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Why Growth Marketing Without Customer Marketing is a Bad Decision

Influitive

. — Growth Hacking (aka Growth Marketing) was coined in 2010 by Sean Ellis and further popularized in Andrew Chen’s 2013 blog post: Growth Hacker is the New VP Marketing. The post Why Growth Marketing Without Customer Marketing is a Bad Decision appeared first on Influitive.

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2018 Was a Great Year for Customer Data Platforms

Customer Experience Matrix

The CDP industry had already seen quite a few small acquisitions, mostly by agencies or vertical industry specialists adding customer data management to their existing product lines. Yet, regardless of their intent, Salesforce and ARM are likely to find their clients using their acquisitions for CDP-style customer data management.

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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

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Instead, they recognize that the current B2B advertising landscape means marketers will need to choose multiple tools (as long as there’s no redundancy) to fully match the customer journey and maximize their return on advertising. Dear Forrester, It’s not 2010. And more usually means a mix of the platforms Forrester compared.

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Top Takeaways From Blogwell Philly 2010

Marketing Insider Group

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. Click here to cancel reply.

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2010 – Welcome to the Age of Customer Service

Buzz Marketing for Technology

Combining two of the most customer focused organizations I am aware of on the web and making one of the most powerful customer centric companies out there. Social media has forever changed the balance of nature in favor of the customer. Every business must recognize that customer service is now their primary business.

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BtoB 2010 Lead Generation Guide

markempa

BtoB Magazine just published their 2010 Lead Generation Guide. BtoB: 2010 Lead Generation Guide. The guide contains information about trends, expert columns, market statistics and vendor lists. I recommend you check it out.

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Account-Based Marketing in SaaS: Strategies for Personalizing Customer Experiences

Scoop.it

Generating leads in SaaS now is different from what it was in 2010. With the rise in competition, SaaS companies must find ways to stand out and win more customers. By implementing ABM, you can reach a much more targeted list of potential customers and deliver personalized messaging that resonates with them.