B2B Marketing Traction

MARCH 1, 2010

I attended the Association for Strategic Planning ‘s annual conference in Pasadena, California on February 22-24, 2010. For OEMs, it’s important to focus on end-users of product as well as OEM customers. Transparent communication is critical for innovation and agility. The keynote speakers were outstanding.

Planning 100

Planning Urgency Marketing Television marketing Conference 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Do the research and analysis required to know yourself, your customers, and your markets and opportunities. Survey Your Customers: Never before has surveying been more easy.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Do the research and analysis required to know yourself, your customers, and your markets and opportunities. Survey Your Customers: Never before has surveying been more easy.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100