Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. It will help to drive more traffic to your site where you could build a deeper relationship with them.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

One of the key findings from the study was that B2B marketers are realizing that developing brand awareness among their customers’ customers can capture a larger share of channel margins and build loyalty that can protect them against lower-priced competitors. You can leverage existing content like PowerPoint files.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Content Standard

SEPTEMBER 12, 2018

A few months ago, I was enjoying Digiday ‘s Making Marketing podcast when the guest that day, new Facebook CMO Antonio Lucio, raised an intriguing conundrum that is likely familiar to many marketers working in this data-driven digital age: “We don’t want to be in a situation where we become data rich, insight poor.”

Impressions 62

Impressions Lead Ranking Lead Scoring CMO 62

Industrial Marketing Today

JUNE 8, 2010

You may be too close to the forest to see the trees, sometimes you may have to ask your current customers for their input. Develop content for each section using these keywords and phrases to help you get found on search engines and drive traffic to your site. My take: Sharpen your listening skills.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Online Marketing Institute

NOVEMBER 18, 2010

By Marj Galangco | Published: 4 November, 2010 Page viewed 1788 times 0 Its shocking how many small businesses who are actively marketing themselves online still dont have blog marketing in their marketing mix. 5 Key Benefits to Business Blogging # 1 : Companies who blog get more traffic than those who dont.

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

Online Marketing Institute

JULY 31, 2012

Lead Generation. 2010 Eddie and Ozzie Awards Call for Entries OPEN! While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. We use Sitecatalyst to analyze all of the traffic coming back to our sites and what is getting them there.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Hubspot

OCTOBER 19, 2010

Each time you publish a blog post you are increasing the indexed page volume of your site and the ability to rank for important keywords. You are also creating great link bait and engaging with your subscribers, customers, potential leads, industry professionals, etc. Helpful Link: Want More Leads?

Marketing Mix 28

Marketing Mix Inbound Marketing Allocation Work Management 28

Online Marketing Institute

MARCH 13, 2011

“How do you leverage otherwise anonymous traffic?&# Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. Jeff Ogden , Director of Marketing, Aplicor & President, Find New Customers. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Is social media creating a generation of cowards? in the 1960s.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Single Grain

AUGUST 27, 2019

In our modern world, social media is now one of the first places where many customers are interacting with businesses. Back in 2010, both Google and Bing stated that social signals were being used to determine rankings for the SERPs. 9 Effective SEO Techniques to Drive Organic Traffic in 2019.

Social Media 100

Social Media SEO Media Lead Ranking 100

Hubspot

JUNE 25, 2012

As a little marketing therapy on this fine Monday morning, last week the HubSpot marketing team sat down and relived some of HubSpot's most mortifying marketing mistakes, and of course thought it'd only be prudent to publish them for everyone to peruse through at their leisure. and sorry for the really random publishing frequency, everyone.

Hubspot 28

Hubspot Paid Search Agency Advertising Agencies Landing Pages 28

Hubspot

DECEMBER 30, 2011

Just this year we witnessed the debut of Google+ and the introduction of Facebook Timeline. AddThis - AddThis is a social bookmarking service that provides a code users can put on their websites so that when people visit that site, they have the option to share via Facebook, Twitter, etc. Example: yourblogname.blogspot.com.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. Customers are less willing to give up information.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

B2B Marketing Zone Posts

OCTOBER 5, 2010

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. You think you know what is important to customers. B2B Voices , September 1, 2010 Image via CrunchBase. What I’m about.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

JUNE 23, 2010

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Collecta - Collecta is a real-time search engine that includes results from from blogs, microblogs, news feeds and photo sharing services as they are published.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

BenchmarkONE

FEBRUARY 17, 2022

You have to plan, create, distribute , and publish relevant content through meticulously picked channels. As the digital world evolves, customers are discovering and buying products online. . It creates demand for your products, nurtures leads into customers, and converts frequent customers into brand loyalists. .

Top of Funnel 67

Top of Funnel Content Marketing Planning Marketing Automation Services 67

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community or comments at all.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Best of B2B Marketing. Featured Sources. Like hooking their toilet up to Twitter. doth protest.

Ning 40

Ning Paid Content Facebook Sales Management 40

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Lead Genius.

Lead Generation 62

Lead Generation Resources Sales Qualified Leads Generation 62

B2B Marketing Zone Posts

APRIL 5, 2010

March 2010. Great stuff in the world of B2B Marketing for March 2010. We’ve hit a new low: The shittiest social media marketing plan ever - grow - Practical Marketing Solutions , March 10, 2010 A local news and media company is getting into the social media consulting business. Best of B2B Marketing. You heard me right.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Webbiquity

OCTOBER 16, 2012

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.

Paid Content 100

Paid Content Social Media Stats Social Marketing 100

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Lead Genius.

Lead Generation 54

Lead Generation Resources Sales Qualified Leads Generation 54

PureB2B

MAY 29, 2016

The Internet is chock-full of B2B lead generation resources crafted by marketing experts, business owners, and other specialists. A quick Google search can bring you to several tips, infographics, case studies and presentations that can help you improve your current B2B lead generation campaigns. Lead Genius.

Lead Generation 48

Lead Generation Resources Sales Qualified Leads Generation 48

Valasys

OCTOBER 3, 2019

Pinterest is a comparatively younger platform as compared to other social media platforms & was found back in the year 2010. The platform has emerged as a vital channel to reach prospects or current customers & to be in touch with the customers constantly while they are in the process of researching for their buying preferences.

Social Media 51

Social Media Media Landing Pages Marketing Analytics Tools 51

Hubspot

MAY 21, 2015

Last week, Facebook made a big announcement : the release of their new Instant Articles feature. The way people consume information on Facebook is not controlled by businesses with big advertising budgets. They need to ensure readers can find their content in a manner consistent with the way they use Facebook.". The year 2010!

Facebook 28

Facebook Mobile Advertising Inbound Marketing Advertising Agencies 28

Adobe Experience Cloud Blog

AUGUST 17, 2011

The truth about the modern digital consumer atmosphere is simple: The customer is in charge. in January 2010 alone, to slightly more than 203 million users. Content can be found on websites, often in channels such as Facebook or YouTube, and most of it is delivered through search results. In a monthly view of U.S.

Peer-to-peer 48

Peer-to-peer Work Management Lead Ranking Lead Scoring 48

Adobe Experience Cloud Blog

JUNE 24, 2013

Customers don’t want to be interrupted (and they’re more empowered than ever). Content marketing is when brands create and distribute content designed to be relevant and valuable to their target audiences, with the objective of driving profitable customer action. Instead of sending promotional offers to your customers (10% off!

Resource Management 48

Resource Management Work Management Marketing Management Marketing Budget 48

Hubspot

SEPTEMBER 26, 2013

Blogging is a core component of inbound marketing as it can accomplish several initiatives simultaneously, such as website traffic growth, thought leadership, and lead generation. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Webbiquity

FEBRUARY 7, 2012

Marketers, we’re told, need to think like publishers. 71% of companies now have a presence on Facebook. Sharing accounts for nearly a third of all referral traffic, and shared links are “clicked on 4.9 Still, the top 10 social networks account for nearly 80% of all social network traffic. hours to 6.3

Paid Content 100

Paid Content Social Media Statistics Research 100

Conductor

FEBRUARY 9, 2022

You might turn to social media channels like Facebook to search for local restaurants. Most Americans use some form of social media: 81% of Americans use YouTube 69% of Americans use Facebook 40% of Americans use Instagram. After all, social platforms are where your leads and customers spend most of their downtime.

Social Media 111

Social Media SEO Media Lead Ranking 111

chiefmartech

OCTOBER 23, 2015

One of Andy’s key points was how enterprise value has become more a function of repeat customer value rather than “brand value” from a recent Harvard Business Review article. This speaks to the importance of customer experience as the heart of modern marketing, more than brand in an abstract sense.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. e-Strategy Trends ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

Looking at the importance of social media by business function, 80% of business executives said social is “important” or “somewhat important” in marketing and branding; 74% said the same for customer service; 70% for innovation and new product/service development; and 63% for employee recruiting. e-Strategy Trends ).

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100