How To Focus On Your Marketing Plan
B2B Marketing Insider
OCTOBER 28, 2010
If you use your CRM system to track marketing activities from inquiry to close, then you know how many opportunities you have created and how much sales pipeline that has generated. Total Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? And while we all try to avoid these topics, the best way to deal with them is straight on. Hogwash! You All rights reserved
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. I do this only occasionally, however, as my friends/followers on each site don’t have much overlap. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. Smart.
Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010
B2B Marketing Zone Posts
JANUARY 4, 2011
Here it is - the very best posts and the hottest topics for 2010. How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more). So, really, you’ve been voting on this all year long just based on your activity. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010. Savvy B2B Marketing , September 1, 2010.
6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business 6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC Jun 8, 2010 at 9:05am ET by Andy Komack For anyone involved in marketing their B2B companies via paid search, it’s painfully obvious that the cost of clicks can be prohibitively high. You can learn more about what he does at www.andykomack.com and can follow him on Twitter at @akomack. Check out all the benefits ! b2bmarketing
Finding The Right Calls-To-Action For Your B2B Website
DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business Finding The Right Calls-To-Action For Your B2B Website Nov 17, 2010 at 12:23pm ET by Shellie Foriska Marketers continue to search for ways to convert more website visitors into actual leads. You now have converted a website visitor into a qualified lead that can be added to your database or CRM and your sales team can follow-up with them by email or phone. That’s where the next report comes in… 2.
Is It Time Now For A Chief Marketing Technologist? [#B2Bchat Recap]
OCTOBER 29, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Is It Time Now For A Chief Marketing Technologist? Technology Naughty Vs. Nice In 2010 2. Your B2B Marketing Plan Doesn’t Need Twitter. Read the full version here. Mobile.
B2B Hubs Or PPC? Are All Leads Created Equal?
DECEMBER 23, 2010
Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC. I’ve seen a few situations in the reverse as well. Tracking lead source – Another strong benefit of PPC is the traceability of lead source by keyword. Good leads.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%). Social CRM is still confusing.
Executive Summary: A CEO's Guide to Online Marketing
JULY 13, 2010
Pay-Per-Click Advertising (PPC) - When you search for keywords in a search engine, the links you see on the right hand side and at the top-most part of the page are paid, or sponsored results. Because of this pricing, it is important to have a marketing team that is skilled at lead conversion from PPC. Free Download: 2010 Online Marketing Blueprint. SEO has two main parts.
5 Steps to achieve Lead Generation ROI
B2B Marketing Insider
MAY 12, 2010
ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Share: Read more from Demand Generation B2B Marketing , Content Marketing , Online Demand Generation 15 Comments Post a comment Debra Murphy May 14 2010 Michael, First, thank you for the reference in your awesome blog post! Why is this important? What is the problem? Cheers!
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. Great B2B Marketing Stats (in a GREAT format!) , June 13, 2010. March 18, 2010. June 8, 2010. Slideshow) , February 19, 2010. Content Marketing Results: Landing Pages Rule , July 12, 2010.
2 Mistakes that Cause Content Syndication to Fail
NOVEMBER 4, 2010
As a very basic guideline, every content syndication lead should receive immediate, automated e-mail follow-up upon being imported into your CRM system. Twitter Click Here to follow me on Twitter. People said they couldn’t remember downloading the white paper.” The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality.
Thought Leadership Interview #9 – Eric Goldman of Gossamar
JUNE 1, 2010
For example, far too often we find that a company has embarked on automating its Marketing and Sales operations, allocated resources to the project, acquired software tools like a demand generator and CRM, and then find, when they switch them on, that they are not receiving enough visitors to the site because they did not get the Attract portion of the Process operating correctly first.
Building a ROMI Calculator
NOVEMBER 8, 2010
21 Tips & Other Impressions from the Marketo User Summit
OCTOBER 14, 2010
Enable sales reps to turn off lead nurturing for specific prospects from within the CRM system. 4. Reducing the number of fields on a PPC landing page from 9 fields to 5 increased the conversion (click to lead) rate by 35%. 9. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. It’s all heady stuff. For one, I can report that no companies are coming to our firm asking us to help them align sales and marketing. Email? Really?).