Industrial Marketing Today

SEPTEMBER 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

SnapApp

APRIL 9, 2015

And don’t get me started on channel strategies - remember when we all had a social channel strategy circa 2010? Here’s the fundamental five-step process for integrating interactive content into your marketing strategy: Establish Your Foundation. And that strategy needs to be based on who your customers are and how they purchase.

Interactive Marketing 48

Interactive Marketing Marketing Strategy Marketing & Strategy Top of Funnel 48

The ROI Guy

NOVEMBER 29, 2010

Having the right content and tools to help fuel buyer’s decision making process is essential. Better content targeting and personalization is required to end the “carpet bombing” techniques and make meaningful connections. Death of a Salesman?

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. The vast majority of leads generated on a website never have a meaningful conversation with a sales rep. In 2010 you’ll start to hear about marketing methods.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. Enjoy, and do let us know of others you think should be on this list. Best of B2B Marketing. Great stuff in the world of B2B Marketing this month. Want your posts included here?

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Outgrow

AUGUST 18, 2022

How spending on your brand over time reduces the cost of demand generation. And we went through an entire process. And it took a while because it was a year-long process that we went through. We had some amazing insightful conversations with Sydney and here’s what we discussed about – . And it was radical.

Lead Ranking 52

Lead Ranking Enterprise Management Work Management Planning 52

The ROI Guy

SEPTEMBER 28, 2010

Tuesday, September 28, 2010 Do White Papers Still Engage? The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. They do if they are Interactive! So, how do you make whitepapers more effective, more relevant, more ONE-TO-ONE?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40