How To Focus On Your Marketing Plan
B2B Marketing Insider
OCTOBER 28, 2010
If you use your CRM system to track marketing activities from inquiry to close, then you know how many opportunities you have created and how much sales pipeline that has generated. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? And while we all try to avoid these topics, the best way to deal with them is straight on. Hogwash! You know how to get started.
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. Objective Marketer This power-user Twitter app is the preferred vehicle for Guy Kawasaki. Smart. A must.
Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
B2B Marketing Zone Posts
JANUARY 4, 2011
Here it is - the very best posts and the hottest topics for 2010. How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more). 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010. How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. B2B Marketing Online , September 20, 2010.
Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
OCTOBER 29, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time Now For A Chief Marketing Technologist? Technology Naughty Vs. Nice In 2010 2. Your B2B Marketing Plan Doesn’t Need Twitter. Read the full version here. Mobile.
2 Mistakes that Cause Content Syndication to Fail
NOVEMBER 4, 2010
As a very basic guideline, every content syndication lead should receive immediate, automated e-mail follow-up upon being imported into your CRM system. Twitter Click Here to follow me on Twitter. However, when we introduce the topic to potential clients we very often hear comments such as: “We tried it, but it didn’t work for us.” “We We had real problems with lead quality.”
B2B Hubs Or PPC? Are All Leads Created Equal?
DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Both Pay Per Click Advertising (PPC) and Buyer Hubs/Lead Generation sites offer opportunities to cap the Cost Per Lead and gain some control (which is not as easy in other media, save Direct Response.) Tracking lead source – Another strong benefit of PPC is the traceability of lead source by keyword.
5 Steps to achieve Lead Generation ROI
B2B Marketing Insider
MAY 12, 2010
ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Share: Read more from Demand Generation B2B Marketing , Content Marketing , Online Demand Generation 15 Comments Post a comment Debra Murphy May 14 2010 Michael, First, thank you for the reference in your awesome blog post! Michael Brenner May 24 2010 Thanks Kelly.
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. Content Marketing Results: Landing Pages Rule , July 12, 2010.
21 Tips & Other Impressions from the Marketo User Summit
OCTOBER 14, 2010
Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system. Reducing the number of fields on a PPC landing page from 9 fields to 5 increased the conversion (click to lead) rate by 35%. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. It’s all heady stuff. For one, I can report that no companies are coming to our firm asking us to help them align sales and marketing. Email? Really?).
Executive Summary: A CEO's Guide to Online Marketing
JULY 13, 2010
Pay-Per-Click Advertising (PPC) - When you search for keywords in a search engine, the links you see on the right hand side and at the top-most part of the page are paid, or sponsored results. Because of this pricing, it is important to have a marketing team that is skilled at lead conversion from PPC. Free Download: 2010 Online Marketing Blueprint. SEO has two main parts.
Thought Leadership Interview #9 – Eric Goldman of Gossamar
JUNE 1, 2010
For example, far too often we find that a company has embarked on automating its Marketing and Sales operations, allocated resources to the project, acquired software tools like a demand generator and CRM, and then find, when they switch them on, that they are not receiving enough visitors to the site because they did not get the Attract portion of the Process operating correctly first.
Building a ROMI Calculator
NOVEMBER 8, 2010