Adobe Experience Cloud Blog

NOVEMBER 26, 2009

At this Dreamforce 2009 session led by Fernando Obregon Almazan, salesforce.com; Lorena Vales, salesforce.com; and Jonathan Hersh, salesforce.com, marketers learned about how and why companies should participate in social networking to generate brand awareness and create a viral effect when clients or prospects recommend their products.

Salesforce.com 48

Salesforce.com Social Networks Peer-to-peer Effectiveness 48

Customer Experience Matrix

JANUARY 5, 2010

I’m pleased to report that the 2010 edition of the Raab Guide to Demand Generation Systems is officially available today, with updated entries on all vendors (alphabetically: Eloqua , Manticore Technology , Market2Lead , Marketbright , Marketo , Neolane and Silverpop Engage B2B ). But enhanced reporting was the most common improvement of all.

Marketing Automation Services 120

Marketing Automation Services Manticore Market2Lead Marketing Automation 120

Convince & Convert

MAY 4, 2010

Or, paradoxically, they claim to embrace social media while forbidding their employees from being on Facebook or Twitter. For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com.

Social Media 116

Social Media Enterprise Management Media Webinar Metrics 116

Online Marketing Institute

MARCH 13, 2011

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. “How do you leverage otherwise anonymous traffic? 6) ERP (17) Internet Cust.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

NOVEMBER 4, 2010

As a very basic guideline, every content syndication lead should receive immediate, automated e-mail follow-up upon being imported into your CRM system. Twitter Click Here to follow me on Twitter. Twitter Click Here to follow me on Twitter. This is key for a number of reasons: 1.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

Customer Experience Matrix

JANUARY 31, 2014

The system supports email, print, SMS, Twitter, and voice messages, typically delivered via integration with third party systems. It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Marketing Automation 120

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40