KoMarketing Associates

APRIL 25, 2013

Marketing automation software is used in many modern marketing processes, including lead generation, segmentation, lead nurturing and lead scoring, relationship marketing, cross-sell and up-sell, customer retention, social marketing, and marketing ROI measurement. What is the value and ROI of marketing automation? .

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

Customer Experience Matrix

SEPTEMBER 1, 2010

Aberdeen Group, “Lead Lifecycle Management,” July 2009 Best in Class Average % higher Return on Marketing Investment 75% 45% 67% Lead to Sales Conversion Rate 8% 3% 167% Average Increase in Response Rate 12% 7% 71% Aberdeen Group, “Crossing the Chasm with Automated Lead Management”, January 2010 Best in Class Average % higher Average Revenue Growth (..)

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Martech Advisor

NOVEMBER 14, 2019

National Entrepreneurs Day was first celebrated in 2010, formalized by the former President Barack Obama. Implement a customer relationship management (CRM) system to enable your sales team to improve customer experience and unlock upselling and cross-selling opportunities.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Budget Programs Marketing Budget 75

Convince & Convert

FEBRUARY 24, 2010

You must take the time to build a cross-functional team in your organization, and figure out your policies and procedures. You’re not “selling&# you’re “helping&# – and that’s the most powerful type of selling there is. Who do they tell if an opportunity occurs? How much can you say?

Conference 115

Conference Organization Paid Search Agency PR 115

Convince & Convert

JUNE 24, 2010

So in my opinion it is more the live experience which will help to sell and share. And while Popeil has had a long career, he is selling a dream. Bob sells insurance. The thought also crossed my mind about the pitchman of that era. You’re thinking that I’m crazy. But, I’m not. great points.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

SEPTEMBER 14, 2010

You can’t sell ideas, and unless companies of all sizes can figure out how to assign real or at least believable revenue or cost reductions to social media, this entire movement is going to flame out in 18 months. So, in your experience, are there products making those cross-references?

Social Media 123

Social Media Work Management Marketing Management Media 123

markempa

MAY 28, 2005

Simply put, most company dont have enough cross-functional teamwork to successfully execute 1-to-1 marketing. Simply put, most company dont have enough cross-functional teamwork to successfully execute 1-to-1 marketing. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Paid Search Agency B2B Thought Leadership 120

Biznology

FEBRUARY 13, 2015

Since we sell individuals and not companies, it is critical to have the individuals contact information correct. (To Premier Global Services changed name to PGI in 2010, plus the location provided was a regional office and showed revenue of $66MM. We ordered another list and are checking it now with crossed fingers.

List Brokers 80

List Brokers Ad brokers B2B Work Management 80

Hubspot

NOVEMBER 13, 2017

At the time, Reebok was selling more shoes than Nike ). That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. Several months later, in June 2010, Old Spice followed up with a second commercial featuring the same actor, Isaiah Mustafa. It was a hit.

Campaigns 78

Campaigns Advertisements Advertising Paid Search Agency 78

The Effective Marketer

JULY 7, 2011

Building products that sell themselves is a neat idea and had worked well for GE for years. For example, in the Aviation market GE used to sell engines on the basis of thrust and other quantitative metrics and has since changed its approach to focus on operational efficiency and resource productivity. Marketing as a Function.

Planning 100

Planning Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

NOVEMBER 8, 2010

About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing. Figures for company blog customer acquisition are closest in range, with 57% of B2C companies and 43% of B2B companies obtaining a customer through this channel.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Hubspot

APRIL 1, 2018

At the time, Reebok was selling more shoes than Nike ). That's the most important takeaway from this campaign: Don’t try to sell your company, product, or service as something it’s not. Several months later, in June 2010, Old Spice followed up with a second commercial featuring the same actor, Isaiah Mustafa. It was a hit.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? link] (Facebook, friendships, and voyeurism) [link] David Goldie Interesting cross between physical and online marketing, through Facebook and Diesel. link] jaybaer Exactly.

Social Media 133

Social Media Media Curation Webinar Metrics 133

markempa

JUNE 8, 2005

This must be cross functional. Jill Konrath: Selling to Big Companies Jill Konrath: SNAP Selling: Speed Up Sales and Win More Business with Todays Frazzled Customers Josiane Chriqui Feigon: Smart Selling on the Phone and Online: Inside Sales That Gets Results Michael W.

Lead Generation 120

Lead Generation ROI Process Generation 120

Convince & Convert

APRIL 13, 2010

She introduced me to personal development when I was at a very dark cross roads in my life. I never try to sell them anything unless they have an immediate interest in what I do. People prefer to do business with someone they know and like rather than someone like you who's just trying to sell them something.&#

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Convince & Convert

MARCH 3, 2010

The great promise of online is that for the first time here is an opportunity to take your message to prospects, engage them, lead them on a journey though to first sale, up sales, cross sales, regular sales, retention and finally as a source of referral to repeat the process and grow market share. Excellent post.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

The ROI Guy

SEPTEMBER 3, 2010

Forrester analyst Scott Santucci concurs, indicating that "problems cross-selling, long sales cycles, declining win rates, margin pressure, and getting average deal size up can be traced back to the same source – the conversation between your client facing people and the combination of stakeholders that represent your buyers."

Effectiveness 40

Effectiveness Forrester B to B Sales Cycle 40

The ROI Guy

APRIL 14, 2010

At Gartner's Business Intelligence Summit 2010, IT Executives indicate that they're struggling to prove the ROI of BI to the business. BI managers are finding it difficult to quantify bottom-line impact, and as a result, are not able to get business leaders on board to support additional analytics and reporting projects.

Vendors 40

Vendors ROI Gartner Cross-Selling 40

Act-On

SEPTEMBER 19, 2023

Entrepreneur and marketer Sean Ellis coined the term “growth hacking” in 2010. By focusing on where SEO is trending and delivering exciting messaging, companies can drive major leads and sell far more of their products and services without having to drain their budget through paid advertising strategies.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

chiefmartech

SEPTEMBER 21, 2017

Here’s one of the first presentations I gave on that topic in 2010. Quoting the pledge directly: “We won’t take unfair advantage of our platform ownership simply because we want to sell more of our own stuff. Only if it crossed that bar did I publish it. This movement is growing. I’m not a journalist.

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0

The ROI Guy

MARCH 15, 2011

Today’s buyer is more empowered, skeptical and frugal than ever before, providing a greater than ever challenge to sales professionals, and shaking the very foundations of traditional selling models. Fight Frugalnomics with Outcome Selling? Do buyers think solution selling is working?

Forrester 40

Forrester Lead Ranking Cross-Selling Peer-to-peer 40

readwrite

NOVEMBER 30, 2012

“Three similar rulings in a period of eight months seems like a trend to me,” said Jeff Cross, spokesman for IBM’s Systems and Technology Group. Oracle’s hardware strategy is to sell servers with the company’s database software and business applications. billion purchase of Sun Microsystems in 2010.

Enterprise Management 40

Enterprise Management Advertisements Advertising Work Management 40

Ambal's Amusings

JANUARY 7, 2010

A lead-generation piece isn’t the place to sell your product or service. Cindy King is a Cross-Cultural Marketer & International Sales Specialist based in France. Janice King's book Copywriting That Sells High Tech. Jill Konrath's book Selling To Big Companies. May your 2010 bring enviable response rates!

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Sprout Social

SEPTEMBER 4, 2018

The first ever bitcoin transaction happened in 2010 via Bitcoin Talk, when one user bought 2 pizzas for 10,000 bitcoins. Check out Gemini Exchange’s (blockchain tech allowing customers to buy, sell, and store digital assets) support channel on Twitter. Those bitcoins are worth 67 million dollars as I’m writing this article.

Social Media 73

Social Media Media Brand Identity Branding 73

The ROI Guy

AUGUST 15, 2010

These organizations who have implemented Alinean value-selling tools as part of their sales enablement practices have helped sales teams connect better with executives, evolve the customer relationship from tactical to strategic, reduce sales cycles by 20%, reduce discounting by 30%, and improve competitive win rates by 60%.

Forrester 40

Forrester Lead Ranking Cross-Selling Sales Cycle 40

Hubspot

MAY 3, 2013

Calder’s group grew out of Intel’s PR department and was launched as an experiment in 2010. “We For example, in 2010 Intel created a new technology called Turbo Boost and put a lot of effort into marketing it. I kind of crossed my fingers on that.” From Intel’s perspective, those are all wins. He needn’t have worried.

Press 28

Press Business Work Management Cross-Selling 28

Online Marketing Institute

MARCH 13, 2011

Demandbase Stream, which is aimed primarily at companies marketing to other companies, cross-references the Internet Protocol (IP) addresses of computers accessing a website with publicly accessible information and data from business databases. 6) ERP (17) Internet Cust. ERP Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

chiefmartech

APRIL 11, 2016

Beyond finding the right accounts to sell into, ABM involves targeting the right stakeholders and influencers (more than one person) at those accounts with personalized content. In 2010, predictive came about to tell us which leads to focus on. We surface new contacts that match your target persona. Are we back to sending emails?

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

chiefmartech

JULY 31, 2023

Development, distribution, economics, interface, integration, buying, selling, context, experience — pretty much everything about software underwent massive structural shifts. They won’t fit the VC funding model that defined much of the martech wave of the 2010’s. But software in the SaaS Era was radically different.

Work Management 79

Work Management Marketing Management API Cross-Selling 79

Lattice

OCTOBER 5, 2016

We first introduced an AI-based X-sell/Up-sell recommender for B2B sales & marketing in 2010. AI applications need cross-platform data – Peter Norvig pointed out several years ago that mediocre algorithms with more data beat great algorithms with less data. This approach does not work.

Marketing AI 190

Marketing AI Marketing Automation Services B2B Sales Lead Ranking 190

Webbiquity

MARCH 29, 2022

Quora is, of course, a social question-and-answer website launched in 2010. And when you see how your competitors are promoting their affiliate products , you can glean which products sell the best for them. Cross-check your spelling, grammatical mistakes , and facts you are stating in the answer. What is Quora?

Promotion 292

Promotion Marketing AI Work Management Marketing Management 292

The ROI Guy

NOVEMBER 8, 2006

Improved up-sell / cross-sell is a good example of an indirect benefit from a new CRM system that helps the call center improve its interaction with customers. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 9 Ways to Sell Social Media to the Boss by Social Media Examiner. 6 Key Metrics for a Social Media Measurement Dashboard [Best of SEW 2010 #4] by Search Engine Watch.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Excelsior Research

DECEMBER 15, 2021

Consider yourself in the year 2010. With Non-Fungible-Token (NFT) , creatives have the liberty to create and sell their content. 3) Cross-promote your videos : You can cross-promote your videos on various social network channels. Before we explore the topic, here’s a small activity. Here we go.

Youtube 52

Youtube Planning Business Demand Generation Agencies 52

chiefmartech

FEBRUARY 19, 2018

Over a couple of years, the idea was refined, and my first presentation at a conference on it was Rise of the Marketing Technologist in April 2010. IN SHORT: Since 2011, I’ve produced an almost yearly slide that attempts to map the global marketing technology landscape : every vendor I can find who sells software to marketers.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Convince & Convert

MAY 20, 2010

May 20th, 2010 |Written By: Jay Baer | View Comments Tweet Originally, he was called Machaca. Get your cross-functional social media team together, and agree on reasonable success metrics before you get started in social media. Two problems arose. But don’t wait for Facebook.

Social Media 116

Social Media Webinar Metrics Media Paid Search Agency 116