Remove de-dupe
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What Do You Need for Successful Nurturing?

ANNUITAS

Make sure you define a process for how data is compiled , segmented, and de-duped. To quote Tony Jaros of SiriusDecisions at the 2010 Sirius Decisions Summit, “BANT are the four most dangerous letters in B2B marketing.” The lesson in all of this is to be sure you have a process whereby your data is managed.

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B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

You will most certainly need their expertise in massaging and de-duping the data. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0