| | 2010 + Curation + Custom Publishing + Information | 40 articles |
| Page 1 of 1 | Previous | Next | PAUL GILLIN JULY 29, 2010 Content Curation on Steroids All of a sudden, “ curation ” is one of the hottest words in the Web 2.0 That’s because it’s an idea that addresses a problem humans have never confronted before: too much information. Content curation is about filtering the stuff that people really need from out of all the noise around it. The problem with curation is that it’s labor-intensive. world. | INDUSTRIAL MARKETING TODAY JULY 14, 2010 Is Content Curation an Easy Way for Content Marketers to Do More. Home Marketing Matters About Contact B2B Marketing Store Company Website Is Content Curation an Easy Way for Content Marketers to Do More With Less? Heck, even MS Word kept flagging curation as a misspelled word. So curated content is not something new. What is content curation? searched Wikipedia for information but couldn’t find an exact definition. Resources | | | | | | | FOLLOW THE LEAD AUGUST 17, 2010 Sales-exec-as-publisher-model taking shape They’ve created an infrastructure and an information framework that allows virtually anybody inside the company to create content that is relevant to IBM customers,” said Verdino, who is VP, strategy and solutions for media agency powered. 'The shift is not about b-to-b or b-to-c.' Take IBM. ’ “I’m not saying traditional sales goes away,” Verdino said. | MARKETING TO BUSINESS EXECUTIVES BLOG JANUARY 19, 2011 Ten Use Cases for Content Curation in Marketing Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Social media management , Thought leadership > Ten Use Cases for Content Curation in Marketing Ten Use Cases for Content Curation in Marketing 01/12/2011 Marketing to Business Executives Leave a comment Go to comments Content curation offers the promise of addressing both information consumers’ and marketers’ challenges in taming the flood of digital information. Identify new content relevant to customers. | B2B MARKETING ZONE POSTS NOVEMBER 2, 2010 Top 56 B2B Marketing Posts October 2010 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&# Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world. Curation. | MARKETING TO BUSINESS EXECUTIVES BLOG JANUARY 14, 2011 Sorting through content curation options Marketing to Business Executives Blog B2B Marketing Strategies that Work Home About Home > Content curation , Content marketing , Lead management , Marketing technology , Social media management , Thought leadership > Sorting through content curation options Sorting through content curation options 01/13/2011 Marketing to Business Executives Leave a comment Go to comments Let’s say you are serious about establishing a thought leadership position in an area of keen concern to your customers. There are dozens of content curation tools out there. | | | | | | | | | -
WEBBIQUITY | TUESDAY, SEPTEMBER 21, 2010 Content Aggregation: The Future of (B2B and Consumer) Media? Meanwhile, the blogosphere continues to expand and pundits like Joe Pulizzi have declared that we are all publishers now. What do these trends mean for the future of news gathering and information delivery? David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. to topic-focused niche sites such as (using social media as an example) Social Media Today and Social Media Informer. Publishers want eyeballs. Paper.li Share this on Bebo. MORE >> -
SOCIAL MEDIA B2B | TUESDAY, NOVEMBER 2, 2010 9 Indispensable B2B Social Media White Papers White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers. Only one of the white papers requires registration and all were published within the past year. Published by Hubspot, May 2010. Published by Radian 6, September 2010. Published by: Business.com, September 2010. Published by Marketo, June 2010. Published by Microsoft, February 2010. MORE >> -
MARKETING INTERACTIONS | FRIDAY, MARCH 19, 2010 Does Curated Content Drive Vendor Preference? I've read quite a bit lately about the suggestion that marketers become content curators in lieu of developing content of their own. So, here's my quandary with Curated Content. I'm not saying all 3rd party content won't work to advance your relationship with prospects and customers. In fact, there's a big difference between curated content and 3rd party content. Curated content means gathering content on subject matter you think your audience will find interesting from around the web. agree with that. Just something to think about. MORE >> -
DELICIOUS B2BMARKETING | WEDNESDAY, MARCH 30, 2011 Content Curation Grows Up, Original Content Still Key Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. As we fast forward to 2011, content curation techniques are now a key part of content marketing itself. Actually, its always been an important part, but we are just now defining it as content curation. My friends at HiveFire recently executed a content curation study of 150 marketing executives. Curation establishes thought leadership : 79 percent of content curators listed thought leadership as the primary objective. Good stuff man. MORE >> -
B2B MARKETING ZONE POSTS | WEDNESDAY, DECEMBER 1, 2010 Top 60 B2B Marketing Posts and Hottest Topics November 2010 Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. MORE >>
- Marketers Act Like Publishers, with One Exception JUNTA 42 | THURSDAY, JULY 22, 2010
- B2B battleground for content curation « Marketing to Business. MARKETING TO BUSINESS EXECUTIVES BLOG | WEDNESDAY, FEBRUARY 9, 2011
- Top 56 B2B Marketing Posts for September 2010 B2B MARKETING ZONE POSTS | TUESDAY, OCTOBER 5, 2010
- Start-Up Briefing Media Ltd. Blends Old with New B2B MEMES | THURSDAY, SEPTEMBER 9, 2010
- Marketing as media: Are you in the top five? REPUTATION TO REVENUE | MONDAY, MARCH 15, 2010
- Integrate Social Networks with your Corporate Website with ‘Social Sign On’ DELICIOUS B2BMARKETING | FRIDAY, OCTOBER 1, 2010
- 5 Sites To Help You Find People To Follow On Twitter | B2Bbloggers. B2BBLOGGERS | FRIDAY, JUNE 11, 2010
- Exclusive Interview Eloqua's Director Of Content @jchernov. B2BBLOGGERS | MONDAY, AUGUST 30, 2010
- B2Bs, The Purchasing Patterns of Your Buyers Are Dramatically Changing. Unless You No Longer Want Their Money, This Means That YOU Must Change, Too. CK'S B2B BLOG | THURSDAY, MARCH 18, 2010
- The Next Big Thing for Marketers: Social Magazines HUBSPOT | WEDNESDAY, JULY 21, 2010
- T-Mobile Curates Web Content BIZNOLOGY | TUESDAY, JUNE 29, 2010
- 100 Social Media & Content Marketing Predictions for 2010 JUNTA 42 | MONDAY, DECEMBER 14, 2009
- Developing an Integrated Content Marketing Strategy that Works – Guest Post FEARLESS COMPETITOR | WEDNESDAY, JULY 6, 2011
- @fearlesscomp congratulates the Nifty 50 Men of Twitter FEARLESS COMPETITOR | TUESDAY, JUNE 7, 2011
- 19 New Featured Sources on the B2B Marketing Zone WEBBIQUITY | MONDAY, JULY 26, 2010
- Easy Steps to Amplify Your Blogging GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 16, 2010
- Easy Steps to Amplify Your Blogging GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, SEPTEMBER 16, 2010
- Content Curation in B2B Marketing DELICIOUS B2BMARKETING | SUNDAY, NOVEMBER 7, 2010
- Overcoming the B2B Marcom Manager's Content Conundrum B2BBLOGGERS | THURSDAY, APRIL 29, 2010
- Does Your Company Inspire Trust? How Online Communities Can Help! LEADER NETWORKS | WEDNESDAY, FEBRUARY 1, 2012
- 4 Ways to Start B2B Blogging Without Tech Support SOCIAL MEDIA B2B | FRIDAY, OCTOBER 29, 2010
- Open Research: A Framework for Social Analytics DELICIOUS B2BMARKETING | SUNDAY, AUGUST 14, 2011
- Developing an Integrated Content Marketing Strategy that Works – a Guest Post by Joe Pulizzi FEARLESS COMPETITOR | THURSDAY, MARCH 8, 2012
- 79 Remarkable Social Media Marketing Facts and Statistics for 2012 WEBBIQUITY | SATURDAY, AUGUST 18, 2012
- Games as Content in B2B Marketing MARKETING TO BUSINESS EXECUTIVES BLOG | TUESDAY, FEBRUARY 22, 2011
- 30 Awesome Blogging Guides, Tips and Resources WEBBIQUITY | TUESDAY, MAY 14, 2013
- 2012 #Nifty50 Top Men in Technology on Twitter BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012
- The 2011 #Nifty50 Top Twitter Men Reprise WEBBIQUITY | MONDAY, JUNE 6, 2011
- 2011 #Nifty50 Top Twitter Men BLUE FOCUS MARKETING | MONDAY, MAY 23, 2011
| |