What Do You Need for Successful Nurturing?
ANNUITAS
OCTOBER 6, 2010
Make sure you define a process for how data is compiled , segmented, and de-duped. To quote Tony Jaros of SiriusDecisions at the 2010 Sirius Decisions Summit, “BANT are the four most dangerous letters in B2B marketing.” The lesson in all of this is to be sure you have a process whereby your data is managed.
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