Anything Goes Marketing
DECEMBER 21, 2009
2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010.
The Effective Marketer
FEBRUARY 15, 2010
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.
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Valasys
APRIL 24, 2019
He explained that in addition to this increased capacity and scale, their combination will allow them to offer clients a much more robust set of email marketing solutions which would include creative, technology, strategy, operations, deliverability, analytics, and privacy.
Goolara
MARCH 11, 2020
Microsoft started offering unsubscribe and block features in Outlook as early as 2010. Allowing recipients an easy way to stop receiving email they don’t want will help ensure good deliverability to the remaining engaged recipients. A few years down the road, we can see that the angst of many marketers was unfounded.
Customer Experience Matrix
FEBRUARY 1, 2010
It follows Unica’s acquisition last month of email deliverability expert Pivotal Veracity , which I found less impressive because email is part of the old database marketing world. (I say “almost” only because Unica seems to intend to link search click-throughs to a traditional marketing database.)
Convince & Convert
SEPTEMBER 22, 2010
link] Deliverability Days Wrap Up + Fabulous Marketing Finds from Around the Web: 9/23/2010 « Topica's Blog [.] I especially like your comparison of social media to digital bumper stickers and an expression of passion for something, as opposed to permission to market to them.
The Effective Marketer
JANUARY 13, 2009
Make sure to add this person as part of your plan and also to allocate the appropriate time it will take for this person to review and approve – or not – the deliverable) The names of people who will have to be informed by the decision (after you create a new piece of marketing collateral do you announce it to the sales team?
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