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Marketing via Aggregation, Filtering and Curation – Tools and Resources

Aggregage

Great picture and post on the Information Overload Paradox : The post talks about the issue of overload: I can certainly consume more content than I could two decades ago, but no matter how much content is available, I can’t consume much more. Let’s assume that you believe that to be true and you want to essentially become a publisher of the best content focused on a specific topic. 

Content Curation Grows Up, Original Content Still Key

delicious b2bmarketing

Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. As we fast forward to 2011, content curation techniques are now a key part of content marketing itself. Actually, its always been an important part, but we are just now defining it as content curation. Read the Book Connect to customers with compelling content!

Content Curation in B2B Marketing

delicious b2bmarketing

November 7, 2010 Content Curation in B2B Marketing Posted by: Lee Odden of Online Marketing Blog on 06/29/10 1 Comment : Linking Blogs : Add to del.icio.us : Many of the B2B companies that publish corporate blogs have long realized the value of publishing useful content in the form of white papers, case studies, webinars, newsletters and other types of educational content.

Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Social media and the big conversation “fail” - grow - Practical Marketing Solutions , September 26, 2010 I am feeling sad and a bit ashamed of myself. Savvy B2B Marketing , September 1, 2010 The other week I had a post on the Content Marketing Institute about how to develop an editorial calendar for content marketing. You think you know what is important to customers.

Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity

Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. What do these trends mean for the future of news gathering and information delivery? David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. to topic-focused niche sites such as (using social media as an example) Social Media Today and Social Media Informer. Publishers want eyeballs. Share this on Bebo. Digg this!

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements.

Content Curation on Steroids

Paul Gillin

All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 That’s because it’s an idea that addresses a problem humans have never confronted before: too much information. Content curation is about filtering the stuff that people really need from out of all the noise around it. The problem with curation is that it’s labor-intensive. world.

Overcoming the B2B Marcom Manager's Content Conundrum

B2Bbloggers

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Overcoming the B2B Marcom Manager’s Content Conundrum April 29th, 2010 | By Joan Damico B2B marcom managers solve the content conundrum with a social media workflow.

Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation? searched Wikipedia for information but couldn’t find an exact definition. Resources

Exclusive Interview Eloqua's Director Of Content @jchernov.

B2Bbloggers

are automated, the content itself is created and curated by real people.  We work very hard to make sure we are matching the right messages to the right prospects.  A manager in the financial services sector would receive very different content than, say, a VP for a manufacturing firm.  Technology Naughty Vs. Nice In 2010 2. It wasn’t a best practice research report. That’s DBL.

5 Sites To Help You Find People To Follow On Twitter | B2Bbloggers.

B2Bbloggers

Listorious From the Listorious About page , “Listorious has the best Twitter people search on the web so you can find anyone by topic, region or profession — powered by data from the tens of thousands of list curators.” I REALLY enjoy using this site since it focuses on the “Lists” that have been created by Twitter uses. Technology Naughty Vs. Nice In 2010 2. What’s yours? 1. 

T-Mobile Curates Web Content

Biznology

Dennis spends his days improving customer experience across a wide variety of digital properties, including e-commerce , self service , product microsites, official social sites (on Facebook, YouTube, Twitter, and mySpace), and retail interactive portals. Dennis was kind enough to consent to an interview that includes his innovative approach to curating social media and other Web content.

Sorting through content curation options

Marketing to Business Executives Blog

Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Lead management , Marketing technology , Social media management , Thought leadership > Sorting through content curation options Sorting through content curation options 01/13/2011 Marketing to Business Executives Leave a comment Go to comments Let’s say you are serious about establishing a thought leadership position in an area of keen concern to your customers.  There are dozens of content curation tools out there. 

Marketers Act Like Publishers, with One Exception

Junta 42

Jeremy Victor just published two excellent articles on how to think and act like a publisher ( part 1 and part 2 ).    It's strange, all this talk about being a publisher today. Who would want to be a publisher today?  I've seen many of my friends, both executives and support staff, lose their jobs in publishing over the past three years.

Genwi Publishes Research Report On Mobile Content Distribution

Genwi

Marketing’s responsibilities are growing to include the ownership of technology to provide better access to information. Genwi enables marketing teams to distribute information, gathered from multiple sources, to mobile devices in real-time. It provides an efficient way to curate, manage and optimize content, which results in a vastly better channel to relay information to an organization’s customers, partners, and employees. Customers include organizations such as Tesla, Sony, American Express, IBM and CA. LOS ALTOS, Calif., billion.

Marketing as media: Are you in the top five?

Reputation to Revenue

 B2B marketers are getting used to the idea that we have to think of ourselves more as media organizations and publishers than pitchmen and promoters. But are we good enough yet that our customers and prospects would include us as a top five information source? buyers) of B2B information.  Do you have one of those top trusted sites for your customers and prospects?

The Next Big Thing for Marketers: Social Magazines

Hubspot

If it is easier for users to consume text, audio and video while on the go, marketers have new opportunities to reach and interact with prospective customers. It creates different magazine sections from online news sources, Twitter, Facebook and curated content from online thought leaders like Robert Scoble. Free Download: 2010 Online Marketing Blueprint. Connect with HubSpot

100 Social Media & Content Marketing Predictions for 2010

Junta 42

  Over 100 predictions from 60+ of the best and the brightest in marketing, content marketing, custom publishing and social media.  Here are some of the key trends I found while reading through our expert predictions: Video will be big in 2010. More companies will need to outsource content to expert publishers. Don't say it - more offline content in 2010??? The Question What is your prediction for how brand marketers will create and distribute their own content in 2010? 2010 will be about figuring out how to use it well.   

Start-Up Briefing Media Ltd. Blends Old with New

B2B Memes

It’s almost a new-media axiom that traditional publishers can’t move forward effectively online because they have too much skin in the old-media game. While these B2B publishers have a highly evolved understanding of their markets, their inability to sacrifice the “ cash cow in the coal mine ” keeps them mired in the past. Rory Brown. Neil Thackray. How are you financing this venture?

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&#   My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. October 17, 2010 One possible answer:   The Enterprise.

Developing an Integrated Content Marketing Strategy that Works – Guest Post

Fearless Competitor

We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Since May of last year, we have published a blog post on every business day, which has led to a consistent 25% growth in monthly website traffic since day one. Print.

8 Things I Learned about Social Media and Social Networking in 24 Hours in Toronto

WindMill Networking

While providing free products does get your product talked about in social media and are appreciated by attendees, try going beyond that by thinking outside of the box in terms of other ways of providing value and becoming participants in social media events, which could draw more potential future customers to the event! 4) Businesses are Starting to Realize the Value of Content Curation.

Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert.

19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) Customers. June 8, 2010. June 8, 2010.

Open Research: A Framework for Social Analytics

delicious b2bmarketing

We know that measurement is the the top goal inside of companies , and while I’ve published this data before, it’s important to recast it to show the important of measurement in an emerging technology set. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more.

Today’s Biggest Content Marketing Challenge (And How to Overcome It)

Hubspot

Since 2010, the Content Marketing Institute (CMI) and MarketingProfs have teamed up to produce annual benchmark reports that reveal the industry-wide pulse on content marketing. If we go back to the first benchmark report from CMI and MarketingProfs in 2010 , we find the exact same results. For B2B marketers, it was the most commonly cited challenge. For B2C, it was second.

Easy Steps to Amplify Your Blogging

grow - Practical Marketing Solutions

The good news is that I’ve found a really great way to effectively amplify your blogging, reach a new set of potential customers, build relationships with fellow bloggers, and create a useful and powerful library of relevant content for your industry. Tags: Blogging best practices business strategy customer acquisition Introducing Topic Hubs. Blogger Relations. Tweet This!

Easy Steps to Amplify Your Blogging

grow - Practical Marketing Solutions

The good news is that I’ve found a really great way to effectively amplify your blogging, reach a new set of potential customers, build relationships with fellow bloggers, and create a useful and powerful library of relevant content for your industry. Tags: Blogging best practices business strategy customer acquisition Introducing Topic Hubs. Blogger Relations. Tweet This!

Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi

Fearless Competitor

We at the B2B demand generation company, Find New Customers , are delighted to bring you this guest post by top content marketing expert Joe Pulizzi, co-Author of Get Content, Get Customers and founder of Junta42. Since May of last year, we have published a blog post on every business day, which has led to a consistent 25% growth in monthly website traffic since day one. Print.

@fearlesscomp congratulates the Nifty 50 Men of Twitter

Fearless Competitor

Cheryl Burgess of BlueFocus360 and Tom Pick of KC Associates (both good friends of the Fearless Competitor , President of the B2B lead generation consultancy, Find New Customers ) recently announced the Nifty 50 men of Twitter on the Blue Focus Marketing Blog. highly recommend everyone to visit your b2b lead generation company, Find New Customer , and learn more about your you, Jeff.

Inbound Marketing vs. Content Marketing – What’s the Difference?

Writtent

To help you become an informed marketer (or debate participant, your choice,) we’ve curated a comprehensive history of the practices, as well as highlighted the differences and similarities, and some insight on how you can apply these tactics at your business: History of the Terms. Sure, they’re data, and data is information, and information is content. Caution.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. For those looking to outsource this function to a professional consultant, expect to pay $500-$1,500 for initial page setup and anywhere from $1,000 to $3,000 per month for ongoing content management and curation. And their competition. And…even social media itself.

30 Awesome Blogging Guides, Tips and Resources

Webbiquity

” Done right, blogs serve as the hub of a company’s social media strategy, a magnet for search traffic, and an opportunity to speak to prospective customers on a more informal, human level. The impeccably discerning Cindy King curates an outstanding collection of blogging tips from pros like Leo Widrich (“A product is only useful if you know others want it.

4 Ways to Start B2B Blogging Without Tech Support

Social Media B2B

You can create an editorial calendar and learn what it is like to create and curate content on a regular basis. With a content hub, you can begin sharing information with customers and prospects. It provides more theme options, plus it has the ability to fully customize themes. Make sure you remove your email signature before sending, or all your contact information will appear at the end of the post. limited number of themes are available, but you can customize the look of the site. department as they start social media planning. WordPress.com. Tumblr.