chiefmartech

JANUARY 25, 2023

A Dilbert cartoon from 2010 quipped that marketing was “just liquor and guessing.” But as a second-order effect, I believe this is a tailwind for the martech vendor industry too. We’re just getting started. They didn’t really understand or appreciate what the other did.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. I predict you will see Facebook surpass Google by Valentines day 2010. So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Mark it down people. Tweet This! Share this on Facebook.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

chiefmartech

DECEMBER 6, 2022

When you hover over any of the icon logos — we harvested the favicons of these martech vendors’ sites — a card will appear with more details, including the Clearbit and G2 fields where we have them. Newer vendors on the left to older vendors on the right. Their ratings, on average, slide downward over time.

Work Management 94

Work Management Marketing Management Startups Classified Ads 94

Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

chiefmartech

DECEMBER 21, 2020

David led the strategy and analysis practice of Digitas for the first wave of martech in the 2000’s, and then was a partner at McKinsey for the second wave of martech in the 2010’s. He now serves as an executive advisor to several cutting-edge martech vendors. Thank you!).

CMO 78

CMO Marketing Management Advertising Agencies Digital Transformation 78

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Your custom paper is updated daily and easy to share. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. Create animations?

Social Media 100

Social Media Tools Buzz Media 100

Martech

DECEMBER 4, 2023

A customer has untypical circumstances. and his boss answered, “Because some customers will.” When ‘edge case’ is an excuse A standard use case for a customer data platform (CDP) is to convert unknown users to known ones. One way to do that is to append a customer ID as a query parameter to the links in your email.

Work Management 107

Work Management Marketing Management Marketing & Strategy Marketing Strategy 107

Webbiquity

FEBRUARY 16, 2011

Mark Walsh reports on company pages, another new feature added by LinkedIn in late 2010. Now you can provide links to your published works as part of your profile.&#. LinkedIn Launches ‘Company Pages’ by MediaPost Online Media Daily. The new layout also lets companies feature product videos as well as targeted display advertising.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Customer Experience Matrix

JUNE 13, 2016

It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. Other vendors like Nimble and HubSpot have done a better job of simplifying access to third party data about an individual or company.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Linkedin 120

Martech

SEPTEMBER 13, 2021

Our customers love our technology and our service team. We’ve got thousands of customers, but marketers switch companies every couple of years. In 2016, LinkedIn data revealed that people who graduated between 2001 and 2010 (aka millennials) worked for an average of 3-4 companies in the first 5 years post-graduation.

Enterprise Management 102

Enterprise Management Work Management Contacts Marketing Management 102

Customer Experience Matrix

JANUARY 5, 2011

Summary: Here are my estimates for the size of the B2B marketing automation industry, broken down by customer segments. I've been working madly on my new report on B2B marketing automation vendors. These methods all yield similar figures -- around a $200 million in revenue for 2010. Services are also excluded.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Work Management Marketing Management 120

KoMarketing Associates

MAY 28, 2015

Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. That is a 700% increase since 2010. From KoMarketing / Huff Industrial Marketing: 53% of respondents indicated that “Thorough Contact Information” was a must have in establishing vendor credibility.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

ClickZ

OCTOBER 30, 2020

30 second-summary: Email is their most important channel to connect with their existing customers. Enterprise marketers need direct access to their customer data to send personalized messaging at scale. The ESP’s of yesterday and the customer marketing platform today. MessageGears allows them to do just that.

Enterprise Management 88

Enterprise Management Work Management Marketing Automation Services Marketing Management 88

Televerde

JUNE 14, 2021

Now more than ever, customer experience can be a key competitive advantage when it comes to winning new customers and retaining existing customers. No matter the industry, customers are becoming savvier, and they know that their time is too valuable to put up with a lackluster support experience that leaves them frustrated.

Business 52

Business Vendors Customer Satisfaction Training 52

Valasys

APRIL 24, 2020

As Nielsen Brandbank integrated with Productsup, the common customer base of the two companies will benefit from the mapping and optimizing capabilities of Productsup that will help them validate the content of a product that would then be exported to Brandbank via the Brandbank Ingestion Engine. About Nielsen Brandbank. About Productsup.

Digital Asset Management 64

Digital Asset Management Work Management Marketing Management Merchandising 64

chiefmartech

NOVEMBER 18, 2019

One of the tougher challenges in enhancing customer experience revolves around poor employee experience. Sales, support, marketing, customer success, and digital teams will each apply different nomenclatures to similar concepts, so the omnichannel generalist also needs to bridge semantic gaps. Rethinking Collaboration. Thanks, Tony.

Enterprise Management 94

Enterprise Management Work Management Marketing Management Verticals 94

The Effective Marketer

MARCH 10, 2011

This means that is time to update my previous charts on marketing automation funding (see below) and the funding timeline, because HubSpot just surpassed Marketo as the highest funded marketing software vendor to date. So HubSpot’s recent capital infusion should be treated as good news by all marketing vendors. Thanks for sharing it.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

The Effective Marketer

AUGUST 30, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy. That reminds me of what I see when I visit most B2B companies’ websites.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. Customized Messaging Increases Conversion 20%. Customer and prospect data continues to deteriorate. 2010 Lead Generation Optimization.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

Hubspot

JUNE 22, 2018

An RFP allows you to collect offers from various vendors and select the vendor that best meets your criteria, both in regards to skill and budget. If any vendor is serious about working with you, they’ll want this information before moving forward. Outlining your expectations will help eliminate vendors who don’t meet them.

Sample 97

Sample RFP Work Management Template 97

Customer Experience Matrix

NOVEMBER 24, 2016

The Customer Decision Hub from Pega (formerly PegaSystems) is certainly mature: the product can trace its roots back well over a decade, to a pioneering company called KiQ Limited, which was purchased in 2004 by Chordiant, which Pega purchased in 2010.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Marketing Automation Services 120

Webbiquity

NOVEMBER 6, 2018

For most of corporate history, most companies haven’t really wanted to hear from their customers. I don’t often go off on rants, but as Shep Hyken recently wrote in Forbes : Today, 89% of companies compete primarily on the basis of customer experience – up from just 36% in 2010. Here’s a bad example.

Enterprise Management 178

Enterprise Management Work Management Marketing Management Customer Surveys 178

Customer Experience Matrix

JUNE 27, 2013

Adobe today announced plans to acquire Neolane , the largest remaining independent B2C marketing automation vendor (excluding email-focused providers like Responsys and Silverpop ). Adobe obviously has a leadership position in content creation, although I’ve never felt that does much good in selling customer management systems. (To

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 120

The ROI Guy

FEBRUARY 18, 2010

I am very pleased to announce our record 2009 performance at Alinean, and a big thanks to all of our customers, partners and team! Some of the highlights: > Added 20 new customers to marquee list of leading B2B solution providers. Some of the highlights: > Added 20 new customers to marquee list of leading B2B solution providers.

Enterprise Management 40

Enterprise Management Marketing Management Planning Lead Ranking 40

Customer Experience Matrix

JULY 31, 2012

I’ve just released the latest edition of my B2B Marketing Automation Vendor Selection Tool (VEST), which contains detailed analysis of all 22 B2B marketing automation systems. I put this at $325 million for 2011, a 50% increase from 2010. Vendors in the VEST are asked for estimates of their client counts by company size.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

The Effective Marketer

OCTOBER 14, 2010

This entry was posted on Thursday, October 14th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Marketing Planning , Marketing Strategy , Online Marketing. First of all, what is this summit? Sometimes we just need to be reminded of the obvious so that we can focus on the essential. Like Be the first to like this post.

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Marketing Insider Group

JULY 15, 2010

My answer: use your customers and sales people to write about, videotape and blog about successes and tips on navigating through the buying process. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

Customer Experience Matrix

MAY 21, 2012

Experian Marketing Services yesterday announced its acquisition of marketing automation vendor Conversen. See my review from February 2010 for a more detailed explanation. But while Entiera was selling directly to marketers, Conversen's clients were mostly marketing agencies who offered it to their own customers.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Advertising Agencies Marketing Automation 120

Marketing Insider Group

JUNE 29, 2010

Not establishing a realistic goal: get bids from multiple vendors to ensure your expectations are realistic. Improper training enablement: provide training in the vendor’s format so they really get it. Utilizing the price as the only criteria for tele vendor selection: be sure to balance cost and quality aspects of your objectives.

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Marketing Insider Group

AUGUST 12, 2010

our job is to support sales in their goal to acquire more customers and to keep our customers. So when our “customers&# in sales ask for more leads, give them more. kenny madden Aug 13 2010 Michael, Great post. Million IT buyers that use Spiceworks are open to hear from Vendors but on their terms not the vendors.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Martech

JULY 7, 2022

Psychologists – Are now increasingly responsible for “reading customers’ minds,” i.e. interpreting customers’ interest through intent data and digital engagement. IT/Procurement – Technology stack management, vendor evaluations and negotiations, platform integrations and data management.

Enterprise Management 81

Enterprise Management Work Management Marketing Management Advertising Agencies 81

Customer Experience Matrix

FEBRUARY 1, 2010

The gist of the argument is that traditional direct marketing agencies, marketing automation software vendors and marketing services providers have mostly remained focused on outbound campaigns. Both Unica and Alterian have been exceptionally forward-thinking among marketing automation vendors in preparing for this transition.

Database Marketing 120

Database Marketing Paid Search Agency Demand Generation Agencies Paid Content 120

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. The vendors also charged additional per-user fees for these modules. Social media.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

B2B Marketing Traction

NOVEMBER 19, 2014

You can survey your customers to find out which competitors were included in their review. One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ).

Analysis 100

Analysis Verticals Planning Customer Surveys 100

Marketing Insider Group

JULY 19, 2010

This can be accomplished by implementing a “testing phase” to the program to gauge the value of different web sites, different content, different Vendors, and the follow up calling approach. In this case a Vendor is the correct choice, as the Vendor can utilize their existing infrastructure and tele expertise to provide you with a large ROI.

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

JULY 13, 2010

As user-generated content becomes a greater part of professional workflow, it is important for B2B marketers to understand not only where their customers are interacting, but also their motivations when they are consuming or participating in these communities. Trend #4: Social media participants expect companies to join the conversation.

Social Media 100

Social Media Peer-to-peer Social Marketing B2B Marketing 100