Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. In my company alone we have seen it touch Product Development and R&D, to Billing and Finance, to HR and Recruiting, to Customer Service and the Contact Center.

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Buzz Marketing for Technology

JUNE 9, 2010

The big eye opener for me was – B2B marketers are always tasked with getting net new customers when in reality their existing customer base is their most important source of revenue and referrals. But in many cases, 20% of a B2B company’s’ customers are responsible for 80% of the revenue. Hear me out …. 20%, 50%, 80%?

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Buzz Marketing for Technology

NOVEMBER 9, 2011

The purse string holders might harbor unspoken thoughts like: “We spend big bucks on those developers, customer support and sales engineering people. Improved Customer Support. Social customer support can reduce customer churn and increase retention rates faster than any other program I have ever seen.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels.

iCrossing 100

iCrossing CMO Enterprise Management Forrester 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

With all this data the question many CMOs wrestle with is – How to manage so much data from so many sources and separate systems to drive insights on how customers behave? With the goal being a seamless and consistent experience as customers and prospects pin pong across a variety of channels. Tweet This! Share this on Facebook.

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iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

MAY 18, 2008

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Buzz Marketing for Technology

APRIL 3, 2011

His role is to create the vision for Digital Marketing as it relates to Microsoft SharePoint 2010 for Internet Sites, Microsoft FAST Search Server technology, and Microsoft Silverlight browser plug-ins to create great digital experiences for its customers and leverage its extensive partner network.

Enterprise Management 100

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Buzz Marketing for Technology

APRIL 6, 2008

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Buzz Marketing for Technology

JANUARY 14, 2008

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Buzz Marketing for Technology

JULY 20, 2009

In addition, Electronic Arts announced that Tiger Woods PGA Tour 2010 would integrate Facebook Connect on Xbox when it is released this fall, marking the first Facebook Connect integration on a gaming console ever! Websites will also present themselves very differently if you use your social profile on them though Facebook Connect.

Spending 100

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Buzz Marketing for Technology

OCTOBER 9, 2007

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Buzz Marketing for Technology

APRIL 15, 2010

Zappos is powered by its customer service and was built on the premise of WOWing each and every customer. The downside of poor customer service has been well documented on the web because social media acts as the accelerant to negative WOM (think Dell Hell, Motrin Moms, and most recently Nestle). Tweet This!

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Buzz Marketing for Technology

MAY 14, 2008

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Buzz Marketing for Technology

DECEMBER 12, 2012

Posted in Customer Experience eCommerce Mobile. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. And nearly 51% of the U.S.

Cost 100

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Buzz Marketing for Technology

JULY 7, 2010

So tell me about the typical concentration of B2B customers versus B2C customers? A: In the B2B world, the actual number of customers is microscopic when compared to B2C. B2B executives are truly addressing a much smaller pool of customers. Everyone gets excited when a new customer is signed. A: It’s simple.

Allocation 100

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Buzz Marketing for Technology

FEBRUARY 11, 2010

This would prove to be a seminal event for Avaya and on January 19, 2010 we did released the roadmap to a staggering crowd of 24,000 people. Our plan was simple – to blog, tweet and post content leading up to the event that used only a single customize bit.ly link ( [link] ) so we could track the response from the social sphere.

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Buzz Marketing for Technology

MARCH 1, 2011

Data is reporting on what has already happened, Insights are ideas that come from the data that allow you to find new market opportunities, new ways to place media and new ways to find customers who exhibit purchase intent, which is why I hired Networked Insights in the first place! Technology.

CMO 100

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Buzz Marketing for Technology

JUNE 27, 2008

But Friedman reports that desk jobs in the fields of customer/technical support, computer programming, medical technician diagnostics, tax preparation, and legal research are now migrating abroad as well. At the current time one in ten technical support skills are off-shored; by 2010, it will be one in four such jobs.

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