B2B Marketing Traction

FEBRUARY 27, 2015

With all the news and hype about content marketing these days, you would think it’s one of the most effective marketing tactics for B2B marketing, if not the most effective. When asked what tactics were most effective for B2B marketing, the majority of respondents pointed not to content marketing! But, it’s not.

Tactics 100

Tactics B2B Marketing Effectiveness Planning 100

B2B Marketing Traction

DECEMBER 28, 2009

If you haven’t yet done your marketing plan for 2010, don’t panic. ” Tie tactics to goals. In your marketing plan, you should write down which business goals each marketing tactic will help you achieve and how it will do so. Have your marketing tactics changed accordingly? There is still time.

Planning 100

Planning Marketing Plans Tactics Marketing Prospects 100

B2B Marketing Traction

NOVEMBER 19, 2014

You can survey your customers to find out which competitors were included in their review. One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ).

Analysis 100

Analysis Verticals Planning Customer Surveys 100

B2B Marketing Traction

MARCH 27, 2009

Companies and organizations with: Flat or declining sales - we find new opportunities and tactics for growth. ©2000-2010 New Incite. Find out why more businesses are turning to outsource marketing to reduce costs and get better results. Who Hires Us? A new product or company to launch - we’ll assist or just make it happen.

Paid Search Agency 100

Paid Search Agency Planning Work Management Marketing Management 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Do the research and analysis required to know yourself, your customers, and your markets and opportunities. Survey Your Customers: Never before has surveying been more easy.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

” Here’s what I believe B2B marketers need to do to attract qualified buyers and retain existing customers. Do the research and analysis required to know yourself, your customers, and your markets and opportunities. Survey Your Customers: Never before has surveying been more easy.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100