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| | B2B MARKETING ZONE POSTS
JANUARY 4, 2011 Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
Here it is - the very best posts and the hottest topics for 2010. How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more). 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010. How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. B2B Marketing Online , September 20, 2010.
| | DELICIOUS B2BMARKETING
DECEMBER 23, 2010 B2B Hubs Or PPC? Are All Leads Created Equal?
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) Tracking lead source – Another strong benefit of PPC is the traceability of lead source by keyword.
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| | DELICIOUS B2BMARKETING
DECEMBER 23, 2010 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. am suggesting that you consider saving much of your PPC budget for the end of the month. for B2C retailers and $1.93 for B2C lead generators.
| | THE POINT
OCTOBER 14, 2010 21 Tips & Other Impressions from the Marketo User Summit
Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system. Reducing the number of fields on a PPC landing page from 9 fields to 5 increased the conversion (click to lead) rate by 35%. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. It’s all heady stuff. For one, I can report that no companies are coming to our firm asking us to help them align sales and marketing. Email? Really?).
| | LOOPFUSE
NOVEMBER 4, 2010 B2B Marketing: Where does the Funnel begin?
Since customers are able to find your content via different channels (twitter, google search, PPC ads, linkedin, youtube, etc…), it is paramount to include inbound marketing whenever we discuss the marketing and sales funnel: Inbound Marketing and Marketing Automation Funnel. Inbound Marketing alone will not cure a marketer’s ills. Tweet This! Share this on LinkedIn.
| | DELICIOUS B2BMARKETING
OCTOBER 31, 2010 The 39 Social Media Tools I’ll Use Today
Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. Smart. Nifty.
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WEBBIQUITY 102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
| WEDNESDAY, JANUARY 2, 2013
B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter
(39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter
(52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Social CRM
is still confusing. Only 16% of companies say they currently have a social CRM
system in place. 48% have generated customers through Twitter
and 42% through Facebook. ( Twitter
Stats. Earnest Agency ). MORE >>
B2BBLOGGERS Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
| FRIDAY, OCTOBER 29, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter
Is It Time Now For A Chief Marketing Technologist? B2Bchat Recap] October 29th, 2010
| By Anol Bhattacharya The line between marketing and technology are not quite as demarcated as they they were years ago. Michael_Evanko : Like everyone’s said, never stop learning, read books, blogs, jump into twitter
chat, experiment, network, engage! CMS/website, social media. MORE >>
WEBBIQUITY 19 New Featured Sources on the B2B Marketing Zone
| MONDAY, JULY 26, 2010
Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010
. Pricing Based on Customer Expectations , May 26, 2010
. June 7, 2010
. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010
. March 18, 2010
. June 8, 2010
. Slideshow) , February 19, 2010
. Content Marketing Results: Landing Pages Rule , July 12, 2010
. Ways to Use LinkedIn for Smart Professionals , June 10, 2010
. How to Convert Readers into Clients on Your Blog , May 26, 2010
. Why Use Twitter
, Facebook & LinkedIn for Content Marketing? MORE >>
B2B MARKETING INSIDER How To Focus On Your Marketing Plan
| THURSDAY, OCTOBER 28, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 28, 2010
2 Subscribe How To Focus On Your Marketing Plan Share I started writing this article a month ago but became sidetracked when I realized that marketing plans were as unavoidable (and as important) as Death and Taxes. Follow Me: Twitter
LinkedIn Facebook Recent Tweets Have any B2B examples? If you haven’t started, you’re already late. MORE >>
FEARLESS COMPETITOR Thought Leadership Interview #9 – Eric Goldman of Gossamar
| TUESDAY, JUNE 1, 2010
For example, far too often we find that a company has embarked on automating its Marketing and Sales operations, allocated resources to the project, acquired software tools like a demand generator and CRM
, and then find, when they switch them on, that they are not receiving enough visitors to the site because they did not get the Attract portion of the Process operating correctly first. Join us every Thursday at 8pm ET/5pm PT for Twitter
chat about b2b demand generation. I’m pleased to bring you a series of interviews with thought leaders in B2B Sales and Marketing. This MORE >>
- 5 Steps to achieve Lead Generation ROI B2B MARKETING INSIDER | WEDNESDAY, MAY 12, 2010
- Finding The Right Calls-To-Action For Your B2B Website DELICIOUS B2BMARKETING | THURSDAY, DECEMBER 23, 2010
- Executive Summary: A CEO's Guide to Online Marketing HUBSPOT | TUESDAY, JULY 13, 2010
- Mobile's Hot: But Don't Do Mobile for Mobile's Sake | e-storm. E-STORM | MONDAY, MARCH 28, 2011
- Top 10 Resources for Multichannel (aka Cross Channel) Analytics. E-STORM | MONDAY, DECEMBER 7, 2009
- 2 Mistakes that Cause Content Syndication to Fail DELICIOUS B2BMARKETING | THURSDAY, NOVEMBER 4, 2010
- Building a ROMI Calculator DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 8, 2010
- B2B Websites Not Effective - Marketing Interactions MARKETING INTERACTIONS | MONDAY, JUNE 5, 2006
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