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KoMarketing Associates

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40+ B2B Marketing Statistics and Benchmarks to Inspire Performance Throughout 2015

KoMarketing Associates

Since 2010, that’s approximately 52% growth in mobile subscriptions and 600% growth in smartphone subscriptions. That is a 700% increase since 2010. Focus on Customer Experience. 78% of companies will try / are trying to differentiate through customer experience in 2015. Focus on Customer Experience.

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Leapfrogging Social Media Stumbling Blocks

KoMarketing Associates

Organize: According to one B2B respondent from the Chief Marketer report, “The amount of time required to publish new content, establish and foster relationships, and convert them to customers is so much slower than traditional sales methods.” But that needn’t be a barrier to social media success. whitepapers, articles, case studies, etc.)

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How to Use Quora to Establish Thought Leadership and Credibility

KoMarketing Associates

It matters in people’s perceptions and it leads people to decide whether or not they’re going to buy your product and become a customer for life.” He’s been a writer on Quora since 2010, and has written over three thousand answers on Quora, earning 43k followers and over 43 million views. Source AdExchanger). Promoted Answers.

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Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

Google left Mainland China in 2010 due to censorship. Search engine marketing that works for Google and other Western search engines doesn’t always translate to China’s search engines or resonate with Chinese customers. Not Google, But Baidu, Qihoo 360 & Sogou. However, it is a different story in China.

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B2B Search Engine Marketing & Marketing Automation: An Interview with Marketo’s Jon Miller

KoMarketing Associates

Marketing automation software is used in many modern marketing processes, including lead generation, segmentation, lead nurturing and lead scoring, relationship marketing, cross-sell and up-sell, customer retention, social marketing, and marketing ROI measurement. What is the value and ROI of marketing automation? .

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5 Key SEO Action Items for B2B Marketers Optimizing For Mobile

KoMarketing Associates

Ask customers, partners, and prospects what information they believe is most important when accessing your organization’s website on a mobile device as well. In early 2010, Google acknowledged that site speed is a factor in search ranking. Bounce rates. Conversion rates / transaction percentages.