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Social Media Marketing Strategies for 2010

Webbiquity

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. The lessons? Share this on Mixx. Tweet This! Seed this on Newsvine.

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Associated Press Includes Social Media Guidelines in 2010 Stylebook

Hubspot

The Associated Press (AP) today released its 2010 AP Stylebook , which includes a new section that spells out new guidelines relating to social media. Want to learn how your customers use Facebook? Do you agree/disagree with them? Whether you choose to follow the AP's rules or not, it's important to stay consistent.

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Where is your mobile marketing center of gravity?

Chris Koch

Our customers and prospects—especially the younger ones—will be looking at smartphones as one of their primary computing platforms—if not the primary platform. Is there a reason for you to offer whatever help you give to customers through mobile? Top 10 Mobile Trends of 2010, Part 1: Design & Development (readwriteweb.com).

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Be sure to give your audience a way to subscribe to get updates either via RSS or via email.

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Klout, the Super Bowl, and Our Addiction to Shooting the Messenger

Convince & Convert

There are three reasons that I’ve been on the sidelines: I’m a new Hoosier, having moved to the state in August 2010. Maybe a Wiki? If you don’t think companies are going to start routing social customer service inquiries to different teams based on Klout score (or similar), you need to wake up. Ridiculous.

Outreach 121
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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

Sep, 2010 in Uncategorized There’s no shortage of social media case study posts online these days. Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. Largely using humor as a way to hook and engage customers and new customers. The concept, the execution.

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Content Curation in B2B Marketing

Online Marketing Institute

The curation of useful content for B2B marketing serves as a productive and manageable solution for providing prospective customers a steady stream of useful information from trusted sources. it to ensure that it is relevant to the customer. Â Satisfied readers can turn into interested prospects and satisfied customers.