Hubspot

APRIL 1, 2018

At the time, Reebok was selling more shoes than Nike ). The Share a Coke campaign began in Australia in 2011 , when Coca-Cola personalized each bottle with the 150 most popular names in the country. Many consumers were enchanted by it, while others were confused by it -- why make a temporary item so personal? It was a hit.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

NOVEMBER 13, 2017

At the time, Reebok was selling more shoes than Nike ). That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. Ayer's game plan was to "create a situation where almost every person pledging marriage feels compelled to acquire a diamond engagement ring.".

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

markempa

MAY 28, 2005

Simply put, most company dont have enough cross-functional teamwork to successfully execute 1-to-1 marketing. Simply put, most company dont have enough cross-functional teamwork to successfully execute 1-to-1 marketing. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Paid Search Agency B2B Thought Leadership 120

Biznology

FEBRUARY 13, 2015

email address change (slightly less than above as some use personal email address). Since we sell individuals and not companies, it is critical to have the individuals contact information correct. (To Premier Global Services changed name to PGI in 2010, plus the location provided was a regional office and showed revenue of $66MM.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? But, as Facebook continues to grow like John Candy at an all-night buffet, the number of possible connections for each person multiplies correspondingly.

Social Media 133

Social Media Media Curation Webinar Metrics 133

Online Marketing Institute

NOVEMBER 8, 2010

About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing. Figures for company blog customer acquisition are closest in range, with 57% of B2C companies and 43% of B2B companies obtaining a customer through this channel.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Convince & Convert

APRIL 13, 2010

Carnegie’s principles: You can make someone want to do what you want them to by seeing the situation from the other person’s point of view. Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. All of us have influences. Today, my fiance prevails.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

markempa

JUNE 8, 2005

This must be cross functional. Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W.

Lead Generation 120

Lead Generation ROI Process Generation 120

chiefmartech

SEPTEMBER 21, 2017

Here’s one of the first presentations I gave on that topic in 2010. Quoting the pledge directly: “We won’t take unfair advantage of our platform ownership simply because we want to sell more of our own stuff. Only if it crossed that bar did I publish it. MarTech was not created to serve my personal interests.

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0

Sprout Social

SEPTEMBER 4, 2018

Bitcoin (the first, and probably most important cryptocurrency) was invented by a person or group that goes by the alias Satoshi Nakamoto. The first ever bitcoin transaction happened in 2010 via Bitcoin Talk, when one user bought 2 pizzas for 10,000 bitcoins. It’s controlled by the peers that own it. The rise of cryptocurrency.

Social Media 74

Social Media Media Brand Identity Branding 74

Act-On

SEPTEMBER 19, 2023

Entrepreneur and marketer Sean Ellis coined the term “growth hacking” in 2010. By focusing on where SEO is trending and delivering exciting messaging, companies can drive major leads and sell far more of their products and services without having to drain their budget through paid advertising strategies.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

The ROI Guy

MARCH 15, 2011

Today’s buyer is more empowered, skeptical and frugal than ever before, providing a greater than ever challenge to sales professionals, and shaking the very foundations of traditional selling models. Fight Frugalnomics with Outcome Selling? Do buyers think solution selling is working?

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

Ambal's Amusings

JANUARY 7, 2010

A lead-generation piece isn’t the place to sell your product or service. Cindy King is a Cross-Cultural Marketer & International Sales Specialist based in France. Janice King's book Copywriting That Sells High Tech. Jill Konrath's book Selling To Big Companies. May your 2010 bring enviable response rates!

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Hubspot

MAY 3, 2013

Calder’s group grew out of Intel’s PR department and was launched as an experiment in 2010. “We For example, in 2010 Intel created a new technology called Turbo Boost and put a lot of effort into marketing it. I kind of crossed my fingers on that.” From Intel’s perspective, those are all wins. He needn’t have worried.

Press 28

Press Business Work Management Cross-Selling 28

chiefmartech

APRIL 11, 2016

In addition to creating personalized content that is relevant to specific target accounts, companies practicing ABM also need to think about how that content is actually distributed to their target accounts. Leadspace surfaces intent data on both a person level and an account level. ABM Content Delivery & Personalization.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

chiefmartech

JULY 31, 2023

Development, distribution, economics, interface, integration, buying, selling, context, experience — pretty much everything about software underwent massive structural shifts. They won’t fit the VC funding model that defined much of the martech wave of the 2010’s. But software in the SaaS Era was radically different.

Work Management 79

Work Management Marketing Management API Cross-Selling 79

The ROI Guy

NOVEMBER 8, 2006

Improved up-sell / cross-sell is a good example of an indirect benefit from a new CRM system that helps the call center improve its interaction with customers. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 9 Ways to Sell Social Media to the Boss by Social Media Examiner. 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4] by Search Engine Watch.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

ClickZ

SEPTEMBER 2, 2020

A detailed view of how it runs on first-party data to help you create micro-segments, deliver personalized ads on platforms like Facebook and Google, and a lot more. was founded in 2010 and has been growing ever since. BlueConic, Inc.’s This is where BlueConic, Inc. BlueConic, Inc. Today BlueConic, Inc. Customer success.

Lead Ranking 86

Lead Ranking Marketing Analytics Tools Optimization Sales Qualified Leads 86

chiefmartech

FEBRUARY 19, 2018

Over a couple of years, the idea was refined, and my first presentation at a conference on it was Rise of the Marketing Technologist in April 2010. IN SHORT: Since 2011, I’ve produced an almost yearly slide that attempts to map the global marketing technology landscape : every vendor I can find who sells software to marketers.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Customer Experience Matrix

MAY 27, 2014

By sophisticated, I means that recommendations are based on individual and group behaviors, can aim at upsell, cross sell, top sellers, or personal history; and can be modified based on user-specified rules for exclusions, promoted items, filters such as gender or region, or particular categories.

Paid Content 120

Paid Content Paid Search Agency Ideal Customer Profiles Advertising Agencies 120

Single Grain

OCTOBER 19, 2022

Brands that excel at personalization generate 40% more revenue than those that lag behind, and the same research study has shown that 71% of customers expect companies to provide personalized interactions: Based on these stats, it’s safe to conclude that delivering tailored experiences and catering to customers’ needs isn’t optional.

Design 59

Design Product Conversion Marketing & Strategy 59

Hubspot

FEBRUARY 7, 2018

While one role might be perfect for your personality and career goals, another might make you miserable or require skills you don’t have. Personality: You’ll be miserable if you dislike the main activities of your role. It’s also harder to learn selling fundamentals when you’re operating solo or in a small team.

Work Management 89

Work Management Marketing Management Cross-Selling Budget Programs 89

Metadata

DECEMBER 14, 2022

The average B2B buyer, let alone a person, has access to way too devices. Because of this, cross-channel campaigns are no longer a pipedream. Vanity metrics like impressions, clicks, and leads are so 2010. Automation. It’s an absolute requirement for demand gen marketers. Revenue Optimization. Metadata vs. …Nothing.

Paid Search Agency 52

Paid Search Agency Demand Marketing Automation Services Ads 52

Outgrow

SEPTEMBER 23, 2019

The probability of selling to an existing customer is 60-70%. On the other hand, the probability of selling to a new prospect is 5-20%. A positive brand image helps a business acquire new customers, cross-sell and upsell to customers. In April 2010, Dropbox users sent 2.8 Upselling And Cross-Selling.

Ideal Customer Profiles 68

Ideal Customer Profiles Outgrow Top of Funnel Cross-Selling 68

Porch Group Media

DECEMBER 17, 2018

According to research by Entrepreneur, brick-and-mortar establishments sell 10 times more than e-commerce shops. As the leading giant of eCommerce, Amazon has grown from $34 billion in 2010 to a projected $303 billion in sales in 2020. The Continued Rise of eCommerce. In-Store or On-Line?

Trends 45

Trends eCommerce Multi-Channel Emarketing 45

Convince & Convert

SEPTEMBER 21, 2010

So, I took a personal inventory and created this overview of the 39 social media tools I use daily. It doesn’t have the advanced functionality of Tweetdeck (such as cross-posting to Facebook), but it’s so easy-to-use that it’s my favorite Twitter app. Lifetime statistics, cross-posting, multiple accounts, etc.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

NOVEMBER 8, 2010

Oct, 2010 38 Comments I think people are finally coming around to the idea that good marketing requires good measurement. of Opportunities – An opportunity is a lead that is now being actively managed by a sales person and is moving along the pipeline toward either a closed sale or a loss. Oct, 2010 at 10:36 am Great post.

Startups 40

Startups B2B Marketing B2B Planning 40

ClearVoice

MAY 15, 2020

The concept of “live video marketing” is part of a larger trend in on-the-fly video production, where one- or two-person crews create livestreamed or rough-edited content that engages and sustains audiences. YouTube and Facebook count the minutes of video watched, which allows them to sell video ad slots. Expert: Dominic Ow.

Video Marketing 105

Video Marketing Advertising Agencies Tips Paid Search Agency 105

Buzz Marketing for Technology

DECEMBER 12, 2012

According to comScore, consumers spent approximately $37 billion on holiday shopping in 2011—up about 15 percent from 2010. And if you’re a retailer, hopefully you haven’t just primed your in-store and online offers, but your mobile presence as well. And nearly 51% of the U.S. Census department figures.

Cost 100

Cost POS Mobile Marketing Click Rate 100

Valasys

AUGUST 9, 2019

Early 2010 saw Google enforcing stringent algorithms to get rid of spam-based optimization – in particular, the link-buying Black Hat SEO strategies that had become dreary & deteriorative. With the start of mid-2010, SEO & content strategists started working in conjunction , to complement each other.

Paid Content 40

Paid Content Marketing Budget Lead Ranking Top of Funnel 40

Outgrow

AUGUST 18, 2022

Like when you take the person-to-person aspects out of relationship building, which is part of marketing’s job, how do you still make it personal? And for those out there that work for founders, sometimes the brand is a representation of them personally as well. It’s hard, right? Sydney Sloan: Adobe.

Lead Ranking 52

Lead Ranking Enterprise Management Work Management Planning 52

Convince & Convert

FEBRUARY 9, 2010

The intentions are surely pure, but because of mixed agendas, wires get crossed. This is especially true when you know the person offline too and can see the gap between reality and what they post online. A company who sells it's self as someone you should hire to help you with trust. It’s a constant. The other stuff?

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Hinge Marketing

DECEMBER 29, 2015

Marketing automation tools allow marketers to clone themselves to do the small, repetitive work that most marketers just don’t have the time to do, yet wish they could attend to personally. If you tried a MAP pre-2010, you might have a bad taste in your mouth because the systems were clunky and hard to use then.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Tools 48

Webbiquity

SEPTEMBER 10, 2012

Sandy is an active thought leader in helping businesses transition into an era of social business, as well as the award-winning author of two best-selling books: The New Language of Business: SOA & Web 2.0 , and The New Language of Marketing 2.0: as well as serving on the Board of Directors at Person-to-Person, Inc.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Sandy is an active thought leader in helping businesses transition into an era of social business, as well as the award-winning author of two best-selling books: The New Language of Business: SOA & Web 2.0 , and The New Language of Marketing 2.0: as well as serving on the Board of Directors at Person-to-Person, Inc.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100