Onalytica B2B

JANUARY 8, 2019

My very first professional job was an inside sales rep for a PC-based software company that sold developer tools in the early 90’s. I also began working with CRM systems to enable database marketing efforts and lead results analytics. You can contact me via Twitter or LinkedIn. If you have an idea, let me know!

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Biznology

APRIL 29, 2015

You’ve got your Twitter profile. But that’s so 2010. Sometimes you have other calendars elsewhere, like in your CRM system, and you want all that data in one place. Accounting software is great, but not all accounting platforms are created equal. All-in-One Social Media Management. Your Google+ account.

Work Management 80

Work Management Marketing Management Tools Ideal Customer Profiles 80

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store? Pissing off Google.&#

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

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Social Media Media Stats Statistics 159

Convince & Convert

JUNE 24, 2010

Go onto Twitter and bitch about Dish Network. Next, go onto Twitter and bitch about AT&T. Do you ever see him talking about insurance on Twitter? Businesses on Twitter should just read some Harvey MacKay books. Go onto Twitter and talk @ people. You’re thinking that I’m crazy. But, I’m not.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Adobe Experience Cloud Blog

JANUARY 25, 2010

This next B2B Marketing Thought Leader Interview is with Bill Odell, vice president of marketing at Helpstream , a Social CRM solutions company. What is social CRM? Paul describes Social CRM as “what we do when the customer controls the conversation.” Social CRM enables that type of relationship.

Marketing Automation Services 48

Marketing Automation Services Work Management Marketing Management CRM 48

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. How can I help you?

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

APRIL 28, 2010

million followers on Twitter? It’s really only possible in a reactive sense via social CRM, where individual complaints or questions can indeed be handled. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. Fly more miles, get priority seating on an airline.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

APRIL 20, 2010

That’s where software like Compendium comes into play, because they can very much help optimize a blog for the long tail, enabling you to rank top 10 for hundreds (even thousands) of low volume, high value terms. I have stumbled and twittered this for my friends. I have stumbled and twittered this for my friends.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

markempa

JANUARY 11, 2011

Are your efforts on LinkedIn and Twitter paying off?” What does surprise me is that of the 2,300 marketers we surveyed at the end of 2010, six percent – 138 – already felt they were producing measurable ROI. She started the discussion in August, yet members continue to provide feedback. she queried.

Social Media 120

Social Media Media Advertising Benchmark Budget Programs 120

markempa

JANUARY 11, 2011

Are your efforts on LinkedIn and Twitter paying off?” What does surprise me is that of the 2,300 marketers we surveyed at the end of 2010, six percent - 138 - already felt they were producing measurable ROI. She started the discussion in August, yet members continue to provide feedback. she queried. How many leads have you generated?

Social Media 120

Social Media Media Budget Programs Advertising Benchmark 120

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. I don’t believe Twitter and Facebook will always dominate. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Stelzner on Vimeo.

Social Media 134

Social Media Media Paid Search Agency Video Marketing 134

Adobe Experience Cloud Blog

MARCH 4, 2011

to $206 million in 2010, according to Metrics 2.0. The answer to easing email marketing headaches is to move to the next level and implement email marketing software. Consider these advantages of email software: • Drive ROI faster. by Maria Pergolino According to the Radicati Group, Inc., Increase segmentation options.

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

Convince & Convert

JUNE 22, 2010

A B2B software company, or Skittles? Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. Social Media? danperez Amanda, Glad to see someone agrees with my observation.

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

SEPTEMBER 21, 2010

Many social media software packages (great ebook analysis of them here) can provide highly detailed reports on the impact of social media programs. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. “Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube.&#

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

FEBRUARY 1, 2010

Survey: Most CMOs To Boost Social Media Budgets In 2010 (And It Had Better Pay Off) by MediaPost Online Media Daily. Experts Predict 2010 the Year for Social Media ROI by ReadWriteStart. Facebook is a Personal CRM for Baby Boomers by iMediaConnection. Facebook: Who you know; Twitter: What you know by Social Media Today.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Paul Gillin

JANUARY 24, 2013

Attack of the Customers analyzes customer-driven negativity campaigns like the 2010 Pampers Dry Max Facebook crisis and the 2012 beef-industry “pink slime” hysteria to identify lessons brand owners can apply to understanding customer motivations and preparing response strategies. Greg Gianforte has started five successful software companies.

Press 50

Press Peer-to-peer Amazon BtoB 50

Online Marketing Institute

MARCH 13, 2011

If the user clicks on a visitor, the software shows her the name and location of the company that the visitor comes from, details about the company, and information about the visitor, such as the search terms that brought her to the site. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 21, 2010

You can also set up various searches from Google, Twitter, etc and run the RSS feeds from each search through Yahoo Pipes and have the resulting feed delivered to your inbox or RSS reader to monitor ongoing. applications like Facebook, Twitter, Skype, etc. That said there are some options. Hope that helps!

Social Media 155

Social Media Media Paid Content Work Management 155

Online Marketing Institute

NOVEMBER 8, 2010

The latest developments in Sales and Marketing Automation, especially the automatic link-up between CRM and Demand Generation software, remove much of the complexity. The math was complex, the interdependencies of various marketing campaigns was complex, and it was exceedingly difficult to align sales data with marketing data.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

Adobe Experience Cloud Blog

MAY 22, 2015

A lot has changed since the first Software-as-a-Service ( SaaS ) venture came into being, and if we go by its growing popularity and acceptability, one can clearly say that this industry is on a roll. Launched in 2010, Yesware owes its revenue margin to its successful referral program. 4) Third-Party Referral Technique.

Enterprise Management 48

Enterprise Management Marketing Management Planning Word of Mouth 48

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 BigCommerce , a company that offers e-commerce shopping cart software, routinely reaches out to its Facebook fan base to identify reference customers and uncover interesting use cases for the media.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

MLT Creative

DECEMBER 9, 2010

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. I recognized a few of the authors as people I’ve met and become familiar with via Twitter. Get your B2B Twitter Toolkit. Then I had another idea.

Enterprise Management 40

Enterprise Management B2B Advertising Agencies Marketing Automation Services 40

Webbiquity

NOVEMBER 5, 2019

For example, Forbes often covers financial technology and software (fintech), so if that’s your target market, you may want to do a search like this: site:forbes.com fintech software. Technographics (What other software or technologies are likely to be using?). Twitter is most useful for brand awareness campaigns.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Hubspot

AUGUST 17, 2010

” So while, as a marketing department, you are making major changes like CRM integrations, lead collection systems, etc., This means you need a small, square-shaped icon that can be used on social network profiles such as Facebook and Twitter. Head over to Twitter , Facebook , YouTube , etc. Will you be writing blog posts?

Paid Social Agency 28

Paid Social Agency Paid Search Agency Companies Work Management 28

Online Marketing Institute

JULY 31, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. It’s decent at capturing blog and Twitter-based content but not as accurate at capturing content that is behind a ‘sign-in’ gate, most notably Facebook.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? He’s smart.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Hubspot

JULY 13, 2010

It is about business prospects using networks like LinkedIn, Twitter and Facebook to research new vendors, learn, connect with potential partners and much more. Free Download: 2010 Online Marketing Blueprint. Social Media Marketing - Social media isn’t about teenagers playing on Facebook. Additional Resources.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Hubspot

FEBRUARY 11, 2011

With 20,000 registrants, the event gave rise to a great discussion and became a number one trending topic on Twitter. What email software do you prefer to use? HubSpot also offers an email marketing tool as part of our integrated inbound marketing software. Don’t you think social media will take over email marketing?

Email Marketing 28

Email Marketing Open Rate Deliverability Paid Search Agency 28

Convince & Convert

APRIL 12, 2012

Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. To keep it out of the hands of… Eric : Yeah, now Google and Twitter can’t buy it. The RSS feed is: [link]. Find us on iTunes: [link]. Jay : Yeah.

Enterprise Management 118

Enterprise Management Work Management Marketing Management Terms and Conditions 118

The ROI Guy

NOVEMBER 8, 2006

Improved up-sell / cross-sell is a good example of an indirect benefit from a new CRM system that helps the call center improve its interaction with customers. Visit [link] for free access to a CRM tool which can help to quantify both the hard and soft benefits (registration required). What is the best time-frame to use for CRM ROI?

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Webbiquity

JANUARY 26, 2021

This blog introduced the concept of web presence optimization (WPO) back in 2010. Reviews moved largely to a dozen or so top software review sites. Click360 applies AI to your CRM system to predict which prospects are most ready to buy. The idea was to extend search engine optimization (SEO) more broadly.

Paid Content 363

Paid Content Marketing AI Optimization Microsite 363

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

AUGUST 26, 2010

The point of tracking software isn’t to determine how many tweets were sent mentioning a company, it’s to figure out what those tweets say, and what the business ramifications are. Too often, standard charts and graphs included in software are just that, standard. They provide numbers, not insights. No problem.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions.

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Social Media Media Paid Content Webinar Metrics 167