The Forward Observer

NOVEMBER 10, 2023

About the Author For more than 25 years, Robert has helped marketing leaders balance the art and science of marketing, tell their stories more effectively, and understand how the strategic use of digital content drives sales and better customer experiences.

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Instagram vs. Facebook by statistics.

Facebook 101

Facebook Marketing & Strategy Social Networks Best Practices 101

Ambal's Amusings

JANUARY 28, 2010

How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? How should marketers and businesses adapt to this change?"

Social Media 100

Social Media Social Marketing Media Web 2.0 100

Webbiquity

FEBRUARY 9, 2010

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. The lessons? Share this on Mixx. Tweet This! Seed this on Newsvine.

Social Media 100

Social Media Social Marketing Marketing & Strategy Marketing Strategy 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. Facebook Advertising will take off – This year Facebook saw their advertiser base triple! Facebook ads today remind me of Google AdWords in 2001 with low CPC’s on topics and segments many marketers will want to reach.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Marketing Insider Group

JANUARY 4, 2011

On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. I have grown Twitter followers, Facebook friends and LinkedIn connections but most importantly have made some real quality connections with respected folks in our field. And here are the top 10 posts from 2010 based on volume: 1.

B2B Marketing 100

B2B Marketing B2B Advertising Agencies B2B Sales 100

Buzz Marketing for Technology

DECEMBER 29, 2010

This inspired me to do a quick 10 Best Posts of 2010 as we slide into the New Year. Customer Service is the New Marketing – Zappos was founded in 1999 and sold to Amazon for $1.2 Zappos is powered by its customer service and was built on the premise of WOWing each and every customer.

Best Practices 100

Best Practices Social Media Paper Public Relations 100

Webbiquity

JANUARY 12, 2011

We’ve seen these before—meaningless, over-used goobledygook buzzwords in press releases—but here Adam Sherk provides an updated list for 2010, topped by “leading,&# “unique,&# “solution&# and “innovator&# and proceeding through “customer-centric,&# “outside the box&# and “peak performance.&#

PR 100

PR Tools Tips Blogger 100

Tomorrow People

OCTOBER 3, 2017

Remember 2010? 2010 saw the inception of the Content Marketing Institute , and a growing realisation that content was the way forward. But let’s face it — it’s not 2010 anymore. You need to understand your ideal customer for each piece of content. How to stand out in 2018 and beyond.

Advertising Agencies 239

Advertising Agencies Paid Search Agency Ad Agencies Content Marketing 239

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Create your own online newspaper from Twitter and Facebook updates based on any topic or group of contributors. Your custom paper is updated daily and easy to share. Create animations? Promote events through social media?

Social Media 100

Social Media Tools Buzz Media 100

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

Linkedin 100

Linkedin Tactics Tips Work Management 100

SmartBug Media

JUNE 13, 2023

A Shopify-Instagram integration gives your brand access to your customers (and potential customers) while they browse content, not necessarily while they shop. The aim is seamless product presentation paired with a frictionless customer journey. Sometimes, the right time to reach your audience is when they’re not shopping.

Ideal Customer Profiles 98

Ideal Customer Profiles Marketing Management Multi-Channel Tagging 98

Webbiquity

AUGUST 5, 2010

Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends. Share this on Facebook. Running low on inspiration?

Business Blogging 100

Business Blogging Tips PageRank Business 100

Webbiquity

JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# Share this on Facebook. In addition, more than half of companies that use paid search increased their budgets for it last year.

Adwords 100

Adwords Paid Content Paid Search Agency Tactics 100

Buzz Marketing for Technology

OCTOBER 25, 2013

population between 2000 and 2010, rising from 35.3 million in 2010. It comes down to a CMO’s willingness and ability to listen to and observe what customers are doing online, what types of sites they are visiting, what types of keywords they are searching for online, their purchasing behaviors and the like.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

B2B Marketing Traction

DECEMBER 16, 2010

Are you on the fence about a Facebook company page for your business? I’m still hearing a lot of misconceptions about Facebook from business owners. Here are 11 reasons you may want to create a presence on Facebook in 2011 and beyond, no matter if you are a business-to-consumer or business-to-business (B2B) company.

Facebook 100

Facebook Paid Search Agency Companies Ideal Customer Profiles 100

Content Standard

SEPTEMBER 28, 2016

Once I had sandwiched myself between two other sweaty commuters, I took out my phone and began scrolling through Facebook. Pretty good for a Facebook marketing video.) I find out you fell off of a ladder through Facebook? He posted to my Facebook wall (he did call me later in the day). Well, Facebook has 1.13

Facebook 40

Facebook Cost Per Thousand Paid Search Agency Mobile Advertising 40

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Share this on Facebook. Continually come up with fresh and interesting topics? Avoid dumb mistakes that even smart bloggers make? 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. Share this on Bebo.

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

MARCH 9, 2010

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# The challenge rather lies in the way Facebook fan pages are used. Not even close.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

Convince & Convert

JULY 2, 2014

Get Inside Customers’ Heads You know who you are as a company, but do your customers? Brands often make the mistake of assuming their customers understand their brand intuitively, but your customers aren’t mind readers. Listen and Respond Once you’ve discerned where you want to go, ask your customers what they think.

Paid Search Agency 142

Paid Search Agency Branding Brand Identity Social Media 142

Martech

NOVEMBER 7, 2022

Many companies have boosted their reputation for customer service by rapid response to complaints. But agile customer service and/or significant contributions to public debates, while raising brand profiles, isn’t advertising and doesn’t make Twitter any money. Facebook $30.75 Take Steakumms, for example. TikTok $46.86

Cost 103

Cost Advertising Channels Advertising Agencies Paid Search Agency 103

Hubspot

FEBRUARY 18, 2020

Since 2010, the marketing world has changed. In the early 2010s, social networks were only starting to gain traction. Facebook reached one billion users in late 2012. Instagram was launched in 2010. Facebook has three billion active users. Today, businesses win and lose because of their customer experience.

Work Management 100

Work Management Planning Marketing Management Paid Search Agency 100

Webbiquity

FEBRUARY 4, 2011

How can you use GA to track visits to a Facebook page? 6 cool things YOU can do with Google Analytics Custom Variables by Distilled Blog. Six ways to use GA’s custom variables feature to track metrics like cumulative actions (e.g., How to Add Google Analytics to a Facebook Page Tab by SitePoint. Share this on Bebo.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. If you have an Instagram Business or Creator account, you can use Creator Studio to post, manage, monetize and measure content across all your Facebook Pages and Instagram accounts. Write your caption. In-depth reporting.

Ideal Customer Profiles 130

Ideal Customer Profiles Mobile Marketing Work Management Tagging 130

illumin

SEPTEMBER 25, 2023

While Facebook may be only 19 as of 2023, the very first use of the internet to socialize dates all the way back to 1978 with the creation of the Computerized Hobbyists Bulletin Board System. The early 2000s also saw the birth of Facebook in 2004 (originally launched as Thefacebook).

Social Media 52

Social Media Social Marketing Media Paid Social Agency 52

Webbiquity

DECEMBER 16, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li” Evans has provided the definitive handbook for social media marketers. Share this on Facebook. Check out the Webbiquity bookstore. Share this on Bebo. Subscribe to the comments for this post?

Social Media 100

Social Media Social Marketing Emarketing Media 100

Convince & Convert

DECEMBER 28, 2014

Social media has had as much impact on companies and their customers as any technological advance ever, because social fundamentally changes the relationship between those parties from its historical norm – which is “master” and “servant” – to something closer to a relationship among peers. Very much so.

Social Media 167

Social Media Enterprise Management Media Peer-to-peer 167

Biznology

MARCH 23, 2017

The driving force behind this disconcerting trend of brand politicization is the increasing vocalization of customer values, which have become so intensely defined and polarized recently, even demanding a particular stance by some corporate brands. Facebook , Twitter , etc.). trillion since 2010 (source: US SIF Foundation).

Social Media 152

Social Media Lead Scoring Lead Ranking Branding 152

Martech Advisor

DECEMBER 3, 2019

The content could be in the form of words, a podcast, or a video to help customers resolve their pain areas, make better decisions, or gain a new perspective. Make the Audience the Hero: Let your customers tell their story. Let us know on LinkedIn , Facebook , or Twitter. Image source: Sparkol. Create Ephemeral Content.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

Brandpoint

JANUARY 29, 2020

” In this workshop, Ryan will teach attendees how to pair business objectives and specific customer journeys to create an actionable measurement plan. The first step is understanding social media’s role within a brand’s customer journey. When I first started, in 2010, social media marketing was all about fan and follower growth.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. Note: this research looks at firms of 50 employees or more only.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Webbiquity

FEBRUARY 10, 2011

A nicely crafted and illustrated reference to how to do a variety of things with WordPress from setting up a static home page and custom navigation bar to adding breadcrumbs and widgetizing a theme, footer and page menu. Code to Create Custom Share Buttons for Facebook, Twitter, LinkedIn & Delicious by B2B Online Marketing.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Buzz Marketing for Technology

MARCH 25, 2010

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. Last time I checked those are some pretty good outcomes especially since the cost of acquiring new customers is 5 to 20 times more expensive than retaining existing customers.

Service 100

Service WOM RSS Digg 100

Convince & Convert

SEPTEMBER 22, 2010

The same dynamic is present on Facebook. What percentage of your status updates are seen by each of your Facebook fans? In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Very, very few. Social media connectivity is digital bumper stickering.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Anything Goes Marketing

APRIL 21, 2010

For someone who lives and breaths customer service as part of my profession I am very critical with companies I deal with as I have a high expectation on the type of service I should receive. I’ve finally found a company that does a fantastic job at servicing its customers across many channels and you know I have to blog about it.

Service 100

Service Best Practices Communities Twitter 100

Marketing Insider Group

OCTOBER 9, 2013

Consider: Over 40% of the companies that were at the top of the Fortune 500 in 2000 were no longer there in 2010. Facebook has more than 1 Billion network users. All these forces are leading to an unprecedented amount of change in the way we interact with our customers, our employees, and with the way we manage our resources.

Enterprise Management 100

Enterprise Management Business Work Management Click Rate 100