ANNUITAS

MARCH 10, 2016

Eleven years later, in 2010, marketing automation became its own category with over 110 known vendors in the space. It’s no wonder so many vendors are pitching their wares, hoping to convince sales organizations that the key to successful sales enablement can be found in their technology.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

Customer Experience Matrix

JULY 12, 2011

As I mentioned yesterday, our new B2B Marketing Automation Vendor Selection Tool (VEST) asks vendors to estimate the number of clients in each of four size categories. I’ve described those differences in this post and go into them in our Vendor Selection Workbook (different from the VEST, and free on the Raab Guide site.)

Marketing Automation Services 120

Marketing Automation Services Segmentation Marketing Automation Automation 120

Adobe Experience Cloud Blog

AUGUST 31, 2010

The CSO Insights 2010 Lead Generation Optimization Study identifies some of the best practices that companies are focusing on to optimize their lead generation performance. And a key part of delivering sales and marketing ROI is the ability to track the dispositions of all sales leads via a CRM system. Measure Campaign ROI.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Studies 48

The Effective Marketer

DECEMBER 8, 2010

It was really fun and if you are interested in learning how other marketers are tackling their marketing, CRM, and even sales challenges this is the place to go. Some of the issues discussed were: Who manages and who owns the CRM system in your organization? How do you setup your scoring system for inbound leads?

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Planning Work Management 100

Customer Experience Matrix

JANUARY 5, 2010

Summary: Social media and access for sales people were the two big trends among demand generation vendors last year. Even though this is limited to the vendors in the Guide, it's a pretty representative sample of the industry as a whole. The vendors also charged additional per-user fees for these modules. Social media.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Customer Experience Matrix

APRIL 26, 2011

There are plenty of other vendors serving micro-businesses. I’ve previously reviewed Genoo , which supplements the standard marketing automation features with Web hosting and built-in CRM but no shopping cart. See my List of Demand Generation Vendors for other options. MakesBridge is another contender. per month email product.

Small Business Marketing 120

Small Business Marketing Work Management Features Marketing Management 120

Customer Experience Matrix

DECEMBER 20, 2012

Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. One very specific reason is that B2B marketing automation vendors have always touted client counts as a competitive success metric, which encouraged them to sell to a lot of small clients to inflate that number.

Eloqua 120

Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. Who We Are Depends on Where You Reach Us Software vendors are realizing that the social media is more than just a networking fad – CB radio for the Millennials – but rather represents a society living in multiple locations at once. and hope for a.02

Social Media 123

Social Media Work Management Marketing Management Media 123

SpotMe Blog

MAY 11, 2023

Planning and running successful events in the pharma industry involves managing multiple vendors, overseeing details, and executing a plan that’s cost-efficient and produces tangible results. On the hunt for the top medical communications companies to help you run better life science events?

Paid Search Agency 98

Paid Search Agency Enterprise Management Work Management Marketing Management 98

MLT Creative

MAY 19, 2010

Once you've grasped the whole marketing automation concept, you're going to need a vendor to help you follow through. Over my next two blogs, I'll highlight different marketing automation vendors, and what they do that sets them apart. Stay tuned next week for information on more marketing automation vendors.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Customer Experience Matrix

DECEMBER 22, 2010

Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. Teradata announced today that is acquiring marketing automation vendor Aprimo for a very hefty $525 million – even more than the $480 million that IBM paid for somewhat larger Unica in August.

Resource Management 120

Resource Management Marketing Automation Services Enterprise Management Work Management 120

Customer Experience Matrix

MARCH 8, 2011

Both Unica and Aprimo were long-established vendors with fundamentally stable products sold primarily to large enterprises: although their new owners may market them more broadly, they’ll be selling pretty much what IBM and Teradata always sold (big systems) to pretty much the same customers (big companies).

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

Hubspot

DECEMBER 13, 2022

The 2008 recession accelerated their inability to adapt to changing consumer demand -- and by 2010, they filed for bankruptcy. In fact, a recent PYMNTS study found that 67% of B2B buyers report having switched to purchasing from vendors that offer a “more consumer-like” experience. I know that shift can feel daunting.

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Adobe Experience Cloud Blog

JANUARY 25, 2010

This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream , a Social CRM solutions company. What is social CRM? Paul describes Social CRM as “what we do when the customer controls the conversation.” Social CRM enables that type of relationship.

Marketing Automation Services 48

Marketing Automation Services Work Management Marketing Management CRM 48

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Call those vendors that have delivered targeted prospects that have converted in the past and negotiate on a pay-for-performance basis. Because it is an easy metric to obtain. Step 3: Negotiate with top partners.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

markempa

NOVEMBER 8, 2005

« Lead Generation Summit Notes | Main | Podcast: How to Nurture Leads » Dont Depend on Technology To Fill the Sales/Marketing Chasm I found this article by Janet White, author of Buying Right: Vendor and Software Selection on CRM Guru interesting.

Work Management 120

Work Management Marketing Management Lead Generation B2B Sales 120

Customer Experience Matrix

APRIL 20, 2010

But marketing-generated leads are gaining increasing respect and salespeople are increasingly looking for help from outside data vendors. Most of my interactions are with marketers, so it was interesting to see the opinions of 136 salespeople reported in a recent survey from data vendor OneSource.

Lead Scoring 120

Lead Scoring Lead Ranking Customer Surveys Sales Qualified Leads 120

markempa

JUNE 29, 2007

Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call. Their data shows that over 50% of tech buyers admitted to short listing a vendor after receiving a well timed and relevant phone call.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Convince & Convert

MAY 4, 2010

For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com. The ROI of many Enterprise 2.0 technologies can be relatively easily derived.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Convince & Convert

FEBRUARY 15, 2010

I'm actually pretty certain that by the end of this year the “marketing&# end of Social Media will be rolling into integrated direct marketing – with vendors like Infusionsoft beginning to expand from email and postcards to include Facebook, Twitter, Buzz, etc.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Chris Koch

JANUARY 15, 2010

During one of the first few days I went to work at CIO magazine in 1995, I had what we called a “vendor visit”—one of many I would have in the coming years. But the vendors had little need to engage with CIOs at that kind of level. And the excuse that these systems don’t integrate with old CRM systems is becoming less and less valid.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

ClickZ

APRIL 10, 2020

Q) A lot of the vendors I have spoken to think we’re moving toward an ‘open marketing ecosystem.’ When Keen started back in 2010/11, we were able to get some early wins — we were perhaps ahead of the market as most marketers were only just beginning to get their data house in order.

Work Management 111

Work Management Marketing Budget Creation Marketing Budget Marketing Management 111

Convince & Convert

JUNE 7, 2010

A Lot of Lessons in Delivering Happiness There are some excellent takeaways in Delivering Happiness , especially around the thin line between success and failure, how to treat business partners and vendors, and ways in which Zappos continues to build a family-like culture among hundreds (perhaps thousands) of employees.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

ANNUITAS

OCTOBER 17, 2010

In this role, Andrew is continually speaking with vendors, analysts and end-users. Are you finding similar things in your discussions with end users and vendors alike? The Annuitas Group: As we enter the last quarter of 2010, looking back over the past year, has there been anything in the B2B space that has surprised you?

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

markempa

NOVEMBER 18, 2005

So each irrelevant message (my vendors and potential partners) send is basically programming me to delete future messages from them. So each irrelevant message (my vendors and potential partners) send is basically programming me to delete future messages from them. but their e-mails dont show it. Be relevant with each e-mail message.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

Online Marketing Institute

JANUARY 25, 2010

Re-casting How We Think About B2B Marketing Automation I was analyzing results from our recent B2B Marketing University series , which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010. Is their definition the same as mine?

Marketing Automation Services 40

Marketing Automation Services Marketing Automation Top of Funnel Work Management 40

markempa

MAY 9, 2006

In most cases, a company is a vendor and the expectation is that you pay them to do a certain job and they do said job. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! In the case of a lead.

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

markempa

MAY 24, 2005

They concluded, "Leads get cold quickly, so it is vital that vendors implement prompt, effective lead follow-up processes." They concluded, "Leads get cold quickly, so it is vital that vendors implement prompt, effective lead follow-up processes."

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

markempa

JUNE 8, 2005

You’ll evolve from a vendor that is simply selling products and services to being an expert that is selling value. A while back, I met with a CRM consulting firm. You’ll evolve from a vendor that is simply selling products and services to being an expert that is selling value. A while back, I met with a CRM consulting firm.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

ANNUITAS

OCTOBER 6, 2010

The only thing these kinds of communications do is tell me that the vendor has no clue who I am. Every time a person took a marketing action (download of a white paper, filled out a form, registered for an event), they were entered into the CRM system as a new lead. If you’re like me, you receive all kinds of email, mail, etc.

Lead Ranking 100

Lead Ranking De-duping Work Management Lead Qualification 100

Online Marketing Institute

DECEMBER 23, 2010

Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. In this case, when I am referring to “Buyer Hubs&# , I am not talking about B2B Directory listings (even enhanced listings), but rather sites where buyers go to submit a Request for Quote from multiple vendors. Are All Leads Created Equal? Good leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Customer Experience Matrix

FEBRUARY 17, 2011

Small-business email provider Constant Contact yesterday announced the acquisition of "social CRM"* vendor Bantam Live. This is a major expansion for Constant Contact, placing it more squarely into competition with CRM and marketing automation vendors.

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vendors Contact Marketing 120

Online Marketing Institute

MARCH 13, 2011

bookmark to: Tagged as: Internet Marketing , Marketing , marketing software , salesforce.com Leave a Comment Previous post: 7 Recommendations For Improving The Customer Experience Next post: CRM Marketplace News Update 9/8 – 9/12/2008 Follow Me Online Certifications     Search & eMail Dont Miss Out On Any Posts.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 4, 2010

In a typical scenario, content syndication leads are received by the media vendor hosting the registration forms, and then shipped weekly to a client in batch form. As a very basic guideline, every content syndication lead should receive immediate, automated e-mail follow-up upon being imported into your CRM system.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

LeadSloth

JANUARY 12, 2010

Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers. In this post I want to focus on the trends in Marketing Automation for 2010. In 2010 you’ll start to hear about marketing methods. Marketing has none.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

LeadSquared

MARCH 11, 2013

SaaS vendors: Independent Software Vendors (ISV): IT Consulting Companies: Lead Grade. You can configure Lead Stages based on how you want to track the progress of lead in sales cycle. We have captured lead stages for Tech Industry to give you some ideas. It tells you how close the Lead is to ideal customer that you want to sign-up.

Lead Ranking 52

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 52

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. 65% go on to visit a vendor’s website after watching a video.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100