, especially quality sales leads for salespeople. Sales lead generation takes a lot more. When used primarily as an email engine, adoption is “probably more than 50% (DemandGen Report, October 5, 2010). Problem is, just spending money does not move the business needle.
Bulls, Bears, Bernanke and BtoB Lead Generation
JULY 10, 2012
In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. We all wish we could predict the future, and for more than ten years PointClear has compared lead rates to the GDP in hopes of finding a way to predict future lead rates and, maybe, the GDP. It would be cool if we could do both, but as you will see it appears that lead rates are the result of GDP, not the other way around. When the GDP is up, the lead rate increases, and vice-versa. Lead rates trail the GDP by about a quarter.
Believe Me – the Story-Telling Manifesto
JUNE 29, 2010
If you are to be successful in B2B marketing and drive sales leads, you simply must be believed. Jeff Ogden, the Fearless Competitor, is the President of Find New Customers “ Lead Generation Made Simple.” Find New Customers is a lead generation company. Said Dan McDade of PointClear. The post was very popular but controversial. Pathetic try.
The 6 Marketing Keys Today
JULY 1, 2010
Jeff Ogden, the Fearless Competitor, is the President of Find New Customers “ Lead Generation Made Simple,” and considered to be a top lead generation company. While you’ll find a plethora of demand generation experts, Find New Customers is the simple place to learn and share. He’s also an expert in Lead Nurturing and was a special guest on SalesBuzz Radio. “If more people listened to Jeff , a lot more would be sold.” Said Dan McDade of PointClear. Simplify – Less is more (people only read 28% of the info anyway). What a concept!).
Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010
B2B Marketing Zone Posts
AUGUST 3, 2010
July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Marketing Dashboard: Active Discovery - Digital Body Language , July 27, 2010 One of the most valuable areas to gain an understanding of is the current state of how your prospects actively discover your company and your solutions. Free Download: 2010 Online Marketing Blueprint. July 2010. Demand Generation (91).
Sales Lead Management Association Announces Winners of the 2011 “50 Most Influential People in Sales Lead Management” Election
DECEMBER 27, 2011
Jeff Ogden, President of the B2B demand generation company Find New Customers wishes to congratulate all the winners, and to say that we are honored to be included with so many B2B marketing experts. Obermayer, executive director of the Sales Lead Management Association, announced the results of the voting for the Most Influential People in Sales Lead Management in 2011.
Election Day: SLMA's 50 Most Influential People in Sales Lead Management
NOVEMBER 2, 2010
The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. Trish Bertuzzi - The Bridge Group Karla Blalock - PointClear Bob Bly - Bly.com April Brown - Rubicon Marketing Group Michael Brown - Purple Pig Consulting Michael A. If you don't see the name of your favorite Lead Gen Experts, drop us a comment So choose wisely. Members of SLMA and non-members are allowed to vote.
60 Seconds with the Fearless Competitor – V8 “7 Seconds”
JULY 2, 2010
Jeff Ogden, the Fearless Competitor, @fearlesscomp, is President of Find New Customers “ Lead Generation Made Simple.”. While you’ll find a plethora of demand generation experts, Find New Customers is the simple place to learn and share. Said Dan McDade of PointClear.
Sorry, Aplicor, but the Answer is NO!
AUGUST 17, 2011
B2B demand generation | The answer is no, nein, nada. Early in 2010, I worked in marketing for a small Florida CRM company called Aplicor. Jeff Ogden ( @fearlesscomp ) is President of the B2B lead generation consultancy, Find New Customers. As companies struggle to create quality sales opportunities, they turn to lead generation companies like Find New Customers.
Performance Planning 2.0: 4 Steps to Turn Around Under-Performers
AUGUST 29, 2011
B2B Demand Generation | How to Turn Around Under-Performers. That demonstrates our superb knowledge of B2B lead generation. Contact info follows the post: According to CSO Insights data, few reps are achieving quota (2010: just 6 out of 10 made quota), yet quotas, on average, are going up at nearly all companies (95% of companies plan to raise quotas in 2011!).