Zoominfo

SEPTEMBER 10, 2020

Building customer loyalty has always been about gathering data. Figure 1 : Various loyalty-related job titles have risen steadily at companies since 2010. To better understand the modern customer loyalty, it’s helpful to take a brief look at the history of modern loyalty programs and how mobile devices changed the trajectory.

Loyalty 226

Loyalty Personalization Zoominfo Ad Building 226

LeadSloth

FEBRUARY 15, 2010

I’ve compiled a list of the events that matter: B2B Marketing Events for 2010. Although it’s organized by Silverpop, it’s primarily a thought leadership event: no product demos, customer cases, or other company promotions. Tags: Demand Generation b2b marketing marketing events.

B2B Marketing 100

B2B Marketing Marketing Management Marketing Automation Services B2B 100

Marketing Insider Group

OCTOBER 19, 2010

At the time, I was leading a large online demand generation program and had some thoughts about the state of the marketing and sales funnel. The funnel is a useful way to analyze the rate at which we are capturing and managing demand. To our customers there is no funnel. I believe we should align our efforts to customer needs.

Top of Funnel 100

Top of Funnel Demand Digital Marketing Funnels Marketing Funnels 100

Martech

SEPTEMBER 13, 2021

That was the dilemma faced by Ellie von Reyn, Conductor’s Director of Demand Generation. Our customers love our technology and our service team. We’ve got thousands of customers, but marketers switch companies every couple of years. The technology identifies when contacts from our existing customers move to a new company.

Enterprise Management 106

Enterprise Management Work Management Contacts Marketing Management 106

Marketing Insider Group

JANUARY 4, 2011

On May 7th, 2010 I started this journey to document my thoughts and perspective on B2B Marketing. And here are the top 10 posts from 2010 based on volume: 1. I will strive to view our customers more holistically and more personally. I started the blog with posts on Why am I in Marketing? But I continue to learn from you.

B2B Marketing 100

B2B Marketing B2B Advertising Agencies B2B Sales 100

Ambal's Amusings

MAY 10, 2010

How will demand generation evolve? We asked Maria Pergolino "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Marketers will focus on creating sales-ready leads with marketing automation and inbound marketing as part of their demand generation process.

Demand Generation 100

Demand Generation Lead Generation Demand Generation 100

Ambal's Amusings

JANUARY 28, 2010

How will social media marketing evolve in 2010? We have invited 2 Social Media Icons - Pam Brossman and Chris Garrett - to shed light on the following question: "What do you foresee as the biggest change that will happen in social media marketing in 2010? As a knock on effect, social media training will be in demand.

Social Media 100

Social Media Social Marketing Media Web 2.0 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. This is an early indication of the need for more contextually related Social Media data that can provide the type of intelligence that the business demands. I predict you will see Facebook surpass Google by Valentines day 2010.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

DECEMBER 15, 2009

Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010. This is an early indication of the need for more contextually related Social Media data that can provide the type of intelligence that the business demands. I predict you will see Facebook surpass Google by Valentines day 2010.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Marketing Insider Group

MAY 27, 2023

According to their site, Marketing Over Coffee is “audio on demand” that covers both classic and new marketing. So John pulled a stunt that caught his attention and set up an interview with him in 2010 and has been able to talk with him about each of his books since then. What is Marketing Over Coffee?

Lead Ranking 190

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 190

Salesforce Marketing Cloud

FEBRUARY 14, 2022

But all of that was secondary to the real focus — the store design revolved around creating an entirely new, innovative customer service experience. We’d ask: How does a customer look at this? What does a customer think about that? How do we want the customer to feel about this and that?

Work Management 98

Work Management Marketing Management Service Best Practices 98

Marketing Insider Group

JUNE 23, 2020

In 2010, Ericsson predicted that we would have 50 billion connected devices by 2020. For IoT devices to be useful and in demand, they need to solve real problems. As we collect more data about our customers and their behaviors, it means we can learn how to create better products and services to meet their needs.

Internet Marketing 363

Internet Marketing Advertising Agencies Marketing Agencies 2 Paid Search Agency 363

Webbiquity

JANUARY 24, 2011

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Your custom paper is updated daily and easy to share. Sysomos has an impressive blue chip customer list and the company’s recent acquisition by Marketwire gives it solid brand and investment backing. Create animations?

Social Media 100

Social Media Tools Buzz Media 100

markempa

SEPTEMBER 4, 2007

Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Buzz Marketing for Technology

OCTOBER 25, 2013

population between 2000 and 2010, rising from 35.3 million in 2010. It comes down to a CMO’s willingness and ability to listen to and observe what customers are doing online, what types of sites they are visiting, what types of keywords they are searching for online, their purchasing behaviors and the like.

Mobile Advertising 100

Mobile Advertising Advertising Agencies Mobile Marketing CMO 100

chiefmartech

JANUARY 25, 2023

A Dilbert cartoon from 2010 quipped that marketing was “just liquor and guessing.” That’s a clear signal of a profession in demand. But my real faith in martech’s growth ahead is the profession that is growing up around marketing technology management. ” Today, it’s a very different story.

Marketing Management 116

Marketing Management Activities Paid Search Agency Marketing Automation Services 116

Hubspot

MAY 2, 2019

In the mid-1930s, Sylvan Goldman , the owner of the Humpty Dumpty supermarket chain in Oklahoma City, noticed his customers would stop shopping once their basket got too heavy. It actually repelled some of Goldman’s customers from his supermarket chain. Since Goldman licensed his shopping cart design, he became a multi-millionaire.

Ideal Customer Profiles 73

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 73

Biznology

MARCH 23, 2017

The driving force behind this disconcerting trend of brand politicization is the increasing vocalization of customer values, which have become so intensely defined and polarized recently, even demanding a particular stance by some corporate brands. trillion since 2010 (source: US SIF Foundation). Like this post?

Social Media 152

Social Media Lead Scoring Lead Ranking Brand Identity 152

Marketing Insider Group

JULY 15, 2010

I concluded with a discussion of the tactics to consider in future demand generation efforts. My answer: use your customers and sales people to write about, videotape and blog about successes and tips on navigating through the buying process. How to create valuable content on a small business budget?

Lead Generation 100

Lead Generation Budget Programs Work Management Lead Scoring 100

The ROI Guy

APRIL 14, 2010

Both Forrester Research and Gartner independently released IT spending forecasts for the remainder of 2010, and both have adjusted their targets higher for the year. Gartner has accelerated its forecasts for 2010 spending increases from 3% to more than 5.3%, with worldwide IT spending is expected to reach $3.4 trillion in 2009).

Spending 40

Spending Forrester Gartner Lock-In 40

Adobe Experience Cloud Blog

DECEMBER 29, 2009

As we move closer to 2010, New Year’s resolutions are top of mind. If the prospect doesn’t open the email or download the whitepaper, a customer service representative contacts him or her to ask questions and nurture along the buying process. With effective B2B lead nurturing, that resolution is as good as done. .

Lead Nurturing 48

Lead Nurturing Lead Scoring Lead Ranking Leads 48

Varicent

FEBRUARY 4, 2021

The good news for those in the sales profession, outside the retail sector, selling roles remain in high demand. million sellers employed in 2010 and, by 2019 – the most recent year for which there is occupational data – there were nearly 3.9 Demand for sellers with analytical skills now dominates. million sellers in the US.

Work Management 52

Work Management B2B Sales Paid Search Agency Demand 52

Online Marketing Institute

NOVEMBER 1, 2010

Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. 2) Email, search marketing, and inside sales worked best for awareness and demand generation. But remember, these statistics are about popular use, not about what works and what doesn't. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Webbiquity

DECEMBER 16, 2010

Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book… Social Media Marketing – An Hour a Day by Dave Evans. Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic.

Social Media 100

Social Media Social Marketing Emarketing Media 100

markempa

APRIL 5, 2006

« Reaching Decision Makers | Main | Lead generation with Podcasts » Best Practices in Demand Generation Sridhar Ramanathan, over at the Pacifical Group Blog , just published an article on the best practices demand generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

markempa

APRIL 18, 2007

« Closed-Loop Marketers More Likely to Reach ROMI Goals | Main | Lead Generation via Podcasts: An Interview With Paul Dunay » On B2B Demand Generation tools and Lead Generation Dashboards CEOs continue to demand better ROI measurement and accountability from marketers. What do you think?

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Onalytica B2B

JANUARY 8, 2019

Key Topics: B2B Marketing, Demand Generation, and Marketing Technology. I clearly remember how as a sales rep, I controlled the information my prospects and customers received. In 2009 I dove headlong into working with Eloqua and Salesforce and at that point I was hooked on designing demand generation workflow and measuring results.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

markempa

AUGUST 15, 2006

« Webinar: Lead Generation Strategies for the Complex Sale | Main | E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper » Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 Im speaking at MarketingSherpas Demand Generation Summit being held in Boston and SF this fall.

B to B 120

B to B Demand Generation Agencies Demand Generation Lead Generation 120

Martech Advisor

DECEMBER 3, 2019

Facts supported by an opinion or story are more potent than standalone facts because stories demand our emotional investment. The content could be in the form of words, a podcast, or a video to help customers resolve their pain areas, make better decisions, or gain a new perspective. Image source: Sparkol.

Storytelling 70

Storytelling Paid Search Agency Planning Work Management 70

ANNUITAS

OCTOBER 17, 2010

The Annuitas Group: As the Editor-In-Chief of Demand Gen Report you are continually speaking with marketing executives. Sales can really help this process at the front end of the demand generation process by identifying the characteristics of their top targets. What are the top challenges facing B2B marketing departments today?

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

Salesforce Marketing Cloud

APRIL 6, 2022

Skill building is critical for career advancement – and it’s important to know which skills to prioritize, based on your chosen customer service career path. Upskilling also helps you get to the heart of every customer interaction and please customers expecting top-notch digital experiences. Why create a Service Career Path?

Work Management 96

Work Management Course Service Peer-to-peer 96

B2B Marketing Directions

JANUARY 14, 2023

For example, a yin-yang approach would have B2B marketers focus on building a strong brand and on running effective demand generation marketing programs. On both customer retention and new customer acquisition. The yin-yang concept can also be applied to several issues in marketing.

Marketing AI 85

Marketing AI Planning Work Management Marketing Management 85

Marketing Insider Group

OCTOBER 5, 2010

In “ Revising Our Demand Generation Definition as B2B Marketers &# Adam does an excellent job of thoroughly putting a call to action out to all marketers that demand generation needs to be end-to-end. I think the main reason for the short-sightedness of the current demand gen models is partly skills and partly scope.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

DECEMBER 15, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy December 15, 2010 Subscribe The Secret To B2B Social Media? The answer is that we have to become social enterprises.

Social Media 100

Social Media Web 2.0 Media B2B 100

The ROI Guy

FEBRUARY 18, 2010

I am very pleased to announce our record 2009 performance at Alinean, and a big thanks to all of our customers, partners and team! Some of the highlights: > Added 20 new customers to marquee list of leading B2B solution providers. IDC markets, sells and authors their tools with the Alinean EnterpriseROI™ platform.

Enterprise Management 40

Enterprise Management Marketing Management Planning Lead Ranking 40

Marketing Insider Group

JUNE 29, 2010

Sometimes, inbound demand generation isn’t enough to fill our funnels. by Michael Brenner, June 29, 2010 Related Posts: 7 Tips For Successful Lead Follow-up Be A Hero: Choose Appointment Setting for Your Next Campaign 5 Sales Closing Techniques Need to Drive Leads? Doug Jul 7 2010 Forget about cost per lead, what is the cost per close?

Telemarketing 100

Telemarketing Work Management Marketing Management Paid Search Agency 100

Adobe Experience Cloud Blog

JANUARY 23, 2020

This can be a fine balance to achieve, as you need to ensure you keep current, loyal customers on side while impressing and persuading customers in the new region. Netflix welcomes local players to woo European customers. Their growth since 2010 has been remarkable but not all at once.

Planning 152

Planning Business Work Management Marketing Management 152