Remove customer

B2B Marketing Traction

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Do You Have a Marketing Plan for 2010?

B2B Marketing Traction

If you haven’t yet done your marketing plan for 2010, don’t panic. Find a way to track the source of your leads, the cost of your leads, your conversion rate of prospects to customers, and your marketing ROI (return on investment), even if it’s by simply using an Excel spreadsheet. There is still time. Keep it simple.

Planning 100
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Customer Loyalty, Your Brand and Revenue – The Perfect Storm

B2B Marketing Traction

Now more than ever your customers matter. Since today’s buyers rely on the recommendations of other buyers to decide what product or service to purchase, your customer’s recommendation of your brand means more than it ever did before. I’m a runner, and a life-long New Balance customer. Contact New Incite today.

Loyalty 100
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Marketing Technology: Cross the Chasm with the Right Beta Customer

B2B Marketing Traction

©2000-2010 New Incite. Home | Services | Blog | About | Resources | Contact. Strategic marketing consulting, implementation, and results measurement services for (B2B) technology, manufacturing and green companies. All Rights Reserved.

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How to Do Competitive Analysis in a Crowded Industry

B2B Marketing Traction

You can survey your customers to find out which competitors were included in their review. One reason to focus on competitors who are top online search performers is that, by 2010, 93% of B2B buyers started their purchase decision by doing an online search for suppliers ( Booz & Company B2B Marketing Survey ).

Analysis 100
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B2B and B2C Marketing are Dead. Long Live B2H!

B2B Marketing Traction

In it Segal ( who said that B2B marketing was dead in 2010 ) talks about how the new model of marketing involves engaging with individuals on a very human level. Some of the most successful sales, marketing and business people fostered great relationships with customers and colleagues.

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Why The Most Effective B2B Marketing Tactic May Surprise You

B2B Marketing Traction

I’ve been blogging about it since 2010. You may find that something like content marketing can attract prospective customers and the in-person events seal the deal. Of course they don’t want to point out that in-person events are still most effective for B2B marketers. Don’t get me wrong.

Tactics 100
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B2B Marketers – How to Make Your Website Mobile-Friendly

B2B Marketing Traction

According to a recent blog by MarketingProfs, Why Are Publishers Dragging Their Feet in Mobile Marketing? , “mobile browsing has increased 192% since 2010, accounting to close to 18% of all web traffic in some regions, according to a study published by StatCounter [in] May [2012].” provide a custom solution for mobile users.