Brightedge

MAY 16, 2021

While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Ellis named and started the growth hacker movement in 2010 after his successes at Dropbox and Logmein.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Tim Harmon will likely publish on this data.) What does work? " in the marketing mix.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Webbiquity

FEBRUARY 2, 2011

Get the answers to these questions and more here in some of the best guides to content marketing of the past year. 7 “Rs&# for B2B Marketing Content Planning by Customer Think. Lead Nurturing by Find New Customers. Ramping Up For a Bigger Content Publishing Strategy by MediaPost Search Insider.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Convert

JULY 28, 2021

They have learned to give quick answers and provide follow-up questions. The future lies in treating those search queries as customers’ journeys instead of word strings. Is it finding more information or finding more information before making a purchase? Is it general research or pre-buying research? Content Remains King.

SEO 145

SEO SERP Trends Keywords 145

Kevin Indig

JANUARY 24, 2023

The product is the same, but through the new plan, it's now accessible to a new customer segment that previously wouldn't have considered Netflix. Additionally, it prevents an existing customer segment from churning since the recession shuffles the spending behavior of customer segments.

Product 52

Product CMS Development Lead Ranking Paid Search Agency 52

KoMarketing Associates

MAY 31, 2012

Ask questions and anticipate their answers: Where is your audience gathering information about your product or services? As Carroll points out in this example of marketing to a Scandinavian audience without understanding that it was more private than other cultures, it’s important to first know your audience.

Social Media 120

Social Media Media Work Management Marketing Management 120

Marketing Insider Group

JANUARY 28, 2015

After the webinar, we received dozens of questions. We condensed them into these 17 questions on how to build an effective content marketing strategy and worked across our team to come up with our best answers based on our experience with over 200 brands from around the world. And we had no content to answer it.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Sprout Social

JUNE 30, 2019

Founded in 2010 , Instagram has seen massive success in growing its active user base. Even better, Facebook and Instagram have been hard at work bridging the gap between user bases. Facebook has more total users but your customer avatar might not be as active on the site as you might think. Facebook is largely informational.

Facebook 101

Facebook Marketing & Strategy Social Networks Best Practices 101

ViewPoint

MAY 23, 2011

Ruth is Founder of eMarketing Strategy , a consulting practice that assists companies build their customer acquisition and retention strategies. Over the last two years, we published reports on the data coming from compiled data vendors. Have a look at the reports here: 2009 and 2010.

Resources 120

Resources B to B Work Management Marketing Management 120

Industrial Marketing Today

JUNE 12, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website B2B Websites: To Publish Prices, Or Not To Publish…That Is The Question by Achinta Mitra on June 12, 2010 in Industrial Marketing Strategies , Sales Strategies , Website Design & Development Do you show prices on your B2B website?

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

ClearVoice

JUNE 14, 2019

A note about the question lead. A variation of the creative lead, the question lead is just what it sounds like: leading with a question. If you can make your question lead provocative, go for it — You think you have it bad? Where will this article be published? Don’t make your readers work too hard.

Examples 110

Examples Leads Lead Marketing Qualified Leads 110

Webbiquity

APRIL 26, 2010

What are the leading marketing thought leaders saying about marketing strategies in 2010? Get the answers to these questions and more here in the best blog posts and articles of the past year on marketing strategy. Web Strategy in 2010 by baekdal.com. His conclusion: “We are all publishers now.&#. Well worth a read.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Allocation Budget Programs 100

nDash

FEBRUARY 1, 2022

Way back in 2017, nDash published a short series of interviews with some of the brightest minds in marketing. Welcome to a new series of Dumb Questions for Brilliant Marketers. I was part of their digital ad sales team, so I worked there with the director of sales strategy and brand integration.

Work Management 52

Work Management Marketing Management Content Marketing Paid Search Agency 52

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-= Nicely said, Esteban.-=

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Moz

OCTOBER 18, 2020

A lot of businesses have a hard time getting quality links on their own, so when you have link building tactics at an agency that work, it can be a huge value add. The third most important marketing tactic is understanding who your customers are, where they live, how you can relate to them, and what they care about. Link building.

Tactics 78

Tactics SEO Marketing Budget Lead Scoring 78

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we optimize and improve our existing social media programs? Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

PR 160

PR Social Media Paid Content Media 160

Outgrow

MAY 23, 2022

Dr. Saksham Sharda is the Chief Information Officer at Outgrow.co. You get three passes in case you don’t want to answer the question. Saksham Sharda: And the last question is your favorite Netflix show? The Big Questions! . So, it was called custom media and custom publishing at the time.

Content Marketing 52

Content Marketing Work Management Personalization Lead Ranking 52

ClearVoice

JULY 27, 2023

It also tells your potential customers why they should choose you. But it does have fewer calories — and that’s what primarily concerned the target audience and made the slogan work so well. At ClearVoice, we know you want to find work that’s worth your while. So never miss a chance to connect with customers.

Paid Search Agency 52

Paid Search Agency Companies Work Management Marketing Management 52

Convince & Convert

FEBRUARY 15, 2010

To best develop thriving, mutually beneficial relationships with your customers, think of your social communication and email communication programs as two rungs on a content ladder. Sure, social media is rooted in conversations, and listening to your customers and then responding on the social Web is a pillar of social media.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Lake One

MAY 23, 2019

We’re going to take you through the history of inbound marketing and some of the differences between traditional and new-age digital marketing, but first, let’s cover the question of what is inbound marketing. Inbound aims to answer the buyer’s questions and problems with content, and then nurture leads through the buying funnel.

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

Content Marketing Institute

JANUARY 29, 2019

With Door 1, you get to tell customer stories about the Apple Watch, iPhone, and Apple TV. Jonathan Kranz covered how to make doors 2 and 3 work in his Content Marketing World presentation, Nightmare Marketing: How to Create Content for the Boring, Complex, and Undifferentiated Stuff that Scares the S@#t Out of Everybody Else.

Enterprise Management 98

Enterprise Management Work Management Marketing Management Case Studies 98

Convince & Convert

AUGUST 10, 2010

Last week, I interviewed three men that are helping create an all-new field of marketing and customer service – the emerging discipline of influence mining. Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). I asked the CEOs about how this is working in practice.

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

markempa

JULY 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It works wonders! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Industrial Marketing Today

AUGUST 20, 2010

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. Here are my top five industrial marketing lessons: Lesson #1: Save them time Most engineers, especially design engineers are already overloaded with work.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

markempa

JULY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Often when prospects have an identified need, they can spend months researching and seeking information on solutions that may satisfy that need.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

ConvertKit

JANUARY 21, 2020

Oil on Linen, 2010 ©Kimberly Brooks. Standing in her artist studio I find it hard to look away from the “Jerusalem” canvas, a piece from her latest body of work which is more architectural. The wind is strong, rustling the pages of my notebook filled with questions that I barely glance at for the next hour.

Course 102

Course Landing Pages Eye-Tracking Class 102

markempa

OCTOBER 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. An inquiry is an interested party who has requested information and needs some level of assistance. But inquiries are not leads.

Lead Qualification 120

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 120

Hubspot

JULY 7, 2017

And that's great -- but we have a question. Why It Works. See who responds to each experiment and how, and it could inform your video marketing strategy. Why It Works. It’s a unique form of thought leadership, but if Dollar Shave Club’s growth and popularity is any indication -- it works. Why It Works.

Viral Marketing 78

Viral Marketing Video Marketing Examples Planning 78

Convince & Convert

APRIL 15, 2010

Content marketing is perhaps alone in its ability to be a successful endeavor at every phase of the customer lifecycle: When a potential customer is using Google to research new digital cameras, what is going to get them to a Kodak site? It’s an information annuity that can’t be replicated elsewhere.

Paid Content 124

Paid Content Content Marketing Paid Search Agency Planning 124

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The goal is not to try to buy the biggest list possible, but instead build the most relevant list possible based your ideal customer profile.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Ranking 120

ViewPoint

SEPTEMBER 20, 2012

Bob's goal with CustomerThink is to help business leaders develop mutually beneficial customer relationships. They understand about how all the different parts of their organizations work together. Ultimately it’s customers that are driving change. 2012 Trends: Interconnectedness & Reluctance to Make Aggressive Decisions.

Work Management 120

Work Management Paid Search Agency Marketing Management B2B Sales 120

Convince & Convert

APRIL 6, 2010

A better approach is to create a content ecosystem that allows you to repurpose and cascade your best information. Remember, your most important customer is Google, and your content ladder needs to maximize your chances for search success. Instead of a series of self-contained initiatives, build yourself a content ladder. Worth a try?

Paid Content 143

Paid Content Ad Building Branding Brand Identity 143

Industrial Marketing Today

JULY 23, 2010

It takes extensive knowledge, expertise, experience and a lot of detailed work in order for your website to be ranked high for specific keywords and phrases in Google and other major search engines. The shelf life of your content is pretty short because new information is generated very quickly on the Internet.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). We're starting to drill down on targeted terms for the work blog, but I'm pretty much using my personal blog as a test platform right now. marierowley thank you for your great information.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

JUNE 3, 2010

Here’s the closest they get: “…a tragedy that never should have happened&# “deeply disappointed&# (about the failure of the top kill, not the spill itself) “…our responsibility to keep you informed. link] Sodapopgirl RT @jaybaer: What BP Can Learn from Umpire Jim Joyce [link] >>sorry works.

Social Media 156

Social Media Media PR Webinar Metrics 156

markempa

OCTOBER 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. There is also some excellent information on writing titles and some great ideas about how to market the finished white paper.

BtoB 120

BtoB Lead Generation Paper Generation 120

Industrial Marketing Today

JUNE 8, 2010

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. You may be too close to the forest to see the trees, sometimes you may have to ask your current customers for their input. What has worked for you? How can you accomplish all that?

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60