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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. And of course product improvement ideas are important. Marketing is not only about messaging.

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Social Media Marketing Terms You Need to Know

ClearVoice

Chatbot – Using the technology of artificial intelligence and the concept of “If this, then that,” a brand can use chatbots to help them answer commonly asked questions automatically. . Click-Through Rate – A click-through rate (CTR) tracks how many times your audience clicks your ad on a platform.

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Pressure

Content Standard

In the last decade, the tides have begun to shift course, causing many industry analysts to question the longevity of the age-old TV model. With television, the cost to broadcast began to grow fast and furiously, requiring TV companies to work with brands who could offset some of those production costs.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

In the last decade, the tides have begun to shift course, causing many industry analysts to question the longevity of the age-old TV model. With television, the cost to broadcast began to grow fast and furiously, requiring TV companies to work with brands who could offset some of those production costs.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

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26 A/B Testing Examples to Inspire Your Next Test

Convert

Chances are, that’s not going to work for you. You’ll end up wasting resources testing something that doesn’t work with your unique business model, audience, and brand. At least the tester learned what doesn’t work. This is the basis of the work that is done by Jakub Linowski at GoodUI ). Control ( source ).

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87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Marketers have questions, this post has answers: 87 vital social media and online marketing statistics covering everything from how executives and large companies are using social media for marketing, customer service and recruiting to fresh stats on the leading social media platforms to search, email, content and mobile marketing trends.